Digitalk is a marketing podcast that aims to add value to every listen. Whether you’re an industry professional or a business looking to take the online world by storm, become part of our conversation as we discuss the latest digital trends. In the fifth episode of Digitalk, we hear from Senior Social Media Manager, Hannah Lymn. She sits down with Simon Curtis to talk all about the importance of having a strong brand online.This podcast is produced by Curtis Gabriel – a full-service digital marketing agency based in the UK with worldwide operations. Keep up to date with podcast news and get involved in the conversation by connecting with us on Facebook, Instagram, LinkedIn, and Twitter!Producer Credits: Simon Curtis, Georgie White, and Hannah Lymn.Website: https://curtisgabriel.com/Facebook: https://www.facebook.com/curtisgabrielcorp/Instagram: https://www.instagram.com/curtisgabriel/LinkedIn: https://www.linkedin.com/company/curtis-gabriel/Twitter: https://twitter.com/CurtisGabrielCo
digital marketing
17 Great Conversation Starters to Break the Ice at Networking Events https://clickhubspot.com/qw16 Easy Networking Tips For Entrepreneurs: Networking is one of the best things you can do to organically help your business grow. But it’s not always easy. In this video, we check in with Ouigi Theodore of Brooklyn Circus to make it a little less intimidating. Watch and learn these 6 easy tips that’ll get you started on networking so you can begin building relationships and making connections fast!Free CRM Software: https://clickhubspot.com/ygc📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineWhat is Networking 0:00 Networking Can Be Super Awkward0:35 Intro 0:56 What is Networking?01:18 Networking Has a Diversity Problem 1:50 Ouigi Theodore Interview 03:55 Tip #1 Find Your Tribe04:08 Tip #2 Give More Than You Take04:45 Tip #3 Slide Into Those DM’s05:55 Tip #4 Listen06:26 Tip #5 Follow Up6:35 Tory Gives a Free Gift06:57 Just Be YouAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot #Networking
When most of us hear the word “brand” we think of industry leaders like Nike, Apple, and Disney. But the reality is, each organization out there has a brand – it’s just a matter of how strong and recognizable yours is.First, we need to differentiate between branding and marketing. Branding is who your company is; how you appear to the world. Marketing is the actions you take to share your brand and services with your target audience.Watch this video to learn more about the benefits of a strong brand, how you can create a strong brand identity, and how your firm can benefit from the Law Tigers brand.Learn more: https://lawtigersmarketing.com/
Naming your business is arguably one of the most important steps in starting your business. A good business name is going to resonate your target audience, and also acts as the primary carrier for word of mouth referrals, so you want it to be something that your customers can identify with and something they can share easily.Additionally, your business name encompasses not just what you offer, but your brand and your company goals. It may be directly related to your services, how you want people to feel about your brand, company culture, and possibly be affected by or directly affect other business aspects such as your logo or website design. For this reason, your business name could either be a vehicle to your goals or an obstacle in the way of getting to your goals.One of the primary things to consider when naming your company in relation to your area and the services you offer is to watch out for pigeonholing yourself with your name. This, of course, is UNLESS you want to “niche down” on a particular service or a very specific target audience. In many situations, zeroing in a specific service as your business name can positively affect your company’s SEO and referability. One other thing to note about niching down like this is that when starting a business, it’s not uncommon to “think small” and focus within a niche community. However, as businesses grow, your scope of services or customer base may also grow considerably. This is where rebranding comes into play, a process which encompasses all of the same aspects involved in naming your initial business.
