Categories
Entrepreneurship

This Helped Me Get More Traffic Right Away [Video]

You’re posting content – but why isn’t it driving any meaningful traffic?Bring more of the audience you want with this essential traffic-boosting tip. 00:00 Intro01:14 Promote a Product01:47 Broadcast Live Events02:18 Explainer Videos02:49 New Blog Posts03:20 Contests or Sweepstakes03:47 User-Generated ContentRESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/AnswerThePublic: https://answerthepublic.com/ ____________________________________________SEO traffic goes up and down all the time, so what do you do when you need a quick boost of traffic? It has almost nothing to do with your website. In fact, this traffic hack relies completely on social media. Can you guess what it is? It’s use Instagram Stories. Instagram is still huge, with over 2 billion, not million, billion, monthly active users, and 59% of them who log in every day. So what should you be promoting on your Instagram Story in order to drive more traffic? One, I want you to promote a product. 36% of the Stories promote a product. It works. Now with this product, when you’re doing a Story, just don’t say, “Hey, here’s your product, swipe up to buy it.” You can have multiple Stories talking about the benefit of the product and how great it is, in essence, you’re making your pitch on Instagram, and then they swipe up to go to the the landing page. You don’t want them to have to go to the landing page to learn more about the product, you want them to learn about the product through the Story so that way you’re drop-off rate isn’t as big, so then when they swipe up, all they have to do is just complete the purchase.Number two, broadcast live events. Show off what you’ve been working on or something new that you’re about to release. 10% of brand Stories feature various live events. When you end up doing that, people get excited, it builds anticipation, and you end up generating more sales. Have you noticed there’s a company that everyone knows that’s really good at this? It’s called Apple. Apple does big product launches, they have live events, and they build up that anticipation. Stories can help you do that as well.Three, explainer videos. Users love tutorials. 5% of businesses use Instagram Stories for how-to videos. And these how-to videos help you build a bond with your audience, then they can swipe up, go to your website, read the rest of the blog post or watch the rest of the video, and that will help to drive you way more traffic. And we found it super effective for people to start becoming more loyal to your blog, becoming a reader, subscribing to it through email, or by just following you on any of the social networks out there.Four, new blog posts. If you’re blogging, you can’t just post on your website and hope for the best. Promote the heck out of it. I share my content on Facebook, LinkedIn, Instagram, Twitter, any social network out there, and I’ll even put in a new Story, “Check out this blog post, swipe up to read it,” and I’ll put something that’s catchy in the Story. So I may talk about, “Google’s about to release a new update. Swipe up to learn what it is and how to be prepared for it.” That’ll cause a lot of people to come to my website and learn more.Five, contests or sweepstakes. Want to really keep your audience engaged? Show off how they can win something exciting. Maybe a consultation, a free trial, or something exciting that you’re willing to give. Sweepstakes, giveaways, they’ve worked for ages, keep using them. That’s why when you go to a mall, you still see those giveaways of free cars. Or even you go to casino, they have all these giveaways. Why do they do that? Because it works.Six, user generated content. Look, UGC, or user generated content, is huge. 93% of marketers agree that content created by consumers perform better than branded content. For example, if you’re selling a product, and someone else has a video of them opening up and reviewing how amazing it is, put it in your Story. It’ll create more trust and more sales. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

Categories
Entrepreneurship

Why Your Blog Strategy Isn’t Driving Traffic [Video]

