Corporate Strategy – MARKETING IN MINUTES VLOG

A promotional party held by Jägermeister in Leon, Mexico turned tragic after party organizers poured liquid nitrogen into a swimming pool, creating a toxic brew that put one man in a coma and sent eight others to the hospital, the UK Mirror reported.The liquid nitrogen created a noxious fog that hung over the pool area and rendered many partygoers unable to breathe. Several quickly became unconscious and were in danger of drowning, according to the Mirror.The liquid nitrogen was intended to create a smoke effect in the pool.A spokesperson for the popular German liquor company said:“We are aware of this incident in Leon, Mexico, which is currently being investigated by our headquarters in Germany. Fortunately, all of those who required medical attention are out of danger and recovering.“We are liaising with our responsible distributor in Mexico who is working with the event organisers and the investigating authorities to understand the full circumstances surrounding the events.”We fully support responsible drinking and adhere to the guidelines within each market in which we operate.”#jägermeister #branding #fail

Kate DiLeo is an “accidental brand strategist” who has worked with more than 200 brands across 20 sectors. As a sought-after branding expert, Kate joins The Business Communicators to the power of branding, how businesses have the potential for growth within their own organizations, and why it’s important to stop telling stories and start having conversations.Music Credit: Smoke (with Lostboycrow) – Feather KEY LINKS FOR THE WEEK 📚 Pre-Order “Muting The Megaphone”: https://katedileo.com/book/ 💻 Visit Kate’s Website: https://katedileo.com 📥 Connect with Kate on LinkedIn: https://www.linkedin.com/in/katedileo FOLLOW US ON SOCIAL MEDIA 🎬 Facebook: https://www.facebook.com/BizCommunicator 🐦 Twitter: https://twitter.com/bizcommunicator 📸 Instagram: https://www.instagram.com/bizcommunicator/ 📥 LinkedIn: https://www.linkedin.com/company/bizcommunicator 🎥 YouTube: https://www.youtube.com/channel/UCPub7OTUqxfI15uvHj3Or7A🎶 TikTok: https://www.tiktok.com/@bizcommunicator SUBSCRIBE TO OUR PODCAST 🎙 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-communicators/id1452128591 🎙 Spotify: https://open.spotify.com/show/4yu7uiMIT5fi9THmmYTSGS?si=Q0eaB7ukRduiJK3gq8rAxg 💻 Website: https://thebusinesscommunicators.com #Branding #Marketing #Communications