Unlock the potential of content marketing with ActiveCampaign! In this video, we’ll explore how to master content marketing and lead nurturing for your e-learning business. Discover how to create personalized, timely interactions that engage and convert leads. Learn to use ActiveCampaign’s automation tools to streamline your workflows and deliver impactful, tailored experiences for your learners.TurnSubscribe for more tips, information, and marketing best practices!Not a customer? Try it free at: ActiveCampaign.com/freeConnect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#contentmarketing #leadnurturing #activecampaign #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #customerexperience 00:00 Introduction00:16 Importance of Content Marketing00:54 Lead Nurturing with ActiveCampaign01:37 Marketing Automation Benefits02:25 Strategic Segmentation & Personalization03:29 Automations in ActiveCampaign04:30 Using Conditional Content05:54 Modular Automation for Customer Journey
email marketing for beginners
Is Email Marketing Dead? [Video]
Download HubSpot’s Official 2024 State of Marketing Report [FREE RESOURCE] https://clickhubspot.com/9q1In this video, we’ll cover how personalization and dynamic content are not just buzzwords, but the backbone of successful email campaigns today. Whether you’re a small business owner, a marketer in a small- and medium-sized business, or just a curious email enthusiast, this video is packed with insights and tools you need to know to supercharge your email marketing strategy in 2024! 🛠 Resources:• The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence: https://clickhubspot.com/ler• How to Create a Complete Marketing Strategy in 2024 [Data + Expert Tips]: https://clickhubspot.com/lu4• 50 Small Business Marketing Ideas for 2024: https://clickhubspot.com/hvm📔 Grow Your Career and Business with HubSpot Academy: https://link.gallery/hubspot.Hundreds of FREE Marketing Tools at your fingertips. Subscribe to take your business to the next level! Welcome to the official HubSpot Marketing YouTube channel. Your new home for expert marketing tips and templates to upgrade your digital marketing strategy and grow your business! HubSpot is a leading growth marketing platform that empowers thousands of companies with the tools they need to grow better. Here you’ll find fresh content on social media marketing (TikTok, Facebook, Instagram, YouTube, + LinkedIn), email marketing, SEO solutions, paid ads, business trends, and much more. All done in our one-of-a-kind HubSpot style. Be sure to check out our weekly content to start learning for FREE now!⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot
Welcome to Getting Started With ActiveCampaign! In this comprehensive video, we’ll walk you through the initial steps to set up your ActiveCampaign account and leverage its features for your business success – all in 9 minutes!This video is designed to help you get started quickly and efficiently.We’ll cover everything from creating your account and configuring important settings to setting up automation and importing contacts.First, we’ll guide you through the process of signing up for a 14-day free trial on the ActiveCampaign website. Then, we’ll show you how to add your information to configure your account.Once you’re in your account dashboard, we’ll explore essential settings like adding your address for email compliance and enabling site tracking to monitor visitor activities on your website.You’ll also learn how to create lists and import contacts using CSV files, essential steps to organizing your contacts effectively within ActiveCampaign.Next, we’ll dive into setting up an automation that sends a welcome email to contacts when they subscribe to your list. This automation will help you engage with your audience right from the start.Throughout the video, we’ll provide helpful tips and best practices to ensure you’re getting the most out of ActiveCampaign for your business.And don’t worry if you need to revisit any steps – we’ll guide you on how to navigate back to your dashboard or access resources for further assistance.In the end, you’ll have a fully configured ActiveCampaign account, ready to start nurturing and sending emails to contacts as soon as they subscribe to your list.Check out the description below for additional resources and stay tuned for more training videos and updates. If you have any questions or comments, feel free to let us know – we’re here to help you succeed with ActiveCampaign!Subscribe for more tips, information, and marketing best practices!Not a customer? Try it free at: ActiveCampaign.com/freeConnect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#gettingstarted #activecampaign #howto #CustomerExperienceAutomation #EmailMarketing #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #customerexperience 00:00 Welcome to Getting Started With ActiveCampaign!00:19 Signing Up for ActiveCampaign00:30 Adding Your Information01:11 Exploring Your Account Dashboard01:27 Configuring Important Settings02:38 Adding Your Address03:03 Enabling Site Tracking03:34 Creating a List03:47 Importing Contacts04:39 Setting Up an Automation05:00 Creating a Welcome Email06:22 Adding Contacts Through Forms07:31 Conclusion and Resources