Markers that prioritize blogging are 13X more likely to see a positive return on their investment. Though so few blogs actually drive traffic, let alone conversions. There can be many reasons for this, but here are my top 5 reasons your blog strategy isn’t driving traffic.0:00 Intro0:44 Reason #1 | You’re not incorporating images into your content1:33 Reason #2 | You’re not linking correctly2:33 Reason #3 | You’re not leveraging topic clusters3:11 Reason #4 | Your meta descriptions aren’t optimized3:52 Reason #5 | You’re not promoting nearly enough on socialRESOURCES & LINKS: ____________________________________________Canva: https://www.canva.com Dribbble: https://dribbble.com Upwork: https://www.upwork.com Ubersuggest: https://neilpatel.com/ubersuggest ____________________________________________Did you know that according to HubSpot, “Markers that prioritize blogging are 13X more likely to see a positive return on their investment.” But here’s the thing. We all know that blogging is important, but so few blogs actually drive traffic, let alone lead to conversions. Why? There are tons of reasons, but it can be especially frustrating if you follow Google’s exact device, right? Here’s some of the reasons why your blog might not be generating enough traffic.Reason one. You’re not incorporating images into your content. According to Jeff Bullas, “Articles with images get 95% more total views than articles without images. And if you want to take it one step further, consider using infographics as well. Infographics tell a whole story. It makes a lot of you know, rich data type of content, easy to understand and digest in a visual format.Reason number two. You’re not linking correctly. Long-form content gets an average of 77% more links than short articles. But here’s the thing. The way Google crawls your website is by links. When other people link to you, they bind your website, and they start indexing. The more links you have, the more valuable your site is, but your links internally within your website is how Google also crawls your whole website, and figures out what articles are related to each other and which ones, should they rank higher. So if I have an article on let’s say, digital marketing and I’m talking about different strategies in digital marketing, such as social media marketing or SEO or paid advertising on Facebook, I would link to the respected article. So for example, when I talk about social media marketing, I may link to an article on the beginner’s guide to social media marketing. When I’m talking about SEO within that digital marketing article, I may link to let’s say, a guide on how to get started with SEO, and so forth and so on. That will help your overall site get more traffic and rank higher in Google.Reason three. You’re not leveraging topic clusters. Former product marketer at Buffer offered Lua built topic clusters around Instagram and marketing by interlinking articles related to the same topic. And in six months, weekly organic traffic went up by 48%. From 27,000 visitors to 40,000. That’s a massive increase. So consider doing clusters. You can also see this on Moz. They talk about the beginner’s guide to SEO, and they’ll have all these articles that they’ll link to that are more detailed when it comes to around SEO.Reason four. Your meta descriptions aren’t optimized. Title tags between 15 and 40 characters have a 8.6% higher click-through rate than lengthier ones. So make sure your title tags are short and to the point. Also, consider leveraging emotions within your title tags or even evoking curiosity. So for example of evoking curiosity is, the seven benefits of green tea. Number five will shock you. Whoa, what’s number five? It’s going to shock me. That’s an example of evoking curiosity, and with emotions if your titles or descriptions make people feel happy or sad or loved, those are all ways to get more clicks.Reason five, you’re not promoting nearly enough on social. Think your blog strategy starts and ends with your actual blog? Think again. 73% of marketers believe that social media has been very effective for their business, and it’s one of the best ways to promote your blog. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

Categories
Entrepreneurship

How to Boost Your SEO Traffic with Sleeper Content (And Stop Promoting Worthless Content) [Video]