Who says you need money to get traffic to your website? Today, I’m going to break down the most effective ways to market your business with no budget. I’m going to break down some of the easiest ways to get traffic when you have no money.RESOURCES & LINKS: ____________________________________________Canva: https://www.canva.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________The first strategy, SEO. What I want you to do is just start off by writing content and sharing it on the social web. If you don’t know what content to write, what I want you to do is go to Ubersuggest, type in any keywords related to your industry, click on the content ideas report in the left-hand navigation and it’ll show you all the articles that are popular based on social shares and it will show you based on backlinks. Once you write your content, because this is, you know, you’re basing off other popular piece of content, that’ll give you the idea. And then what I want you to do once yours is out, hit up all the people that share the other articles or link to it, Ubersuggest provides a lot of this data, reach out to them and ask them to share your content. Second strategy, Google My Business. It’s one of the easiest ways for local businesses to get more traffic and higher rankings. So, make sure you submit yourself to Google My Business. Another strategy that I love is PR, and you’re probably wondering, hey Neil, I don’t have the budgets to go hire a big PR firm. How do I get all this free PR? Well, the way you get this free PR is a site called HARO, Help A Reporter Out. What HARO does is, it’s a community of reporters that are saying, hey, I have questions around all these topics, is there anyone who can help me answer them? And if you answer them, what it’ll do is, they’ll be like, oh, thank you. And they’ll include you in the article and that gets you publicity, which can get you traffic and sales. Another strategy that I love is public speaking. Even though it doesn’t drive that many sales, you’re building a relationship with other people. And if I’m giving a speech in front of an audience, those people are super qualified, when I tell them about my website, they go to it and it can generate some sales. Another strategy that I love is guest posting and cold outreach. What I mean by this is, if you can go and guest post on popular sites that have your audience already, you can generate sales. Another strategy that I love is Facebook groups. There’s so many groups, there’s groups on literally everything. So I want you to participate.And then, whenever you have a product or service that’s related, then you can mention it, but make sure you’re participating first and giving more than asking. Next, I want you to leverage email marketing. There’s a saying that goes in the marketing industry, the money’s in the list, it’s your digital ATM machine. So, collect emails. Educate 80% of the time when you’re sending out emails, and promote and sell your products 10 to 20% of the time. Another strategy, video marketing. Any time you create video, upload it to YouTube, Instagram TV, Instagram Reels, Facebook, LinkedIn, TikTok, Twitter, the possibilities are endless. Because you already have followers and friends on all these social sites, uploading content, video content, just does well.Then you have infographics. If you go back to the content ideas report within Ubersuggest, so you go to Ubersuggest.com and then put in a keyword related to your industry, you go to the content ideas report in the left-hand navigation. You’ll see a list of all the popular articles within your industry. You can then go create infographics based on some of those topics and you can use tools like Canva to help you create those for free, and then reach out to all the people that link to that article, which shows you in the content ideas report, right?Another strategy that I love using is applying for a business award. It doesn’t give you as many visitors as you would like, but it gives you that credibility, which helps improve your conversion rate. And it does improve word of mouth marketing as well. And then, I recommend partnerships with other brands. It’s all great ways to increase your sales. Now, if you need help with your marketing or more ideas, check out my ad agency, NP Digital, where we help companies succeed online. If you have any questions, leave a comment below. I’m here to help. If you enjoyed the video, like it, share it, tell other people about it, subscribe to the channel. Thank you for your time. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/0QN3KeAtuD8#SEO #NeilPatel #DigitalMarketing
link to this coursehttps://click.linksynergy.com/deeplink?id=Gw/ETjJoU9M&mid=39197&murl=https%3A%2F%2Fwww.udemy.com%2Fcourse%2Fcontent-marketing-and-business-branding%2FContent Marketing & Business Branding: 30-Days Epic Strategy – learn Content MarketingBest Content Marketing CourseLearn The Best Branding Design & Content Marketing Strategy, How to Build a Massive Audience & Stand Out From The CrowdHow to choose your Mission Statement and Name and define your unique personality,You will learn the most effective strategies to create great content and the quickest ways to get more leads and customers,Understand the colors meaning in psycology and how to choose the right color schemes that reflect your brand personality,How to build a solid long-term relationship with your audience and positioning you as a thought Leader within your industry,…And much much more!You need to have a Pc or Smartphone with internet connection,You need to have the willingness to put in action what you learn to get results,Finally a go-to guide to master in Content Marketing that will make your Business Branding thrive!,,Most startups don’t fail because they can’t