🔥 This video shares some game-changing updates! The video takes you through the latest features and shows in-product demos for each feature. 📢 In this video:- Explore the new Campaign Workflow designed to streamline your email creation process.- Learn about the Postmark transactional email open trigger for seamless customer experiences.- Discover the updates to the Forms Builder for personalized, eye-catching forms.- Stay tuned for the Google Ads integration to boost your reach and conversions.- eCommerce customers, get ready for automated, personalized offers.- Unlock the power of AI in email content generation for your sales messages.- Introducing the Account Field Changes Trigger for B2B businesses.- Dive into the new “Starts With” condition for precise segmentation.- Learn about how using the Email Activity Windows segmentation tool can boost engagement and relevance.- Explore ActiveCampaign’s AI Automation Builder, a game-changer for automating your customer journey.- Don’t forget to share your ideas at ideas.activecampaign.com!Your success is our priority!#ActiveCampaign #AI #Segmentation #ProductUpdates #Automation #WebinarSubscribe for more tips, information, and marketing best practices!Connect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#CustomerExperienceAutomation #EmailMarketing #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #CustomerExperience00:00 Introduction01:45 Updated Campaign Builder 04:55 Email Campaign text alignment 05:20 Postmark email open automation trigger08:45 ActiveCampaign Forms redesign11:26 Google Ads Integration12:31 Coupon Automation for Shopify and WooCommerce14:14 AI generated 1-to-1 emails for Sales 18:06 Account Field Changes Automation Trigger22:46 Segmentation: Contact List Status condition24:54 Segmentation: Starts With operator 26:38 Segmentation: Email Activity Windows29:22 AI Automation Builder beta32:52 Outro
In this Omnisend vs. Klaviyo comparison guide, I help you identify the best SMS and email marketing platform for your online store.Both Omnisend and Klaviyo are leading email marketing platforms for online stores. However, there are some significant differences between the two. So, let me help you identify the right solution for you.👉 Get started with the Omnisend for free here ➜https://get.omnisend.com/stewart-gauld👉 Get started with the Klaviyo for free here ➜https://www.klaviyo.com/*(This Omnisend link is an affiliate link, which means we will get a commission if you upgrade to a paid plan (with no extra cost to you) through this link, and this helps support our channel so we thank you in advance!)Here is the article I referred in the video regarding email marketing stats:https://www.litmus.com/blog/infographic-the-roi-of-email-marketingDo you want to see a full Omnisend tutorial? Let me know in the comments.What do I include in this Omnisend vs Klaviyo comparison guide?- Integrations with e-commerce platforms.- Ease of use.- Email marketing capabilities.- SMS marketing capabilities.- Automation.- Pricing.- Support.- Which platform is the winner?- Which platform is best for you? Looking for a simple, understandable, and actionable road map for online small business success? Make sure you get our all-in-one small business playbook (linked below) 📚 👉 https://godigitalnow.store/products/go-digital-now-the-ultimate-small-business-playbook-ebook Today we navigate through the below chapters for this Omnisend vs Klaviyo comparison guide:0:00 Intro01:13 Getting started01:55 What are they?03:18 Platform integrations03:39 Online reviews comparison04:44 Navigation & user experience07:14 Email Marketing Comparison10:48 SMS marketing comparison11:52 Automation26:05 Pages and navigation13:44 Pricing plans16:15 Customer support17:31 What is the best platform?17:45 Which is best for your online store?18:44 Outro Thank you Omnisend for sponsoring this video and supporting our educational-based channel for people to enjoy our content for free! Are you interested in joining our small business community?Join us to receive actionable tips, tutorials and tools to grow your small business online (Subscribe to our email list) or join our exclusive community here: https://mailchi.mp/71ac3fcdbfdf/stewart-gauldLet me know if you found this Omnisend vs Klaviyo comparison guide helpful. Also, if you require any help or support, make sure to get in touch with us today.Thanks for watching and enjoy!#omnisend #klaviyo #emailmarketing
Download HubSpot’s Official FREE Email Marketing Certification Course [FREE RESOURCE] https://clickhubspot.com/w4jUnlock the potential of your business with our guide to mastering email marketing design! In this video, we dive into expert strategies to elevate your email marketing design, transforming passive recipients into engaged customers. Learn how to set clear SMART goals, draft impactful email content, maintain consistency across campaigns, and much more. For those eager to go beyond, click the link for our comprehensive email marketing certification course. Let’s master email marketing design together!📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot
In the dynamic landscape of digital communication, where businesses constantly strive to make their mark and connect with their audience, Neil embarked on a journey that would yield invaluable insights. With a determined spirit and a vision for excellence, Neil set out to navigate the complex world of email outreach, armed with a staggering 255 million messages to send. What emerged from this colossal endeavor were not just email campaigns but a treasure trove of lessons that would reshape the way he understood communication, engagement, and success.RESOURCES & LINKS: ____________________________________________Answer the public: https://answerthepublic.com/Ubersuggest: https://neilpatel.com/ubersuggest/Revolutionizing Marketing with AI: The Future is Here: https://youtu.be/l_U4aQTj6MgNew to Digital Marketing- 10 Essential Tips for a Strong Start: https://youtu.be/4abNIEHj-10My Secrets To Creating an SEO Friendly Website: https://youtu.be/5I1hXX_xz7c____________________________________________The story begins with Neil’s ambitious endeavor to harness the power of email as a tool for engagement. Armed with a profound curiosity and a keen analytical mind, he crafted and dispatched millions upon millions of emails, each containing its own unique message, purpose, and call to action. While the numbers were staggering, the real magic happened in the interplay between Neil’s aspirations and the recipients’ reactions.As the emails journeyed through the digital realm, encountering spam filters, inboxes, and a myriad of attention spans, Neil found himself immersed in a vast sea of data. The initial goals of his undertaking seemed simple: increasing open rates, driving click-throughs, and ultimately boosting conversions. The more he tailored his messages to resonate with the interests and pain points of his recipients, the more he witnessed not only higher open rates but also a deeper engagement that transcended the digital realm.Beyond personalization, Neil uncovered the delicate balance between frequency and relevancy. With each response, each click, and each conversion, he honed his ability to listen to his audience’s unspoken needs and tailor his approach accordingly. As the 255 millionth email left his digital fingertips, Neil wasn’t merely armed with statistics and metrics; he was armed with newfound wisdom. He had witnessed firsthand the power of persistence, the importance of personalization, and the art of genuine connection. His story wasn’t just about emails sent but about the transformation he underwent as he decoded the intricate dance of communication in the digital age. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#emailmarketing #business #emailist
In the rapidly evolving landscape of digital communication, the art of effective email has undergone a profound evolution. With each passing day, individuals are inundated with a deluge of emails, making it increasingly challenging for businesses and individuals alike to cut through the noise and capture the recipient’s attention. As a result, the concept of “Effective Email Evolution” has emerged as a crucial endeavor for those seeking to connect, engage, and convert through this timeless yet dynamic channel.RESOURCES & LINKS: ____________________________________________Answer the public: https://answerthepublic.com/Ubersuggest: https://neilpatel.com/ubersuggest/Revolutionizing Marketing with AI: The Future is Here: https://youtu.be/l_U4aQTj6MgNew to Digital Marketing- 10 Essential Tips for a Strong Start: https://youtu.be/4abNIEHj-10My Secrets To Creating an SEO Friendly Website: https://youtu.be/5I1hXX_xz7c____________________________________________Gone are the days when a simple text-based email could suffice. Today’s audiences demand more than just words on a screen; they crave an experience that resonates with their needs and desires. The evolution of effective emails involves the art of crafting compelling content that not only informs but also entertains, educates, and empathizes. Utilizing multimedia elements, personalized recommendations, and storytelling techniques, effective emails transform mundane messages into engaging narratives that captivate the recipient’s attention.The effective email evolution places heavy emphasis on segmentation and personalization. By categorizing recipients based on demographics, behaviors, and preferences, businesses can tailor their messages to resonate on a more individual level. Personalized subject lines, dynamic content, and product recommendations catered to the recipient’s interests not only pique curiosity but also establish a sense of relevance and value.The email evolution harnesses the power of automation to ensure that messages reach recipients at the most opportune moments. Automated triggers based on user actions or lifecycle stages can guide subscribers through a carefully orchestrated journey, providing them with timely information, exclusive offers, and valuable insights. This strategic approach enhances engagement and nurtures relationships over time.Analyzing metrics such as open rates, click-through rates, conversion rates, and subscriber behavior empowers marketers to fine-tune their campaigns for optimal results. Through A/B testing, heatmaps, and user engagement analysis, businesses gain a deeper understanding of what works and what doesn’t, leading to continuous refinement and improvement.Respecting subscriber preferences, obtaining explicit consent, and providing easy opt-out options are not just legal obligations but critical components of maintaining a positive sender reputation. When recipients trust that the emails they receive are valuable, relevant, and respectful of their choices, engagement and conversion rates naturally follow suit.The journey of effective email evolution encompasses a multifaceted approach that encompasses content creation, personalization, automation, data analysis, and ethical communication. Adapting to this evolution is not just a matter of survival; it’s a testament to an organization’s commitment to delivering value and forging genuine connections in the ever-changing landscape of digital communication. By understanding the nuances of this evolution and embracing its principles, businesses can harness the full potential of email to drive engagement, nurture relationships, and ultimately achieve their goals. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#emailmarketing #seobasics #emailmarketingcourse
