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Entrepreneurship

Simple Social Media Patterns You Need To Know to Grow Your Reach, Followers, and Engagement [Video]

When you publish a video on YouTube, make sure you share it with your friends, tell them to leave a comment, do email blast, push notification blast, text message it out, whatever you can to get those views in the first hour. Because when you do that, you’re much more likely to rank higher on YouTube. RESOURCES & LINKS: ____________________________________________Social Media Strategies To Boost Your SEO: https://youtu.be/UlmlzJTBL8M7 Marketing Trends to Help you DOMINATE Social Media in 2021: https://youtu.be/10IuyBkrB7oUbersuggest: https://neilpatel.com/ubersuggest/____________________________________________In general, most people don’t realize this, but Google makes eight to nine algorithm changes per day on average, most of them are very small. And that’s a lot to keep up with. But it’s that age-old marketing technique that continually drives revenue that a lot of us take for granted. And if you want to do really well in 2021, and in the future even beyond that, there’s a few things that I would recommend doing. The first is you need more people to link to you. And everyone knows link building. Link building is one website linking to another’s and they say the more links you have, the higher you rank in Google. But we’ve noticed a shift in their algorithm in which you don’t need a ton of links these days. And then the next thing that no one’s really focusing on, and this one is big, is Page Experience. So, they have this algorithm update coming out in 2021 called Page Experience. And they’re first rolling it out with mobile. It’s unknown if they’ll roll it out to desktop, but I bet they eventually will. So, they’re starting to look at the experience, are users actually looking at the content, going to multiple pages? Or are they just clicking the back button and going to the next result because they’re not finding what they’re looking for. So don’t just optimize for a quote, unquote algorithm. If you optimize for the user experience, in the long run, you’ll rank better. And the last tip that I’ll give you, so when you think about the social web, there’s a pattern. There’s Facebooks, the YouTubes, the LinkedIns, and the list goes on and on. The biggest player out there in the social space is Facebook, which also owns Instagram. And there’s this pattern that happens on most social networks. They’re very generous, they get you a ton of organic reach and the moment they have a ton of users, they’re like, hmm, it’s time for us to make more money. We want you to spend more on ads, or we’re going to crush your reach. Now there’s three social networks where it’s really easy to get reach from. One is LinkedIn, one is TikTok, and the other is YouTube. So these three networks, although I don’t really spend much on TikTok because it’s more B2C, but LinkedIn and YouTube, I’m very heavy on. And with LinkedIn, we’re just posting content all the time because if you think about it, it’s the underdog. So, if you just create content on there, you’re going to get love. The last step that I looked up and I don’t know how accurate it is now, but it was a few months ago. I was finding an article that was saying something like roughly only 3% of users on LinkedIn are creating content, only 3%. So they’re like starving for this content, they just want more, so they’ll say, if you want to be part of that 3% and you want to give us content, we’ll just show it to a lot of people because we’re the underdog. Instagram and Facebook, you know, all the other platforms, they don’t have that issue where a very, very small percentage is only creating content. So, just go out there and put anything on there and you’ll do well. I know that sounds bad, but it’s the reality. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

Categories
Entrepreneurship

The Quickest Way to Create Popular Web Pages (And Get Tons of Traffic) [Video]

How To Build Pages That Rank #1 On Google Consistently | SEO Tips: https://youtu.be/LEUb_wTHv4IHow to Find All the Keywords That Your Competitors Rank For (But That You Don’t): https://youtu.be/vF1URMDVO7AUbersuggest: https://neilpatel.com/ubersuggest/____________________________________________So the first thing I want you to do is head on over to Ubersuggest, you need to go to ubersuggest.com or neilpatel.com/ubersuggest. Then what I want you to do is type in one of your competitor’s domains. If you don’t know a competitor, or who your competitor maybe, just think about what industry you’re in. And what do I want to do is break down, all right, how do I go out there and create really popular web pages really fast? Well, whenever you put in a competitor domain name into Ubersuggest, it tells you the roughly monthly traffic and their authority. And then I want you to click on Top Pages by Traffic. This breaks down, I got to put in Moz, not neilpatel.com. This breaks down the most popular web pages on their website. As you can see here, the beginner’s guide to SEO, what is SEO? Free tools, this is really cool. I can create a page on free tools, even if I don’t have free tools myself, what I could do I can link to other people’s tools in my space, maybe add affiliate links. Like, as you can see here, this isn’t really a big competing, or this isn’t really like a text-based heavy webpage. It’s just a page on free tools. And when I click here under View All, it’ll show me all the keywords they use to get that traffic. I can export it as well. So, I can just have that list. And now I know, all right, I should go and create an article on free SEO tools. And if I do that, I can actually point them to Ubersuggest, because there’s a free version of it. Like, you know, you don’t have to pay for it and then go from there. And I probably can generate more traffic. So, I can create articles based on, or web pages, based on what’s working for them. They have a free keyword tool. They have a guide to online ad types. I think that would be really useful and it probably doesn’t need to be as text rich, maybe there’s is, but I can create an article or infographic that just talk about the ad types, it’s a lot more images than texts, And I can tell people in there, hey, if you need help with your ad types, check out my ad agency, NP Digital. Now what’s cool about this report, and Uber sets the Top Pages by Traffic, anytime you put it in a quote unquote competitor domain name. You can see all the keywords that page ranks for. So, not only do you want to view the page, like I clicked to go view the page, I’m also here at the WordStream one. I can see all the keywords that they’re including to get that traffic from Google. And that gives me ideas on what keywords I need to include within my content. And you can just keep doing that and go next, next, next. And you can see all the keywords that they’re leveraging, which will help you not just create blog posts, but also web pages. So that way, you know what to focus on because you can see here, not all the popular pages on a site are blog posts, like this, one’s a blog, this one’s a blog, this one’s a blog and it keeps going. And if your business is not based in the United States, don’t worry. You can click on India for a competitor or Great Britain, and you could see who their most popular page is within that region and go through that formula all over again and replicate it. This strategy is super, super effective. I give this to my teams and that way, when we look at our competitors and we’re analyzing them, we focus on creating webpages that are superpopular on our competition versus just creating whatever we want. So then that way we are creating pages that generate traffic first and fast, because we already know that they work super well. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/fOGF1Sq499g#SEO #NeilPatel #DigitalMarketing