build a product.,Most startups fail because they can’t get traction.,,When you think of any big company, the brand is probably the first thing to come to mind.,Infact, there are very few successful businesses that don’t have a prominent brand and it’s hard to imagine how a company could get big without investing in its image and creating an identify for itself.,Despite this, many small businesses and internet businesses don’t take the necessary time to create a strong brand and a strong identity that they can use to drive their organization forward.,Why?,Often it comes down a lack of understanding.,Not only do many businesses and entrepreneurs not understand how branding works; many also don’t understand just how important branding is.,,Inside this easy-to-follow Crash Course you will be introduced to the Power of Content Marketing!,Now doubt you’ve heard the phrase ‘content is king.’,Why?,Because no matter what type of business you’re in the content you provide to your consumers will be at the core of your marketing plan because it’s what builds credibility and loyalty.,Businesses aren’t built on first-time visitors.,Companies like the Coke-a-cola don’t make most of their money from people drinking just one soda.,They make money from people who drank a Coke and then decided it was good enough that they either want to purchase again and again and again.,If the business had to get a new customer every time in order to get paid, they’d all have gone under by now.,Yet many people approach their business that way.,Instead of focusing on repeat visitors, they focus on optimizing for search engines so they get more new customers.,At the end of the day, however, the famous and successful blogs like Huffington Post or TechCrunch ultimately still get most of their traffic from repeat visitors.,Yes, search engines love them, but their businesses would be a fraction of what they are today if they didn’t have great content.,For many years, Google and other search engines have worked towards making their search results pull up better and better results. They want people who search on their engines to find the best content possible in relationship to what they’re looking for.,If you build your website around great content while having a decent understanding of basic SEO, your site will grow.,If you put all your attention on SEO and don’t pay much attention to your content, you’ll always be trying to stay one step ahead of the search engines.,Content marketing helps you meet a marketing goal for your organization.,That could be acquisition of potential customers, retention of existing ones, making more people aware of your brand or your products, or really anything else. We’ll go into many of the most popular and effective ways of doing all of these things throughout the rest of this guide.,Creating content gives your audience something to talk about.,When they’re talking about you, they’re teaching each other about your company, passing recommendations and links around in the process.,This awareness of your brand is marketing gold, and the respect and admiration of your audience will absolutely take time to build, as they require earning trust.,Once you’ve proven your knowledge and (even more importantly) your integrity, though, you can become the guiding light that people turn to when everyone else is simply contributing to confusion.,That should be you.,The authority you gain then transfers to your products or services, making customers that much more likely to choose you over the competition.,If you’re creating content that targets potential customers, you’re shortening the distance between those people and your products, making it all the more likely they’ll make a purchase later on.,,I want to give you the most extens
🖥r Turn your Blog into a lead generation machine with help of these 6 Free Blog Post Templates: https://clickhubspot.com/5ouToday we are giving you the inside scoop on how we at HubSpot use the HubSpot Blog to turn leads into paying customers! There are so many different ways you can do this. You can offer a free trial, a training course, or even an Ebook! We hope this video gives you the information you need to get this started! If you enjoyed it and want to see more content like this that will help your business grow, make sure to hit the subscribe button and turn on the notification bell!🖥r Lead Management Training Free Course: https://clickhubspot.com/ur0📽 How HubSpot grew to 7 million monthly blog views: https://youtu.be/ZzFEa0gDoBg📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot #leadgeneration
Here’s what you’ll learn:▶The principles of testing marketing automation programs▶The importance of identifying success metrics▶How to successfully test workflows and get better resultsTry Now ★ https://bit.ly/37vzMhS ★World’s Easiest Email Marketing▶ Responsive Design▶ Automation▶ Autoresponders▶ Landing Pages▶ Webinars▶ 24/7 Live SupportTRY GETRESPONSE MARKETING PLATFORM FREE FOR 30 DAYS https://bit.ly/37vzMhS #getresponse #webinar #Optimization
Looking to build your #personal #brand in this large world of Instagram?If they #Google your name, they will soon reach your social handles and now it’s up to you how you showcase your online presence..If you haven’t branded yourself on Instagram, you will have no control over how the world sees you. That’s where you need personal branding, to make your audience and potential customers know about your business the way you want them to know..#Instagram #branding is particularly very relevant and powerful for scaling personal brand and congratulations because you are at the right place to know how you can show your best self to the world.#instagramtips #instagramupdates #socialmedia #marketing #socialmediamarketing #digitalmarketing #branding #business #marketingdigital #entrepreneur #like #contentmarketing #onlinemarketing #graphicdesign #digital #instagood #smallbusiness #follow #marketingstrategy #marketingtips #social #media #repute #reputeagency