You look at all these SEO tools out there, whether it’s Ubersuggest, Ahrefs, Semrush, Moz, and you type in a keyword, like I typed in marketing tools here, and you’ll see a SEO difficulty number which tells you how hard it is to rank for that keyword on Google. Now, this data is pulled through backlinks, but how can you figure out if a keyword is really easy or not to rank without going through all the effort of promoting the content? Today I’m going to break down how you can increase your traffic through sleeper content.RESOURCES & LINKS: ____________________________________________Ubersuggest (Free SEO tool): https://ubersuggest.com/How to Do SEO For A Tiny Site With No Backlinks (video): https://youtu.be/Y772PSqmudoMy Favorite SEO Hack to Increase Website Traffic (video): https://youtu.be/WTWZQ_4_zNk____________________________________________As I mentioned earlier, if you use a SEO tool and you type in any keyword, whether it’s marketing tools or even just something like marketing, you’ll see how difficult it is to rank for a keyword. And some of these keywords are really easy to rank for. Some of them are much harder to rank for. But does that mean that you can’t rank for these keywords if you don’t have a ton of backlinks? No, that’s not the case, and the reason being is Google uses many factors. Links are just one aspect of it. Traffic without putting tones of effort through sleeper content. So let’s head over to the neilpatel.com website. As you can see here, here’s my homepage. Scroll down, a little bit about me. And then now let’s go to the blog where you can find all my content. Now I’m going to show you my content. I want you to see what’s off, okay.Some have little to no comments, like 12 or 8. But why is that? Why are some posts doing extremely well and others aren’t? Well, I’m going to share a little secret with you. The posts that tend to have a lot of comments I promote. I push on social media, like Facebook, Instagram, videos, and my live sessions. I’ll cross-link to them more. I even do email blasts, push notification blasts. I give a ton to promote them so that way people get to know that content, they want to share that content, and hopefully it ranks higher. But you can only send so many email blasts in a day. You can only send so many push notification blasts. You can only promote so many posts on Facebook on your fan page before your audience gets irritated that you’re sharing five pieces of content a day. So let me tell you a little secret on what I do. I create a ton of sleeper content. I’ll cross-link. I’ll promote it more. I’ll try to build links by manually outreaching to sites. I’ll push it on social media. I may even do the email blast. But what I’m doing is I’m creating tones of content and publishing it. But most of my content that I publish like that, this is what I call sleeper content, which if you’re publishing it, you’re not really telling too many people about it, you’re not marketing it, it doesn’t all rank. A lot of these pages that I’m writing content on aren’t ranking in the top 10 results or top 10 pages on Google. But a good portion of them are, and all I’m doing is just publishing content. The moment it gets to page two, I’ll start doing more marketing to try to get it to page one. And really what I’m looking at is not if it hits page two. I’m looking to see if it hits the top of page two or bottom of page one. I’ve been doing this strategy for years. It works really well. And you probably haven’t seen a lot of this content because I don’t push it out in email blasts or social media mentions, but it works really well, and that’s how I’ve grown my traffic to millions of visitors a month. So let me know your thoughts. Curious if you like this strategy. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/kUih7iP-YZY #SEO #ContentMarketing #DigitalMarketing

Categories
Entrepreneurship

SEO for Beginners | 3 Simple Tips to Rank #1 on Google (Small Business SEO) 2021 [Video]

Today I share an updated SEO tutorial for beginners. In this SEO guide I share 3 SEO tips for ranking #1 on Google in 2021. This is an SEO tutorial for Small Businesses looking to generate significant organic traffic to their website and ultimately drive more leads and sales through SEO.SEO or search engine optimisation is one of the most important marketing activities of optimising your website for search engines like Google, Bing and Yahoo.Today I will share 3 practical tips that you can implement right away to start ranking your website higher on Google resulting in increased organic (free) website traffic.Here are the tools we mentioned in this SEO guide: Free keyword research tool called Ubersuggest: https://neilpatel.com/ubersuggest/ Find you top citations in your country with Whitespark:https://whitespark.ca/top-local-citation-sources-by-country/ Test your website speed and performance with GTmetrix: https://gtmetrix.com/ Test your website’s mobile responsiveness with Google:https://search.google.com/test/mobile-friendly*(These NOT are affiliate links). In this SEO tutorial for beginners we cover the following 3 tips:0:00 Intro01:26 Tip #1 Identify & Execute Keywords & Content03:46 Tip #2 Building Authority with Citations & Directories05:28 Tip #3 Speed & Response07:44 Outro Are you interested in joining our small business community?Join us to receive actionable tips, tutorials and tools to grow your small business online (Subscribe to our email list) or join our exclusive community here: https://mailchi.mp/71ac3fcdbfdf/stewart-gauldLet me know if you found this SEO tutorial helpful. Also, if you have any questions make sure to drop them down below.Thanks for watching and enjoy!#seo #seoforbeginners