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Entrepreneurship

How To Integrate Sales And Marketing Throughout The Buyer’s Journey [Video]

In this Marketing Minds episode, Caroline talks with Debbie McClure, Dropbox’s VP of Sales on how to align marketing and sales at each stage of the lifecycle. Debbie also dives deep into the importance of sales and marketing alignment from the very beginning. Let us know your thoughts in the comments below!📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

How The UFC Marketed Its Way To $4 Billion [Video]

The Ultimate Fighting Championship has a winning content marketing strategy. From failed brand to a billion-dollar business. This is how the UFC turned things around through their content. Are you a fan of the UFC? Let us know your thoughts about this strategy in the comments!📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

The Secret Formula For A Great Cover Letter! [Video]

Download HubSpot’s Official Professional Cover Letter Templates now [FREE RESOURCE] https://clickhubspot.com/2exDo cover letters still matter? The answer is yes! What do employers actually want to see in a cover letter? How can you stand out to them? Watch this video for the answers and to learn how to write a great cover letter in 60 seconds! đź“” Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesđź“” Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.âš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

Pricing Strategies: How to Set a Price Point That Maximizes Profit [Video]

Download HubSpot’s Official Sales Pricing Calculator now [FREE RESOURCE]: https://clickhubspot.com/aqaPricing strategies account for many of your business factors, like revenue goals, marketing objectives, target audience, brand positioning, and product attributes. In this video, Jamal goes over different pricing marketing strategies small business owners can integrate into their marketing efforts. Have another strategy not mentioned in the video? Comment down below!đź›  Resources:• The Ultimate Guide to Pricing Strategies: https://clickhubspot.com/210đź“” Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesđź“” Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.âš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

How Volvo Got $60M In Free Marketing [Video]

This is how Volvo got $44m in free advertising and created one of the most clever marketing campaigns of all time. Was this genius? Let us know your thoughts in the comments!📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

How To Create Webinars That Actually Convert! [Video]

Download HubSpot’s Official Webinar Planning Kit [FREE RESOURCE] https://clickhubspot.com/kz9Creating webinars that actually convert for your business can be tricky! In this video we’re breaking down the steps to follow from choosing your topic down to what to send out in your email once your webinar is over.đź“” Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesđź“” Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.âš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

Avis’ Revolutionary Marketing Strategy [Video]

In 1962 Avis was the #2 rental car company behind Hertz. They closed that gap with an innovative marketing campaign geared towards explaining why a customer should always want to go with Avis over Hertz. This is how a second-best rental car company made one of the most famous marketing campaigns of all time.📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

How Elvis Made Money From His Haters [Video]

When Elvis went into the army for two years in 1958, this ingenious marketing strategy helped keep his brand and business alive. Elvis’ Manager created an ingenious way to make money off of the negative perception of his artist. Was this a genius move by Elvis? Let us know your thoughts in the comments!📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

Free Resources to Learn Instagram Marketing [Video]

