In this Marketing Minds episode, Caroline talks with Debbie McClure, Dropboxās VP of Sales on how to align marketing and sales at each stage of the lifecycle. Debbie also dives deep into the importance of sales and marketing alignment from the very beginning. Let us know your thoughts in the comments below!š Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesš Favorite Free Certification Courses:⢠Digital Marketing Certification: https://clickhubspot.com/od6⢠Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification⢠SEO Training Course: https://clickhubspot.com/SEO-Training-Course⢠Inbound Course: https://clickhubspot.com/Inbound-Certification⢠Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification⢠Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification⢠Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification⢠Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customersā needs at any stage of growth. Today, thousands of customers around the world use HubSpotās powerful and easy-to-use tools and integrations to attract, engage, and delight customers.ā Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot
digital marketing
Seven tips for selecting a performance marketing agency. I’ve been in the marketing world for over 20 years now, specifically performance marketing, also known as digital marketing. I know they’re a little bit different but still performance marketing, digital marketing, a lot of overlapping there. And one way to get your marketing done is to hire a agency. If you make the right choice, you’ll grow, you’ll thrive and you’ll succeed. If you make the wrong choice, you’ll waste time, money and get little to no results. So how do you ensure that you are going to pick the right agency? Here are some tips to help you. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Tip number one, look for agencies that win awards. We actually have dozens of awards, even though we’ve only been around for five years. Agencies get awards for the work that they produce for their clients and it’s also based on the results that that work provides. So if a agency doesn’t have awards it’s harder for them to prove that they were good at what they are claiming to be good at. The reason I like looking to see what agencies have awards is because the judges for these awards are typically other markers who are really good at what they do. So it’s not easy to get them. Tip number two, does the agency have industry experience? If you want to hire a plastic surgeon to adjust your nose would you hire one that specializes in plastic surgery for ears or noses? Of course you would hire the one that specialize in noses because that’s what you’re looking for. So why would you hire a marketing agency that doesn’t have experience in your industry or for the marketing types of services that you’re looking for? It’s like hiring an ear doctor to help you with your nose. It just doesn’t make any sense. Tip number three, ask for references. If someone gives you references the chances are the references are going to be great. But if you ask for references and someone doesn’t have any it means that they don’t probably have that many happy clients. Tip number four, look who’s working on your account. As you may know, my name is Neil Patel and I’ve been a marketer for over 20 years and I think I’m good at what I do even though I still have a lot more to learn and I can continually get better and improve. But if you hire my agency, NP Digital, because of me, that’s a big mistake. You should be hiring my agency or any other agency based on the team that is working on your account. Tip number five, the size and age of a company. If an agency has been around for a long time, great. If an agency has been around for a long time and they’re small, that’s bad. The reason most agencies are small is because they aren’t amazing at what they do. See, most agencies grow through word of mouth and referrals. As you do good work, you get more referrals. So look to make sure the agency you are working with has been around for at least three or four years and is continually growing. If they’re not growing that usually means their clients aren’t giving them tons of referrals because they’re not happy with the work. Tip number six, account managers. For some reason some agencies just don’t assign dedicated account managers. You need to have someone dedicated to your account that you can talk to whenever you want. That person may also work on a few other accounts based on how much you’re paying that agency but a dedicated account manager is ideal. If you don’t have a big budget you may not even get a semi dedicated account manager but that’s what you should eventually strive for. You’ll find that when someone internally at the agency is fighting for you and they’re fighting for you to have more resources and get the best results and making sure that everything that they’re doing is for your best benefit, you typically get better results. Tip number seven, how many services do they offer? The sad reality of digital marketing is you need to take advantage of an omnichannel approach. That means Google, Bing, Facebook, Instagram, TikTok, LinkedIn, Twitter, Amazon, Walmart and whatever other platform is out there, even BeReal. You have to be on all the channels that make sense for your business. Now if you need help with your marketing or you’re looking for an agency, check out my agency NP Digital. We have those dedicated account managers and we have pretty much everything that I talked about plus more. You can also check out other agencies as well. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/gztsYn8S0wM#SEO #NeilPatel #DigitalMarketing
SEO is all about the long game, slow and steady wins the race. At our agency, NP Digital, clients stick around with us for years, in our enterprise division, we’re keeping clients for five plus year, that’s a long time. Eventually, we’ll probably start keeping enterprise clients for over seven years, but keep in mind, we’re a newer agency. So even though SEO is a slow and steady game, it works, but do you really have to wait that long to get the results that you want? The answer is no. There are quick ways to get results, maybe not all the results you want, but you can get immediate results. So let’s break down five tactics to get you quicker results. RESOURCES & LINKS: ____________________________________________Google Search Console: https://search.google.com/search-console/aboutCodeCanyon: https://codecanyon.net/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Way number one, find almost ranking phrases. The more keyword that you rank on page one for, the better off you are, because no one really goes to page two. Majority of the traffic’s on page one, and ideally at the top of page one. Did you know that you can find all the terms that you’re raking somewhat well for, and quickly optimize those, so that way you can just pop up to page one? I want you to log to Google Search Console, click on search results, then click on average position, and then scroll down and click on pages.But when you add those terms within those areas that I just mentioned, your title tags, your content, your URL, it can quickly boost your rankings. Now, keep in mind if you change your URL, you got to do a 301 redirect from your old URL to your new URL, and you got to adjust all your old internal links to make sure they’re going directly to the new URL. Way number two, add a free tool to your website. I added a free tool called Ubersuggest to my website. It increased my backlink count by 24,453 referring domains. The more links you have, the higher you will rank over time. And here’s a cool thing, you can do this same exact thing to your website. You don’t have to build a tool from scratch like me either, you can just add one to your website for 10, or even 15 or $20. All you have to do is go to a site called CodeCanyon where you combine a tool within your industry and just purchase it, and you can just put it on your website. You of course won’t generate as many backlinks that I generated through Ubersuggest because I built a custom tool, but over time, as you’re getting results from using tools let’s say from CodeCanyon, or wherever else you can find them on the web, eventually as it starts getting traction, your rankings increase, you start generating more money, then you can invest the time and resources and money to build your own custom tools. Way number three, add internal links. You publish new content all the time, right? Well if you don’t, you should start doing so, but if your new content doesn’t have backlinks, it won’t rank well. Now links take a while to get, but that doesn’t mean you still can’t get results. One quick hack is to go into your older articles and modify it. Within your older articles, add a few links to your newly published articles. This way, your new content starts ranking higher, faster. As a general rule of thumb, only modify old articles that are related to the new one. You don’t want to add internal links unless it makes sense.Way number four, optimize your meta tags for higher ranking. You don’t have to bill links to rank higher, you can just adjust your meta tags, from your title tag to your meta description, and even as a bonus, optimize your URLs.Way number five, content is king, so write it in half the time. Look, if you can write your content half the time, in theory, you can produce more, maybe double the amount of content, and generate even more traffic. The caveat here is though the quality needs to be great, not up to par, but great, better than up to par. On Ubersuggest, we have an AI writer that helps you write content. It won’t fully write the content for you, but it starts you off and helps you optimize for the right keywords. From there, you can modify it and create a masterpiece in half the time. So head on over to Ubersuggest, go to the lab section, and click on AI writer. From there, put in a keyword that you want your article to be about. For this example, I selected marketing, then select the title that works for you, then select a meta description, then select a few headings, and boom, you’ll have article in seconds. If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/rKgHxZRLXg4#SEO #NeilPatel #DigitalMarketing
The Ultimate Fighting Championship has a winning content marketing strategy. From failed brand to a billion-dollar business. This is how the UFC turned things around through their content. Are you a fan of the UFC? Let us know your thoughts about this strategy in the comments!š Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesš Favorite Free Certification Courses:⢠Digital Marketing Certification: https://clickhubspot.com/od6⢠Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification⢠SEO Training Course: https://clickhubspot.com/SEO-Training-Course⢠Inbound Course: https://clickhubspot.com/Inbound-Certification⢠Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification⢠Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification⢠Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification⢠Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customersā needs at any stage of growth. Today, thousands of customers around the world use HubSpotās powerful and easy-to-use tools and integrations to attract, engage, and delight customers.ā Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot
Download HubSpot’s Official Professional Cover Letter Templates now [FREE RESOURCE] https://clickhubspot.com/2exDo cover letters still matter? The answer is yes! What do employers actually want to see in a cover letter? How can you stand out to them? Watch this video for the answers and to learn how to write a great cover letter in 60 seconds! š Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesš Favorite Free Certification Courses:⢠Digital Marketing Certification: https://clickhubspot.com/od6⢠Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification⢠SEO Training Course: https://clickhubspot.com/SEO-Training-Course⢠Inbound Course: https://clickhubspot.com/Inbound-Certification⢠Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification⢠Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification⢠Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification⢠Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customersā needs at any stage of growth. Today, thousands of customers around the world use HubSpotās powerful and easy-to-use tools and integrations to attract, engage, and delight customers.ā Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot
Download HubSpot’s Official Sales Pricing Calculator now [FREE RESOURCE]: https://clickhubspot.com/aqaPricing strategies account for many of your business factors, like revenue goals, marketing objectives, target audience, brand positioning, and product attributes. In this video, Jamal goes over different pricing marketing strategies small business owners can integrate into their marketing efforts. Have another strategy not mentioned in the video? Comment down below!š Resources:⢠The Ultimate Guide to Pricing Strategies: https://clickhubspot.com/210š Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesš Favorite Free Certification Courses:⢠Digital Marketing Certification: https://clickhubspot.com/od6⢠Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification⢠SEO Training Course: https://clickhubspot.com/SEO-Training-Course⢠Inbound Course: https://clickhubspot.com/Inbound-Certification⢠Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification⢠Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification⢠Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification⢠Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customersā needs at any stage of growth. Today, thousands of customers around the world use HubSpotās powerful and easy-to-use tools and integrations to attract, engage, and delight customers.ā Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot
This is how Volvo got $44m in free advertising and created one of the most clever marketing campaigns of all time. Was this genius? Let us know your thoughts in the comments!š Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesš Favorite Free Certification Courses:⢠Digital Marketing Certification: https://clickhubspot.com/od6⢠Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification⢠SEO Training Course: https://clickhubspot.com/SEO-Training-Course⢠Inbound Course: https://clickhubspot.com/Inbound-Certification⢠Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification⢠Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification⢠Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification⢠Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customersā needs at any stage of growth. Today, thousands of customers around the world use HubSpotās powerful and easy-to-use tools and integrations to attract, engage, and delight customers.ā Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot
Download HubSpot’s Official Webinar Planning Kit [FREE RESOURCE] https://clickhubspot.com/kz9Creating webinars that actually convert for your business can be tricky! In this video weāre breaking down the steps to follow from choosing your topic down to what to send out in your email once your webinar is over.š Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Coursesš Favorite Free Certification Courses:⢠Digital Marketing Certification: https://clickhubspot.com/od6⢠Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification⢠SEO Training Course: https://clickhubspot.com/SEO-Training-Course⢠Inbound Course: https://clickhubspot.com/Inbound-Certification⢠Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification⢠Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification⢠Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification⢠Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customersā needs at any stage of growth. Today, thousands of customers around the world use HubSpotās powerful and easy-to-use tools and integrations to attract, engage, and delight customers.ā Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot
http://www.LouBortoneSpeaks.com presents…Digital Marketing: How to Build Brand LoyaltyDiscover how to create brand loyalty and customer loyalty using Leadership Secrets of The GodfatherHere’s a clip from an Engaging, 45-Minute Keynote About Leveraging Loyalty to Build Profitable Relationships and Gain Lifelong Customers.ABOUT THIS PRESENTATION:There’s an Italian proverb that says that āFriendship is a plant that must be watered often.ā And Cicero said that, “Nothing is more noble and more venerable, than loyalty.”What if we take this “lost virtue ” of loyalty and make it part of our businesses, our communities and our families? In this unique and entertaining keynote, I’ll share leadership lessons from The Godfather saga, along with:How to use “The Mafia Code” for better business. What The Godfather got right about management. Using loyalty to create happier employees and life- long customers and clients.Lou Bortone,loyalty test,loyalty,digital marketing,personal branding,influencer marketing,social listening,customer retention,customer retention strategies,customer lifetime value,brand loyalty,how to create brand loyalty,engaging customers,The Godfather,leadership lessons from the godfather,godfather leadership speach,Godfather Keynote Speech,godfather leadership,the godfather analysis,godfather video essayVivendi recently reported that a whopping 77% of brands could disappear tomorrow and no one would care. Customer disloyalty is the new normal.How can you and your business gain and retain new clients, customers, and even employees in this uncertain, post-pandemic world? (Without using fear and intimidation like the Mafia?)The answer is loyalty.And the proof comes from an unlikely source: The Godfather.Using stories from my own upbringing in the “mob’s backyard,” along with memorable examples from The Godfather novel and movies, I’ll show you how loyalty is the new currency, and how you can use lessons from The Godfather and the Mafia’s “Code of Honor” to create fiercely loyal customers and employees who “can’t refuse” your offers!#TheGodfather #Loyalty #BrandLoyaltyVideos and tips by Lou Bortone, author of “Video Marketing Rules!” Get your book ore FREE CHAPTER at http://www.loubortone.com/bookPowered by http://www.loubortone.com. For more tips visit Lou Bortone’s blog at http://www.loubortone.com/blog.Subscribe for more great video marketing tips here:http://www.youtube.com/subscription_center?add_user=lbpromoIām Lou Bortone and I help busy professionals fully leverage and express themselves VISUALLY in the most powerful and profitable way. Find out how to use online branding, video marketing and visual media to grow your business and boost your bottom line by applying for a free, no-nonsense strategy session at www.VideoStrategySessions.com.Pick up my way-cool (FREE) Online Video Survival Kit here: https://loubortone.leadpages.net/video-survival-kit/ You can also find some excellent (free) YouTube marketing tips here: http://youtu.be/4qPb4Hz1QDM?list=PLOe43wI4ZB7qHBstBg2jRptbfcQeUwWXwFollow my shenanigans on Facebook: http://www.FacebookLou.com Follow @loubortone on Twitter: http://www.TwitterLou.comVisit my website for tons of video tips and tricks: http://www.loubortone.comMy MOST REQUESTED video is here (classic!): http://youtu.be/wR6iBMdx9Ik Of course, my YouTube Channel is here: https://www.youtube.com/user/lbpromo
I’m sharing my over-10-year experience and know-how in web design, branding, and marketing. If you want to learn more about these topics and be up to date, go ahead and SUBSCRIBE to this channel šIf you like my content, support me by giving a thumb up š and submitting your feedback in the comments š¬š¬ Chapters:00:00 Intro00:14 My story00:56 What’s in it for youš¹ LinkedIn: https://bit.ly/jaywebski-li#webdesign #branding #marketing #jaywebski #digitalmarketingbuddy
