Categories
Entrepreneurship

Growth Decoded, now with bloopers – #shorts ActiveCampaign [Video]

We hope GrowthDecoded gives you valuable insights into marketing, sales, and overall business growth strategy, but it’s not always easy being lean, mean, content creation machines! Sometimes, you gotta blow off steam and just make something goofy. At the end of the day, we’re all humans, and content should reflect that. Enjoy! Subscribe for more tips, information, and marketing best practices!Watch full episodes of Growth Decoded on our channel:https://www.youtube.com/playlist?list=PLXWxrQgy0XhhJPCbqyxGBdJ-ckD_gTLoBConnect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#CustomerExperienceAutomation #EmailMarketing #MarketingAutomation #CRM #SalesCRM #EmailDeliverability #SalesSoftware #MarketingSoftware #Email #SalesAutomation #Newsletter #CustomerExperience

Categories
Entrepreneurship

Don’t Do This: Why Some Companies Suck at Content Marketing [Video]

Most companies don’t do content marketing very well. Why is that? In my experience in working with companies the number one reason they fail at content marketing is they don’t have the patience or the stamina to build an audience. They expect an immediate ROI. Content marketing doesn’t work that way. Growing a devoted and faithful audience by delivering real value through content takes time – sometimes a lot of time. But, once you do build it, the rewards can be overwhelmingly positive and lucrative.#designagency #creativeprofessional #graphicdesign #businessdevelopment #marketing #branding #brandstrategySUPPORT MY WORK ON YOUTUBE!https://www.philipvandusen.com/supportWEBSITE:https://www.philipvandusen.comJOIN THE BRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/museBRAND DESIGN MASTERS Facebook Grouphttps://www.facebook.com/groups/branddesignmastersBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101CREATIVE CAREER COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingVERHAAL BRAND DESIGN on Facebook:https://www.facebook.com/Verhaal-Brand-Design-115957185470571/TWITTER:https://twitter.com/philipvandusenINSTAGRAM:https://www.instagram.com/philipvandusen/LINKEDIN:https://www.linkedin.com/in/philipvandusen/YOUTUBE:http://www.youtube.com/c/PhilipVanDusenPINTEREST:https://www.pinterest.com/philipvandusen/BEST ADOBE CC TRAINING VIDEO COURSESBring Your Own Laptop with Daniel Scotthttps://byol.me/philipGET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS:https://www.tubebuddy.com/philipvandusen____________________________________________________This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

Categories
Entrepreneurship

Content Marketing & Business Branding: 30-Days Epic Strategy – learn Content Marketing [Video]

link to this coursehttps://click.linksynergy.com/deeplink?id=Gw/ETjJoU9M&mid=39197&murl=https%3A%2F%2Fwww.udemy.com%2Fcourse%2Fcontent-marketing-and-business-branding%2FContent Marketing & Business Branding: 30-Days Epic Strategy – learn Content MarketingBest Content Marketing CourseLearn The Best Branding Design & Content Marketing Strategy, How to Build a Massive Audience & Stand Out From The CrowdHow to choose your Mission Statement and Name and define your unique personality,You will learn the most effective strategies to create great content and the quickest ways to get more leads and customers,Understand the colors meaning in psycology and how to choose the right color schemes that reflect your brand personality,How to build a solid long-term relationship with your audience and positioning you as a thought Leader within your industry,…And much much more!You need to have a Pc or Smartphone with internet connection,You need to have the willingness to put in action what you learn to get results,Finally a go-to guide to master in Content Marketing  that will make your Business Branding thrive!,,Most startups don’t fail because they can’t build a product.,Most startups fail because they can’t get traction.,,When you think of any big company, the brand is probably the first thing to come to mind.,Infact, there are very few successful businesses that don’t have a prominent brand and it’s hard to imagine how a company could get big without investing in its image and creating an identify for itself.,Despite this, many small businesses and internet businesses don’t take the necessary time to create a strong brand and a strong identity that they can use to drive their organization forward.,Why?,Often it comes down a lack of understanding.,Not only do many businesses and entrepreneurs not understand how branding works; many also don’t understand just how important branding is.,,Inside this easy-to-follow Crash Course you will be introduced to the Power of Content Marketing!,Now doubt you’ve heard the phrase ‘content is king.’,Why?,Because no matter what type of business you’re in the content you provide to your consumers will be at the core of your marketing plan because it’s what builds credibility and loyalty.,Businesses aren’t built on first-time visitors.,Companies like the Coke-a-cola don’t make most of their money from people drinking just one soda.,They make money from people who drank a Coke and then decided it was good enough that they either want to purchase again and again and again.,If the business had to get a new customer every time in order to get paid, they’d all have gone under by now.,Yet many people approach their business that way.,Instead of focusing on repeat visitors, they focus on optimizing for search engines so they get more new customers.,At the end of the day, however, the famous and successful blogs like Huffington Post or TechCrunch ultimately still get most of their traffic from repeat visitors.,Yes, search engines love them, but their businesses would be a fraction of what they are today if they didn’t have great content.,For many years, Google and other search engines have worked towards making their search results pull up better and better results. They want people who search on their engines to find the best content possible in relationship to what they’re looking for.,If you build your website around great content while having a decent understanding of basic SEO, your site will grow.,If you put all your attention on SEO and don’t pay much attention to your content, you’ll always be trying to stay one step ahead of the search engines.,Content marketing helps you meet a marketing goal for your organization.,That could be acquisition of potential customers, retention of existing ones, making more people aware of your brand or your products, or really anything else. We’ll go into many of the most popular and effective ways of doing all of these things throughout the rest of this guide.,Creating content gives your audience something to talk about.,When they’re talking about you, they’re teaching each other about your company, passing recommendations and links around in the process.,This awareness of your brand is marketing gold, and the respect and admiration of your audience will absolutely take time to build, as they require earning trust.,Once you’ve proven your knowledge and (even more importantly) your integrity, though, you can become the guiding light that people turn to when everyone else is simply contributing to confusion.,That should be you.,The authority you gain then transfers to your products or services, making customers that much more likely to choose you over the competition.,If you’re creating content that targets potential customers, you’re shortening the distance between those people and your products, making it all the more likely they’ll make a purchase later on.,,I want to give you the most extens