Categories
Entrepreneurship

How to Boost Your SEO Traffic with Sleeper Content (And Stop Promoting Worthless Content) [Video]

You look at all these SEO tools out there, whether it’s Ubersuggest, Ahrefs, Semrush, Moz, and you type in a keyword, like I typed in marketing tools here, and you’ll see a SEO difficulty number which tells you how hard it is to rank for that keyword on Google. Now, this data is pulled through backlinks, but how can you figure out if a keyword is really easy or not to rank without going through all the effort of promoting the content? Today I’m going to break down how you can increase your traffic through sleeper content.RESOURCES & LINKS: ____________________________________________Ubersuggest (Free SEO tool): https://ubersuggest.com/How to Do SEO For A Tiny Site With No Backlinks (video): https://youtu.be/Y772PSqmudoMy Favorite SEO Hack to Increase Website Traffic (video): https://youtu.be/WTWZQ_4_zNk____________________________________________As I mentioned earlier, if you use a SEO tool and you type in any keyword, whether it’s marketing tools or even just something like marketing, you’ll see how difficult it is to rank for a keyword. And some of these keywords are really easy to rank for. Some of them are much harder to rank for. But does that mean that you can’t rank for these keywords if you don’t have a ton of backlinks? No, that’s not the case, and the reason being is Google uses many factors. Links are just one aspect of it. Traffic without putting tones of effort through sleeper content. So let’s head over to the neilpatel.com website. As you can see here, here’s my homepage. Scroll down, a little bit about me. And then now let’s go to the blog where you can find all my content. Now I’m going to show you my content. I want you to see what’s off, okay.Some have little to no comments, like 12 or 8. But why is that? Why are some posts doing extremely well and others aren’t? Well, I’m going to share a little secret with you. The posts that tend to have a lot of comments I promote. I push on social media, like Facebook, Instagram, videos, and my live sessions. I’ll cross-link to them more. I even do email blasts, push notification blasts. I give a ton to promote them so that way people get to know that content, they want to share that content, and hopefully it ranks higher. But you can only send so many email blasts in a day. You can only send so many push notification blasts. You can only promote so many posts on Facebook on your fan page before your audience gets irritated that you’re sharing five pieces of content a day. So let me tell you a little secret on what I do. I create a ton of sleeper content. I’ll cross-link. I’ll promote it more. I’ll try to build links by manually outreaching to sites. I’ll push it on social media. I may even do the email blast. But what I’m doing is I’m creating tones of content and publishing it. But most of my content that I publish like that, this is what I call sleeper content, which if you’re publishing it, you’re not really telling too many people about it, you’re not marketing it, it doesn’t all rank. A lot of these pages that I’m writing content on aren’t ranking in the top 10 results or top 10 pages on Google. But a good portion of them are, and all I’m doing is just publishing content. The moment it gets to page two, I’ll start doing more marketing to try to get it to page one. And really what I’m looking at is not if it hits page two. I’m looking to see if it hits the top of page two or bottom of page one. I’ve been doing this strategy for years. It works really well. And you probably haven’t seen a lot of this content because I don’t push it out in email blasts or social media mentions, but it works really well, and that’s how I’ve grown my traffic to millions of visitors a month. So let me know your thoughts. Curious if you like this strategy. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/kUih7iP-YZY #SEO #ContentMarketing #DigitalMarketing