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Entrepreneurship

How My Webinars Generate 1038 Leads A Month [Video]

You put all this time into your marketing and hosting a webinar, so why aren’t you getting more leads? My agency, NP Digital, hosts webinars all the time, and it brings us over 1,000 leads every single month. According to letter.ly, the webinar market is projected to reach 800 million by 2023. The market share is there, you just need to capitalize on it. Hosting a webinar isn’t just an amazing opportunity for you to educate your audience. You have to be using them as a chance to network, grow your audience, and drive tones and tones of leads. After all, how often do you get a platform like that? But here’s the tough truth. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Most webinar conversion rates aren’t that high. If you’re doing it wrong, you might only be getting a five to 10% conversion rate on your webinar page, and from there, maybe 35 to 45% registrant to attendee rate if you’re lucky. Which means if you want to drive leads from your webinars, it has to start at the very beginning. Your marketing rollout has to be on point if you want to drive a ton of leads from your webinar. So how does my agency generate over 1,000 leads every single month from webinars? Well, here’s a few strategies that you can just copy that we use to maximize our lead collection from our webinars. Strategy one, focus on attracting high quality leads from the start.Strategy number two, co-host your webinar with a partner.Strategy number three, time your promotional campaigns. And strategy number four, to get you even more leads, show your webinar on all the social platforms. If you need help with your digital marketing and tactics like this, check out my ad agency, NP Digital, or if you just have any questions, leave a comment below. We’re here to help. If you enjoyed the video, like it, share it tell the people about it. Thank you for watching. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/DjXRQo4K8ss#seotips #growthmarketing #webinar #seo2023 #marketing2023

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Entrepreneurship

Why Social Media Marketing Doesn’t Work (For Most People) [Video]

Why social media marketing doesn’t work for most people? It doesn’t matter if it is Facebook, or Instagram, or LinkedIn, or even Twitter. Social media marketing just doesn’t work, or at least for most people. And no, it’s not because you don’t have enough followers, instead, it doesn’t work because you only focus on getting more followers. See, that’s the issue. Let’s say you want a million followers. If you want lots of followers, you have to create content that appeals to the masses. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________For example, I’m in digital marketing, that’s a vertical I’m in. I own a digital marketing agency called NP Digital. And I can start to create more generic content, and my follower account will rise faster, which is funny because that’s what my social media team keeps telling me to do. But I don’t. Why? Because yes, it’ll get us more followers faster, but every time we do that, you can guess how many more clients we get or even leads? It gets us a whopping zero extra leads clients and revenue. And I’ve tested this out hundreds of times, literally. So my most popular content pieces I’ve created have been around lifestyle marketing, such as spending money on fancy clothes or what I learned from flying first class on over a hundred trips. And I’m not saying you should fly first class. There’s nothing wrong with economy. It creates buzz, but it doesn’t convince our ideal customers to work with us. On the flip side, if I give SEO tips or marketing tips, do you know what happens? I get way less views. I get way less likes on my content. But people who watch my content are interested in SEO, and a portion of those people eventually convert into leads and some even in customers. In other words, yes, you need followers to make social media marketing work for you, and of course, you need great content, but the big mistake that people make, it’s that they create content that focuses on the masses so they can boost this vanity metric AKA follower account, instead of focusing on creating content that targets their ideal customer. So with your social media marketing, focus on your ideal customer and not on everyone. That’s how you make it work. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/98dRHoH1t1M#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

20 Years Of Marketing – 7 Most Important Lessons Learned [Video]

Can you believe it? I’ve been doing marketing for 20 years. So many, I can’t even hold up my hands on how many years. And I learned some really important things that you need to know about. Today, I’m going to break down 20 Years of Marketing, The Seven Most Important Lessons I Learned.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Now you’ve been doing marketing for a while, or you’re a business owner, or you’re just getting started in a marketing. A question for you. What’s the most important lesson you learned? Leave a comment below letting me know that lesson. So let’s start off with the first lesson. Start small, but look out for scale, okay? So here’s what I mean by that. When we’re thinking about scale, typically, I start off small. When I mean small, I’m talking not 5,000, not 10,000, I usually start off less than $1,000, even at our size, and I try to see what works. It doesn’t mean I won’t ramp up the next day to 10,000 or a 100,000, but I really try to start off small to try to figure out what works. Now, if I’m paying for services or hiring an agency, it’s a little bit different because someone’s creating a plan for me, and then executing on it. But if I’m doing it myself, I try to start off small because just because a channel or a tactic work for a competitor, it doesn’t mean it works for me, so I try to start off small.The second lesson I ended up learning, my biggest skillset and my buddy, Eric, always talks about this, is I execute extremely fast. Speed is everything. So I focused on executing fast and then adapting, and A/B testing, and tweaking, to make it better over time. It’s just like a website design. Everyone’s like, “Oh, I’m going to release a new website.” We don’t do that. We just continually A/B test our websites until we come up with a perfect variation. And then you can have someone tweak the designs and make sure it works. But that’s the model we use. The third one, learn from your mistakes. In marketing, you’re going to make a lot of mistakes. When I first started out my career when I was a 16 year old kid. Keep in mind those, really young. I would be like, “Black Hat SEO, what’s this? Let’s try, oh cool, I’m ranking at top making money.” Now times are changing, I would never recommend anyone to do that. I was a foolish 16 year old kid. I wish I had a time machine. I can go back in time and tell myself, “Don’t do that again.” The next lesson, hire people who have done it before. This one, I actually didn’t learn until roughly a year ago. So the way I usually built my businesses is you build a business, you keep learning from your failures and mistakes, and then you just keep at it. And you just keep going, you execute fast, you know, and hopefully things work out. But what I learned, and this took me a long time to learn. There’s other people out there who have been where I am. There’s other people out there who have been where I want to be, which is even better.Next one, be consistent. Look, I can’t tell you how many times that people would have had a massive business and done well on their marketing, if they were just consistent. If you’re consistent, you’ll do well. So when you constantly put your brand and associate it with influencers or other trustworthy elements, or other things that you know people are paying attention to, it helps build a brand, and that builds longevity. Last but not least, make it easy for people to buy from you. If you make it hard, no one’s going to really buy from you. PayPal, Shopify Pay, these are all solutions that make it really easy. Now, more than 18% of our customers use PayPal, but before PayPal, literally, if we got 100 conversions, we ended up with 118 after PayPal. Now, what portion you pay through PayPal or pay through other sources like credit card, or using Stripe, or Adyen, or anything like that? It varies, but just adding PayPal as a payment option because it’s super simple, roughly 18% increase. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/VS4ECrG_0uM#SEO #NeilPatel #DigitalMarketing