![How To Expand Into New Markets (Business Branding & The Sense Of Familiarity) [Video]](https://video.getpvd.com/wp-content/uploads/2022/01/mp_79721_0_0jpg.jpg)
Why do so many people eat McDonalds when traveling internally? We often stick to things that we know, understand or are somewhat familiar with. You must keep this in mind when expanding into new markets.#business #marketing #branding James Philip is a serial entrepreneur, investor, and author. He is the founder of Heavy Hitter Holdings (https://heavyhitterholdings.com), a portfolio of executive search, career services, human capital consulting, and market research companies. James is also one of the largest investors in an award-winning premier cocktail institution and is an active investor in the startup community.FOLLOWJames Philip on Instagram: https://www.instagram.com/jamesphilip313
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![Episode 2 – Born In Chaos ( A Conversation Lyanh Harding – Lu From Lu’s Cafe And Bakery ) [Video]](https://video.getpvd.com/wp-content/uploads/2021/07/mp_29665_0_0jpg.jpg)
In our second episode, we sit with Lyanh Harding – Lu from Lu’s Cafe And Bakery and discuss a bunch of topics including starting a business in the height of the pandemic, getting people familiar with Vietnamese food in Lawrence, providing meals for families in need during the pandemic, secret menu items and much, much more.