In today’s episode, we’ll dive into mega influencer Tabitha Brown’s social media journey and uncover the tactics she’s used to find massive success. Learn how authenticity, niche targeting, and consistency play a crucial role in building a strong online presence.🛠 Resources:• How Tabitha Brown Turned Social Media Videos Into A Lifestyle Empire https://clickhubspot.com/iaf📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot
Is your email marketing strategy for Q3 ready? In this episode, we are joined by Dmytry Kudrenko to talk about the future of email marketing automation.🚨 Spoiler alert: the two major things happening are module-driven design templates and gamification.🎙️ About Operation: Automation Trending marketing strategies and technology updates shared by the leading industry experts. Get excited, get inspired, and get to work because Operation: Automation is ready to launch! Create a free account with GetResponse and kick off your email marketing campaigns today 👉 https://bit.ly/46mYVIU🤖 Try out our brand-new AI Email Generator: https://bit.ly/3G8Lv7W 💙 About GetResponse GetResponse is an all-in-one marketing platform with integrated features you need to run your online campaigns. Features email marketing, landing pages, marketing automation, webinars, paid ads, and prebuilt conversion funnels to help you grow your audience, engage with your customers, sell your knowledge, and boost online sales. Follow GetResponse here: 🖥 Official Site: https://www.getresponse.com/ ✔ LinkedIn: https://www.linkedin.com/company/getr… ✔ Instagram: https://www.instagram.com/getresponse/ ✔ Facebook: https://www.facebook.com/GetResponse/ 👉 Don’t forget to Subscribe! ✔ https://bit.ly/GetResponseSubscribe Create an account for free 👉 https://bit.ly/46mYVIU #getresponse #podcast #emailmarketing
AI is all the rage right now. After Open AI released ChatGPT in November of 2022, and since then there have been a ton of other AI generators released since.But how do you actually utilize these tools to help with your marketing? Non of them are perfect, but if you approach the task of using AI to write copy for your emails – and ads, and landing pages, and blogs, etc. – you should follow these three steps tov making sure that you are creating content that is in your voice. This is essential to gaining and retaining customers. You need to go past just giving AI – whether that is CHatGPT or others – a simple prompt and just copy and pasting. This will result in a unnatural sounding piece of content.We also discuss different ways to use various types of AI, and then focus in on ChatGPT and the ChatGPT powered ActiveCampaign AI – a feature within the ActiveCampaign platform that allows you to use AI directly within our email builder so you can get copy built FAST.Then we give A BONUS tip that will change how you approach marketing using your own written content.If you would like to learn more about ActiveCampaign AI and how AC is using AI across the platform, check out this blog (the one from the video!) written by our SVP of Product:https://www.activecampaign.com/blog/bringing-the-power-of-ai-to-automationSubscribe for more tips, information, and marketing best practices!Connect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#howto #chatgpt #copywriting #shorts #ai #emailwriting #emailmarketing #chatgpt #artificialintelligence #aiautomation #CustomerExperienceAutomation #EmailMarketing #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #CustomerExperienceSubscribe for more tips, information, and marketing best practices!Connect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#CustomerExperienceAutomation #EmailMarketing #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #CustomerExperience
AI is all the rage right now. After Open AI released ChatGPT in November of 2022, and since then there have been a ton of other AI generators released since.But how do you actually utilize these tools to help with your marketing? Non of them are perfect, but if you approach the task of using AI to write copy for your emails – and ads, and landing pages, and blogs, etc. – you should follow these three steps tov making sure that you are creating content that is in your voice. This is essential to gaining and retaining customers. You need to go past just giving AI – whether that is CHatGPT or others – a simple prompt and just copy and pasting. This will result in a unnatural sounding piece of content.We also discuss different ways to use various types of AI, and then focus in on ChatGPT and the ChatGPT powered ActiveCampaign AI – a feature within the ActiveCampaign platform that allows you to use AI directly within our email builder so you can get copy built FAST.Then we give A BONUS tip that will change how you approach marketing using your own written content.If you would like to learn more about ActiveCampaign AI and how AC is using AI across the platform, check out this blog (the one from the video!) written by our SVP of Product:https://www.activecampaign.com/blog/bringing-the-power-of-ai-to-automationSubscribe for more tips, information, and marketing best practices!Connect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#ai #emailwriting #emailmarketing #chatgpt #artificialintelligence #aiautomation #CustomerExperienceAutomation #EmailMarketing #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #CustomerExperience00:00 Introduction + recent history of AI00:47 Top 3* uses for ChatGPT01:20 Criticism of ChatGPT Written Content 01:46 FIVE main uses for ChatGPT02:26 3 Tips for creating content using AI / ChatGPT 05:02 BONUS TIP: Using AI to rewrite your blog content