Free resources to learn Instagram marketing. According to stats, there are over 1 billion users on Instagram. Wouldn’t you love to learn how to market to them? Well, today, I’m going to break down seven free resources to teach you marketing on Instagram.RESOURCES & LINKS: ____________________________________________HubSpot: https://www.hubspot.com/Simplilearn: https://www.simplilearn.com/Later: https://later.com/Coursera: https://www.coursera.org/Class Central’s: https://www.classcentral.com/The Meta blueprint: https://www.facebookblueprint.com/student/catalogUbersuggest: https://neilpatel.com/ubersuggest/____________________________________________Resource number one: Instagram unlocked. You can find it on the neilpatel.com website, and this training is a six-part video course that teaches you all aspects of Instagram. From how to get more followers to how to analyze your stats, to even how to run ads, and even sell on Instagram. What’s cool about this course is: There are cheat sheets, homework assignments, planners, calendars, and other worksheets to make your life easier. So even if you’re new to Instagram, if you follow the worksheets, it’ll help you out drastically.Resource number two: Instagram marketing by HubSpot. The course has 21 videos, six lessons, and six quizzes. It’s a whopping two hours and 30 minutes long. You have to sign up to view the course, but it’s free to sign up. One of the lessons I love in this course is how to create a remarkable Instagram ad content. They also have a lesson on creating remarkable content, just in general, in case you don’t want to run Instagram ads.Resource number three: Instagram marketing basics by Simplilearn. If you’re just starting with Instagram and you haven’t figured out the basics yet or the correct way to even set up your profile, this course is great for you. It doesn’t go over too many advanced elements, such as monetization and how to use it as a business tool, but it’s a great resource for getting started. This course is roughly two hours long, all video-based, and upon completion, you get a completion certificate in case you want to use it to help you get a job.Resource four: Instagram training by Later. If you aren’t familiar with Later, it’s a social media marketing tool. They have a whole section on Instagram training. What’s cool about their training is: it’s short and to the point. It’s not really laid out like a course format, but you can quickly find where you need help, read an article about it, or watch a video about it on Later, and boom, you’re off into the races. It’s great if you’re self-sufficient.Resource five: Increase Instagram engagement on your business profile by Coursera. The reason I wanted to highlight this course is because business profiles tend not to get as much engagement. This course is designed to fix that. It breaks down step by step, how you can create the popular business profile. This is important because business profiles are easier to monetize. And if you don’t have an ad budget, you of course, still want traction. This course will help you with all of that.Resource six: Class Central’s Instagram repository. If you have a lot of time, this is worth checking out. They literally have many courses on Instagram, it’s too many to count, and they have them in different languages, from Arabic to French to German, and the list goes on and on. It’s going to be more time-consuming than most of the other courses and resources I mentioned today, but if you want to get into the nitty gritty about every aspect of Instagram and you don’t mind putting in the time, it’s worth checking out .Last but not least, resource seven: The Meta blueprint. The more you are on Instagram, the more Facebook makes. They have a whole section on their website on how to sell online using Meta platforms. From Facebook to Instagram, they cover all the ad technologies extremely well. It’s worth checking this resource out if you’re considering running paid ads. Funny enough, I would check out this resource before starting to run any ads anyways. It’s always great to get the platform’s point of view. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/fkqCz12pGpI#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

How Starbucks Lost $105 Million in Australia [Video]

Download HubSpot’s Official Market Research Kit Now [FREE RESOURCE] https://clickhubspot.com/f8dIn this video, learn how Starbucks lost 105 million dollars while trying to break into the Australian coffee scene. Despite being the world’s most popular coffee chain, they made costly mistakes when expanding into the new market. Find out what went wrong and see how you can avoid making the same mistakes. đź“” Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesđź“” Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.âš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

How To Skyrocket Your Facebook Ad Results For Meta Success [Video]

Facebook Advertising isn’t going anywhere in 2023. In this video, we sit down with Meta’s Director of Ads where he discusses 3 tips for creating powerful ads. Do you use FB Ads as part of your marketing strategy? Let us know in the comments down below!đź“” Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesđź“” Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.âš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Entrepreneurship

The #1 Mistake In Any Marketing Strategy [Video]

Download HubSpot’s Official “How to Start a Podcast for Your Business” Guide now [FREE RESOURCE]: https://clickhubspot.com/29wIn 1995 46% of Americans trusted TV news, today that’s only 11%. Join Kipp Bodnar and guest Katie Burke (CPO @ HubSpot) to find out how to win in a market with messaging discipline, how to think about investing in PR, how to approach your influencer strategy, how to know if your PR is ACTUALLY working, and more!🎙Want more from Marketing Against the Grain? Download the podcast: https://link.chtbl.com/swMHYdPPIn this weekly show, HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise – unfiltered in the details, the truth, and like nobody tells it to you. Tune in for high-level perspective, conversation, and the occasional argument as they serve up an honest-to-goodness sense of how you can move your business forward!đź“” Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesđź“” Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.âš  Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot