digital marketing

The key to successful social media marketing is consistency. Your business may appear on several platforms, such as LinkedIn, Facebook, and YouTube videos, and it needs to stay on-message and on-brand across the platforms as well as over time. Our Starfish SEO & Marketing team specializes in social media marketing. We follow and create brand guidelines; we help you identify and use the keywords that bring customers/clients to your business, and we curate a schedule for posting materials across the different platforms that work best for your business. Call Starfish SEO & Marketing at 615-278-6600 or reach out at info@starfishseo.com. Starfish SEO & Marketing…making a difference one business at a time. Consistency includes: Branding Messaging Frequency Branding Your business needs a recognizable logo, color palette, and fonts. There are design tools that allow you to create a brand, but they don’t come with the knowledge and experience that characterize our designers at Starfish SEO & Marketing. If you have already created a brand, we can tweak it to ensure that it is readable and that it reflects your company. We can create a brand guide if none exists. If your brand is set, or you are part of a larger franchise, our team members will follow existing guidelines. Messaging Your message includes mission statements, brand values, and information as to what makes your goods or services unique. These messages allow your audience to identify your brand from the competition. At Starfish SEO & Marketing, we use your messages as part of the content that we post on social media. Frequency While you don’t need to update your website’s main page every month, you do need to post other content frequently enough that customers know you are still in business. If you are on Facebook or LinkedIn, for example, customers/clients expect to see new content regularly. They will not follow you for insights if you don’t post something for six months. Content may include: Blogs Videos Brief posts about your business Brief posts that connect to readers in different ways (for example, letting readers know that November is “National Aviation History Month” as well as “Adopt a Senior Pet Month.”) Customer testimonials Awards Employee profiles Community notes Starfish SEO & Marketing writers, videographers, and other content creators provide these and more for you. Blogs and other long content may be posted weekly, while briefer posts may require new content several times a week, often every working day. Starfish SEO & Marketing is ready and raring to go! Call us at 615-278-6600 or reach out online at info@starfishseo.com. Starfish SEO & Marketing 615-278-6600 info@starfishseo.com https://www.starfishseo.com/ #MakingADifferenceOneBusinessAtATime #SEO #Video #WebDevelopment #PayItForward Blog #starfishDoesItAll

Having a company brand is a great way to help customers/clients recognize your business. Company bands include a logo, your website, a color scheme, a business motto, and more. When you work with your brand, you create a mental image for your current and future customers or clients. Hire our team — Starfish SEO & Marketing – to ensure that social media posts, newsletters, blogs, and other advertising materials consistently use this brand. If you are a start-up, our creative team can create logos, color schemes, and other facets of branding. Branding helps people remember your business long after individual encounters. Call us at 615-278-6600 or reach out via email: info@starfishseo.com. Starfish SEO & Marketing…making a difference one business at a time. The Power of Consistency You can go anywhere in the world and recognize soft drink brands, fast-food franchises, and entertainment venues just by the logos. At Starfish SEO & Marketing, we know how to integrate your brand’s color schemes, logos, and trademark phrases into marketing materials. Rely on our detail-oriented team to use the correct fonts, artwork, and even spacing patterns. Promotional materials – whether swag or informational pamphlets – should all have the same look and the same message. A selfie stick with your brand written in a green cursive font and a promotional book written in a dark blue print font will look like they came from two different businesses. Count on our Starfish SEO & Marketing to follow current brand guidelines; we can also create brand guidelines when we design new brands. What does a brand identity include? We’re so glad that you asked. Here’s what you need to know about a brand’s identity. It includes: Description automatically generatedLogo – a logo is an image, text, shape, or combination of these items that depicts the name and purpose of the business. Our logo includes both a shape (a starfish) and a slogan: making a difference one business at a time. Color Palette – Use 3 to 5 colors. How to choose this palette is something that requires its own webpage. Photos and art – Great visuals are a key component of attracting and keeping viewer attention. Voice and tone – If you’re running a home restoration business, you need to convey optimism, caring, and expertise. If you’re selling accessories, it’s fine to sound somewhat silly and funky. Storytelling – Reason gets buyers to your business; emotion gets them to pay for your services. Create a bond by explaining your values, mission, and how you arrived to build this business. Terrific website – a study of how clients or customers make decisions while shopping online found that 94% of them had rejected sites based on the web design/website. If the site is – relative to others – slow, glitchy, missing important information (it’s surprising how many sites fail to include working emails or phone numbers), or difficult to read, people move on from that business. Starfish SEO & Marketing is ready to create/implement your brand identity. Call us at 615-278-6600 or email our team at: info@starfishseo.com Starfish SEO & Marketing 615-278-6600 info@starfishseo.com https://www.starfishseo.com/ #MakingADifferenceOneBusinessAtATime #SEO #Video #WebDevelopment #PayItForward Blog #starfishDoesItAll