link to this coursehttps://click.linksynergy.com/deeplink?id=Gw/ETjJoU9M&mid=39197&murl=https%3A%2F%2Fwww.udemy.com%2Fcourse%2Fmarketing-automation-sales-funnel-b2b-blogging-enterprise-masterclass%2FMarketing Automation MasterClass 2020 – B2B, Blogging & B2C – learn Marketing Analytics & AutomationBest Marketing Analytics & Automation CourseBuild Your Sales Funnel, Drip Email Marketing Campaigns, Autoresponder & List Building Database in a WeekStudents will LEARN, EXPERIENCE & BUILD their entire Marketing Automation program in this course (the only course of its kind!),Students will implement a Full-Featured Marketing Automation Platform w/ CRM – Start building your email list!,Experience what it’s like going through an actual “”Best Practices”” Sales Funnel,Architect their own Sales Funnel for their blog or business, including mapping content to each phase of the Buyer Journey, and draft persuasive email copy that get’s through SPAM bots & get’s read,List all of the Assets that they will need to create to fuel their Marketing Automation Sales Funnel,Speak intelligently to marketers, executives, salespeople and customers about Marketing Automation and list-building,Explain the following terms: Marketing Automation, Sales Funnel, Drip Email Campaign, Lead Nurturing, Landing Page, Lead Magnet, Trip-wire, Landing Page, Thank You Page, & More…,Create appealing content as a freebie “”Offer”” that will entice Prospects to share their email address, so you can build your list NOW!Students should have some familiarity with Digital Marketing, although this course will briefly introduce concepts if they don’t,Students should have the desire to implement their own Marketing Automation Sales Funnel and start building their own email list,Optional Students should have their own hosted website and access to the CPanel if they are ready to implement their own Marketing Automation infrastructure on their website,B2B, B2C, Blogger, or Enterprise – You Need Marketing Automation (and this course)!,Whether you are a B2B, B2C, Blogger or Enterprise, building Funnels powered by Marketing Automation (MA) is absolutely critical to improving conversions, multiplying your efforts, and driving more revenue to your bottom line from leads you already have (you’ll also learn how to get MORE leads).,Now you can implement your own Marketing Automation system by taking this course. That’s right, I share the Marketing Automation tool that I use for Bloggers, B2B & B2C. I LOVE THIS TOOL!!! This little-known tool includes great features, like:,Send all your email nurture campaigns from directly in the tool – no need to connect an ESP, like MailChimp to LeadPages (Simplify your marketing stack!),Create your landing pages, forms, & email nurture campaigns quickly – Avoid creative hiccups (Save Time!),Includes beautiful Email and Landing Page templates – No need to pay for a separate landing page tool (Save $$$!),Lightweight CRM included – Manage all your contacts, companies, & create Tags (Avoid investing in a full CRM until you have to!),Live Chat Tool included – Convert Visitors when they are on your site (No need to invest in yet another tool!),Clickstream tracks visitors as they click around your website – Understand your visitor’s experience, tripping points & gain insights!,Plus, I walk you step-by-step through integrating your free MA tool onto your WordPress site in just 15 minutes (Cpanel access required),,So, what excuse do you have NOW from starting to collect email addresses, grow your list, and launch your email nurturing program?,Get ready for your MASTERCLASS and you’ll be a Marketing Automation Professional in no time.,This course is divided into THREE information-rich Sections & you can start the course in ANY SECTION – Adapts to your learning style!,LEARN – Understand MA terms, technology, and the elements you’ll use to build your lead nurture program,EXPERIENCE – Go through a simplified MA funnel; Feel how we build TRUST and turn leads into buyers (This is a MUST!),BUILD – Implement your MA/Autoresponder into your website, build your assets, and FINALLY launch your list building program!,,In this course, you will learn:,How Marketing Automation works, and why you need it using examples from B2B, B2C, Blogging and Enterprise,Marketing Automation terminology: Trip Wire? Lead Magnet? Nurturing? – You’ll learn it all!,Step-by-Step how to build your first “”Sales Funnel”” and the minimum proven 4 phases critical to your success!,What types of content work best in each phase of your Funnel,How to build out an entire Marketing Automation system, regardless of your MA tool,””Action Items”” at the end of Lessons help you make progress (Project Based, not just theory),Which content performs best for each phase of the Buyer’s Journey (Awareness, Consideration, etc.),B2B Blogger Funnel examples (simple and complex) so you can understand the difference and get up an
Twitter Spaces vs. Clubhouse: Which is better for your business? Social audio spaces are hot right now. Watch as we break down the pros and cons of both Twitter Spaces and Clubhouse, so you can decide which is best for your business. Let’s get ready to rumble!📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Digital Marketing Certification: https://clickhubspot.com/od6• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot #twitterspaces #clubhouse
HubSpot’s Next Chapter [Video]
Yamini Rangan has been appointed to CEO of HubSpot, and Brian Halligan will step into the role of Executive Chairman. Hear from both of them about this exciting new chapter!#HubSpot