Categories
Entrepreneurship

EVERYTHING You’ve Been Taught About Content Promotion is WRONG [Video]

You’re promoting your content the wrong way and today we’re going to fix that. Today, I’m going to break down everything that you’ve taught about content marketing promotion is wrong.Question for you: how much time do you spend promoting your content every time you write a blog post? Let me know, is it five minutes? 30 Minutes? One hour? Two hours? 10 hours? Let me know in the comments below, I’m curious.RESOURCES & LINKS: ____________________________________________A New Way To Build Links (And Spend Less Time Finding Opportunities): https://youtu.be/KwCjzeXcWpEHow to Find Lucrative Link-Building Opportunities in Under 60 Seconds: https://youtu.be/MFLXnMh-BHoUbersuggest: https://neilpatel.com/ubersuggest/____________________________________________Look, not every content piece is worth promoting, no matter how much cold outreach you do, if your intent is self-servicing, you’re not going to get any of the free or paid promotions working well for you. I want you to focus on helping other creators’ audiences. You want to focus on their audience’s pain points, their needs, their wants, and you want to solve the problem in a way that no one else did. You want to turn a written piece of content into a data visualization piece. You want to turn a written content piece into a video. You have to figure out how to make it beneficial to the other audience. So for example, if you write more detailed content than your competition and someone’s linking to them, and there are articles on ‘how to get more Facebook to reach in 2021’ and they’re linked to it, they’re like, “Hey, this is how you’re going to improve your Facebook reach.” Well, if 2022s coming up and their algorithms change or 2023s coming up, or 2024s coming up and their algorithm change, then you can talk about their updated algorithms and each one, same with Google, and you can be like, “Look, here’s what’s working these days. Here’s the type of content pieces that are working. Here’s what’s not. Here’s the overview synopsis. Here’s even a video that gives you an overview.” And sending that to people who are linking to your competition, they’re more likely to link to you because that benefits their reader base and gives them the latest and greatest. Also, I don’t want you to use cold outreach templates. They just don’t work. Use your own voice, understand what works in your templates and adjust to your own personality, your own voice, et cetera. Promoting your own brand can be more powerful than also promoting your own content. So here’s an example of that. You’re probably like, “Neil, what are you talking about? Promoting your own brand versus your content?” Seeing content marketing, everyone’s like, “Oh, you got to promote your content.” Well, a lot of times I did self-like, I did a ‘who is Neil Patel campaign’. There was a ton of people who are popular all over the world on social media and they promoted my name.And just posting your content on social media these days, isn’t enough. You need to tease people and try to gauge their pain points. You need to lead with a teaser piece when you’re trying to post on social media and have that call to action so then that way people want to go to your website. So for example, when I post on social media, I’ll start with the hook, such as, “the way you’re promoting content is all wrong. Do you want to know how to do it the new way? Well, here’s the latest and greatest.” You see how I use the hook that causes people from social to be more likely to go to your website. And by telling people that, or even telling them to check out in-depth pieces on your website from your social channels, that can help a little bit, but it doesn’t work as well as that hook that I just mentioned. And you don’t want to waste time trying to get the wrong brands to promote your content. If there’s an audience mismatch, you’re going to be wasting time. You don’t want to focus only on the big brands, go after smaller brands that are in your space. Even niche people don’t have a big audience. Something’s better than nothing. You want to focus on external content promotion opportunities that make sense, that allow you to build your own community, that allow you to nurture your community with content that only they have access to. For example, I may do a partnership with Entrepreneur, do a webinar, tell people about all the latest and greatest on my site, have a landing page for them, tell them about it, collect their email address so that way I can foster, nurture my own community. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