Recognition is the key to familiarity and trust.Branding uses storytelling and design to bring your brand to life and make it recognizable and approachable for new and existing customers. Mrkt360 is a Digital Marketing Company in Toronto, Canada. We offer copywriting, Search Engine Optimization (SEO), Ad campaign and social media management services and more. If you want to drive traffic to your site, rank higher on Google and boost your brandās online presence and performance, you can schedule a free consultation with one of our certified experts today!Visit our website: www.mrkt360.com for more information.Follow us on our social media platforms!Facebook: https://www.facebook.com/mrkt360/āāTwitter: twitter.com/mrkt360seoInstagram: https://www.instagram.com/mrkt360/āāTikTok: https://www.tiktok.com/@themrkt360Subscribe to Mrkt360 for more digital marketing content!#DigitalMarketing #OnlineMarketing #SocialMediaManagement #AdCampaigns #SEO #SEOranking #MarketingTips #Copywriting #Content
Personal Branding š„ How To Build A Personal Brand in 2023Ernesto Verdugo, Frank Mulcahy and Don McCoy CEO and president of the Fulshear Katy Chamber of Commerce are bringing to Houston an amazing personal branding/content marketing KPI event based on the teachings from Daniel Presley. For more information go to http://www.kpoi.vip#branding #houston #personalbranding Thanks for Watching this video! If you like it, give it a like to help more people find it!We upload weekly content on the following topics:Business development, Growth Hacking, Lead Generation and Digital Marketing!You will also learn about Visual Storytelling, life coaching based on Current Affairs and Video Marketing. Our goal is to help you do International Business and discover how to build an international marketing business!Ernesto Verdugo will share with you great insights on influencer marketing and how to get more speaking gigs! (That’s why our channel is called. Speak Internationally)If you want to Speak Internationally for Money, and get more speaking gigs or if you feel you need help with your social media strategy,content creation orsocial media management and personal branding. Let us encourage you to SUBSCRIBE!If you’re looking for inbound marketing tips, YouTube SEO, small YouTuber support or YouTube Monetization, we highly recommend to subscribe to our channel here: http://www.bit.ly/subsecretWatch this video and discover how Ernesto can help YOU Monetize your YouTube Channel: https://youtu.be/RPHSFR5XgeMIf you have a YouTube channel and it is not growing fast enough,schedule a call with Ernesto: http://www.bettercallernie.comā ā ā WHAT TOOLS DO WE USE TO OPTIMIZE OUR YOUTUBE CHANNELā ā ā http://www.tubebuddy.com/dubai and http://www.vidiq.com/dubaiā ā ā WHY NOT INTERVIEW ERNESTO ON YOUR PODCAST OR SHOW?ā ā ā Ernesto Verdugo is a GREAT guest and he’s got amazing insights for your audience!Here’s an Example of an Interview with Ernesto:https://youtu.be/TjhohvRo7rgFeel free to contact Ernesto personally here:http://www.ernesto.todayGOT A LIVE OR VIRTUAL EVENT? ā ā ā ERNESTO WILL AMAZE YOUR AUDIENCEā ā ā Have a look at how he can help you make your virtual or LIVE event a success!https://www.bookernesto.com Watch Ernesto’s Casting Reel (Sizzle Reel)Aim for Impact Not For Applause: https://youtu.be/SoLr0CQ3DxEā RECOMMENDED VIDEOS FOR YOU ā If you liked this video, you’ll love these ones:⢠How to Alter your Belief System https://youtu.be/loIoMbkqZ5U⢠Showbiz Re-Invented How To Have Your Own Web TV Show: https://youtu.be/SdUZgt9buo8⢠Business Models Re-Invented https://youtu.be/dbnpTYMiJoAā SUBSCRIBE TO OUR CHANNEL āIf you want to do great things you need to have a great environment. Create one by subbing and watching daily. http://www.bit.ly/subsecret ć CONNECT WITH US ćLeave a comment on this video and it’ll get a response. Or you can connect with us on different social platforms too: we have a convenient contact page for us to connect:Ernesto Verdugo at http://www.ernesto.todayHaving a live or virtual event?Why not bring Ernesto Verdugo to your event:Find out more about them here:https://www.bookernesto.comAre you a speaker an you’re looking to get more virtual or LIVE speaking gigs?Have a look at this video:https://youtu.be/FNpGj5VbhFMWe can create amazing Casting-Reels, Sizzle-Reels, Demo-Reels for you.Here are some examples of what we can do for you:https://youtu.be/5_DCxwt_–8https://youtu.be/L6nAkVO4P3Ihttps://youtu.be/3aS8JmVWgfghttps://youtu.be/8o6Fvao2PeYhttps://youtu.be/T6GrvqiS1Bw-~-~~-~~~-~~-~-We offer 3 LIVE events per year in different parts of the world to create amazing Speaker Marketing Assets:http://www.speakindubai.comhttp://www.speakinamerica.comhttp://www.speakineurope.com-~-~~-~~~-~~-~-