digital marketing 101

10 extremely useful tools you should be using in your marketing right now. Do you want to know what the most challenging thing about marketing is? It involves a lot of other skills. I mean, depending on what you’re doing in order to run a successful marketing campaign or efforts, you need to know quite a few skills and they have to play nicely together. RESOURCES & LINKS: ____________________________________________Frase.io: https://www.frase.io/Seoscout.com: https://seoscout.com/Clearscope.io: https://www.clearscope.io/Usetopic.com: https://www.usetopic.com/Marketmuse.com: https://www.marketmuse.com/Ubersuggest: https://neilpatel.com/ubersuggest/Canva: https://www.canva.com/Pexels: https://www.pexels.com/Hotpot: https://hotpot.ai/Facebook Ad Library: https://www.facebook.com/ads/library/____________________________________________Whether its content writing and copywriting or design and branding and user experience or even Paid Ad Management or SEO or Landing Page Creation, heck, even Marketing Funnels and Social Media Marketing the list goes on and on. With all of that, when you don’t have a team helping you out, doing marketing can be difficult. So what should you do? Give up? Of course not. Can you actually do marketing as a solo entrepreneur or even as a solo marketing consultant? Yes, you can. And that’s the good news. There’s a lot of tools that can save you anywhere from a few minutes, to a few hours to literally a week’s worth of time every single year. And it hasn’t always been that way, when I started doing marketing, I actually needed to be doing a lot of things manually and I didn’t have a team to help me out. I would take on SEO and marketing clients and do everything from their strategy to the execution on their campaigns and even help change their code. What would often involve writing content, doing keyword research, even playing around with WordPress, back then a lot of people didn’t even have CMSs. So I was logging in through FTP and changing their files. But in this day and age, things have completely changed, from writing blog titles to finding email addresses of website owners when they don’t even publish it on their website. The level of effort you need to put in is like one 10th of what it used to be. So let’s go over some of the tools, to see how you could save anywhere from 10 to 40% of your work time each and every single week. So that way you don’t have to hire as many people. There are few activities involved with content creation that are time consuming and high effort. These typically are research, ideation and writing itself. Assuming you already know the keywords you want to target and have a plan of attack for your SEO on content marketing. The next most important thing for you to do is find out the top rank pages in your space and what those pages are doing so you can be better than them. And a big part of your effort will be around doing research on Google for keywords that you want to target. You’ll analyze the top ranking pages not just of your site, but of competitors, how long their content is, the topics they cover, how much rich images and videos that they contain, the step by step steps that they’re talking about. The questions they’re answering and just the overall common user experience of the page. That idea is, by knowing everything that your competitors are doing, you can get ahead of them by making your content better. Now if you had to do all the effort manually, you can easily spend four hours just doing research for one keyword. But, there are quite a few tools that can help you out with that. And these tools will do a lot of heavy lifting for you and scrape Google search results to analyze all the talk rank pages that you’re trying to target with those keywords. They’ll then analyze the pages using natural language processing technique to determine what topics, not just keywords, what topics they’re writing about and how important it is for you to include those topics in your content as well. These tools will do roughly the same thing but they’ll have a few different additional features that will differentiate them. All you have to do is see which one has a best cost and benefits depending on your business and what you’re focus on. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/-c_QnqiwM5g#SEO #NeilPatel #DigitalMarketing00:00 – Introduction01:55 – Marketing Tools Category #1: Content Creation04:38 – Marketing Tools Category #2: Paid Ads Management06:17 – Marketing Tools Category #3: Creative

11 digital marketing tools when you have no team. I want you to try out these 11 useful digital marketing tools, especially if you have no team to help you out. Marketing has so many moving parts and it’s expensive to hire people, especially because of that great resignation that ended up happening and people can now work from anywhere. RESOURCES & LINKS: ____________________________________________Madgicx: https://madgicx.com/AnswerThePublic: https://answerthepublic.com/Unsplash: https://unsplash.com/Hunter: https://hunter.io/Google Data Studio: https://datastudio.google.com/Frase.io: https://www.frase.io/Marketmuse: https://www.marketmuse.com/Clearscope: https://www.clearscope.io/Seoscout: https://seoscout.com/Grammarly: https://www.grammarly.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________But here’s the thing, if you had to master all of these, you wouldn’t be able to run a marketing campaign before spending weeks all figure it out. But luckily there’s tools, so it can just speed up the whole process. And today, I’m going to go over ’em because they’re going to help you move faster, more efficiently, and on a budget. Back when I started doing marketing, there weren’t a lot of tools help me out. Today, though, things are different and you have tools at your fingertips and you don’t have to go through the pain that I had to go through. And best of all, some of ’em are free, so you don’t even have to spend any money.There’s Madgicx. Madgicx uses artificial intelligence to analyze your paid ad campaign and automatically fine tune it for maximum performance. Instead of spending all that time where you would be analyzing numbers coming up with the optimization plan, you can use Madgicx. AnswerThePublic, this is another tool that helps you get different ways that people search and figure out how their mind works. So that way, you know what information that you need to create from a content standpoint.Next, you got Unsplash. When you’re doing marketing, you’re going to need lots of images whether it’s for your paid ads, social media or even your own blog posts, looking up images takes a lot of time, Unsplash is great and best all, it’s free.Next we have of Hunter. When you’re doing marketing, you need to get in touch with different people. You want to really be browsing the web trying to find everyone’s email and searching for it, no, you just go in Hunter and it’ll tell you the email of that person who runs the website. Then you got Google Data Studio, which is also free. Imagine if you had a visit tens of different pages from your Google analytics, Facebook page insights, and other analytics solutions just keep an eye on everything. That’s just too much work. These days, you don’t have to, it all fits into Google Data Studio. It’s a shortcut, let’s you put all your data in one place for free.Now let’s look at AI tools that run serf analysis. When you’re creating content for SEO, you’ll have to find a lot of different topics on Google, do tons of searches to figure out not just what topics to write about, but what are your competitors doing so that way you can write way better content.And here’s some of the best platforms to check out, Frase.io, Marketmuse, Clearscope, a Seoscout, Grammarly. Grammarly is great, especially if you’re like me and you have terrible grammar and spelling. And you know, when you think about Grammarly, it’s not really as is a marketing tool but you need good grammar.The last tool I have for you, Ubersuggest Chrome Extension. Look, Ubersuggest great tool you can use it for free, but when you’re on Google and you’re doing your searches, and you’re looking up your competitors or you’re even on their website. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/Ul_Qg4h0TvA#SEO #NeilPatel #DigitalMarketing