copywriting

Listen to the full episode and to get the show notes, head here: https://www.amyporterfield.com/amy-porterfield-podcast/https://www.amyporterfield.com/2020/03/307/Welcome back to Part 2 of this episode, where you’re going to learn about my favorite tools for communication, customer service, and a couple of bonus tools that I adore.If you missed Part 1, where I went over my top tools for email marketing, list building, social media, and project management, be sure to head back and check out that episode right after this one.The tools I mention in today’s episode have helped me not only scale my business but also give me back the time and energy to build the business of my dreams… a business that was considered a small business not that long ago.Since I mentioned a lot of tools between Part 1 and Part 2 of this episode, I’m going to recommend that you focus on the parts of your business that you’re looking to invest in right now.Only focus on one or two tools and add on little by little as you grow.To make this really easy for you, I’ve put together a free PDF with all the tools that I’ve mentioned in Part 1 and Part 2 of this episode. Be sure to snag that freebie right here!Here’s a preview of today’s episode…• [04:01] Do you have a team or work with contractors? If so, you have to check out Slack! It’s my favorite real-time communication tool — way better than email.• [09:52] When it comes to customer support, Help Scout has transformed our approach and organization! It has simplified taking care of our customers and making sure they have what they need.• [12:42] Kajabi is the Mac Daddy of all tools. Seriously! Say goodbye to having to be tech-savvy because Kajabi has everything in one place. From your digital course platform to your sales page, opt-in page, and email service provider… Kajabi has you covered!• [19:39] I kind of wish I would have thought of this bonus tool! Searchie allows you to search for content inside of videos or audio. I know, so good, right? You can search for keywords in any video or audio content you have. It’s just that simple! Searchie is definitely for those more advanced entrepreneurs.• [24:02] And although it isn’t an online tool, my absolute favorite tool is the Full Focus Planner. This is a physical planner, which I talk about all the time, helps to keep me organized, motivated, and clear on the most important daily and quarterly goals I have for myself and my business.Get excited for next week’s episode where I’m talking about a few more tools I couldn’t live without. See you there!

Getting Lost Online? Start With Your Branding Branding can seem like the online marketing equivalent of a Birkin bag……you’ve heard of it, you’re not totally sure what it is, but it seems like all of the big names are into it. And I’m with you. Branding felt like a “nice to have” and I put it off for manyyears in my business. But Ryan Holtz, my guest for this episode, and I are determined to convince you that branding is one of the greatest gifts you can give your business and your prospective buyers.I know, I know…bold statement. But we mean it.And here’s why…Your business’ brand answers the question, “What makes you different?”when you’re up against a sea of online competitors.It establishes what you stand for as a business.It helps your perfect customer find you and instantly know — without a doubt — that they belong in your world.And when they feel like they belong in your world, they stay in your world.Which is suuuuuperimportant because, according to stats from Outboard Engine, it’s 5 times more expensiveto find a new customerthan it is to keep an existing one.But if you’re anything like me in the early years of my business, you might be thinking…Is my business too new to be thinking about branding?Branding sounds nice someday… when I have spare time and a little extra cash.Well in this episode, Ryan Holtz, renowned speaker, expert marketer, host of a Top 100 Apple Podcast, and a wealth of entrepreneurial knowledge, joins me to debunk those mental-myths and get you started in the right direction.Ryan shows you step-by-step how to identify what your brand is, what your business stands for, and how these things can help attract like-minded customers that are totally onboard with you, your service, and your mission. When you know your brand, you’ll never be unsure of how to show up online again. When you’re confident in what your brand stands for, alignment comes naturally. And I want that for you with my whole heart.So press play and let’s chat — an online presence that you feel proud of (and in total alignment with) awaits!Rate, Review, & Follow on Apple Podcasts “I love Amy and Online Marketing Made Easy.” — If that sounds like you, please consider rating and reviewing my show ! This helps me support more people — just like you — move toward the online life and business that they desire. Click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!