Categories
Entrepreneurship

Content Marketing & Business Branding: 30-Days Epic Strategy – learn Content Marketing [Video]

link to this coursehttps://click.linksynergy.com/deeplink?id=Gw/ETjJoU9M&mid=39197&murl=https%3A%2F%2Fwww.udemy.com%2Fcourse%2Fcontent-marketing-and-business-branding%2FContent Marketing & Business Branding: 30-Days Epic Strategy – learn Content MarketingBest Content Marketing CourseLearn The Best Branding Design & Content Marketing Strategy, How to Build a Massive Audience & Stand Out From The CrowdHow to choose your Mission Statement and Name and define your unique personality,You will learn the most effective strategies to create great content and the quickest ways to get more leads and customers,Understand the colors meaning in psycology and how to choose the right color schemes that reflect your brand personality,How to build a solid long-term relationship with your audience and positioning you as a thought Leader within your industry,…And much much more!You need to have a Pc or Smartphone with internet connection,You need to have the willingness to put in action what you learn to get results,Finally a go-to guide to master in Content Marketing  that will make your Business Branding thrive!,,Most startups don’t fail because they can’t build a product.,Most startups fail because they can’t get traction.,,When you think of any big company, the brand is probably the first thing to come to mind.,Infact, there are very few successful businesses that don’t have a prominent brand and it’s hard to imagine how a company could get big without investing in its image and creating an identify for itself.,Despite this, many small businesses and internet businesses don’t take the necessary time to create a strong brand and a strong identity that they can use to drive their organization forward.,Why?,Often it comes down a lack of understanding.,Not only do many businesses and entrepreneurs not understand how branding works; many also don’t understand just how important branding is.,,Inside this easy-to-follow Crash Course you will be introduced to the Power of Content Marketing!,Now doubt you’ve heard the phrase ‘content is king.’,Why?,Because no matter what type of business you’re in the content you provide to your consumers will be at the core of your marketing plan because it’s what builds credibility and loyalty.,Businesses aren’t built on first-time visitors.,Companies like the Coke-a-cola don’t make most of their money from people drinking just one soda.,They make money from people who drank a Coke and then decided it was good enough that they either want to purchase again and again and again.,If the business had to get a new customer every time in order to get paid, they’d all have gone under by now.,Yet many people approach their business that way.,Instead of focusing on repeat visitors, they focus on optimizing for search engines so they get more new customers.,At the end of the day, however, the famous and successful blogs like Huffington Post or TechCrunch ultimately still get most of their traffic from repeat visitors.,Yes, search engines love them, but their businesses would be a fraction of what they are today if they didn’t have great content.,For many years, Google and other search engines have worked towards making their search results pull up better and better results. They want people who search on their engines to find the best content possible in relationship to what they’re looking for.,If you build your website around great content while having a decent understanding of basic SEO, your site will grow.,If you put all your attention on SEO and don’t pay much attention to your content, you’ll always be trying to stay one step ahead of the search engines.,Content marketing helps you meet a marketing goal for your organization.,That could be acquisition of potential customers, retention of existing ones, making more people aware of your brand or your products, or really anything else. We’ll go into many of the most popular and effective ways of doing all of these things throughout the rest of this guide.,Creating content gives your audience something to talk about.,When they’re talking about you, they’re teaching each other about your company, passing recommendations and links around in the process.,This awareness of your brand is marketing gold, and the respect and admiration of your audience will absolutely take time to build, as they require earning trust.,Once you’ve proven your knowledge and (even more importantly) your integrity, though, you can become the guiding light that people turn to when everyone else is simply contributing to confusion.,That should be you.,The authority you gain then transfers to your products or services, making customers that much more likely to choose you over the competition.,If you’re creating content that targets potential customers, you’re shortening the distance between those people and your products, making it all the more likely they’ll make a purchase later on.,,I want to give you the most extens

Categories
Entrepreneurship

How to Boost Your SEO Traffic with Sleeper Content (And Stop Promoting Worthless Content) [Video]

You look at all these SEO tools out there, whether it’s Ubersuggest, Ahrefs, Semrush, Moz, and you type in a keyword, like I typed in marketing tools here, and you’ll see a SEO difficulty number which tells you how hard it is to rank for that keyword on Google. Now, this data is pulled through backlinks, but how can you figure out if a keyword is really easy or not to rank without going through all the effort of promoting the content? Today I’m going to break down how you can increase your traffic through sleeper content.RESOURCES & LINKS: ____________________________________________Ubersuggest (Free SEO tool): https://ubersuggest.com/How to Do SEO For A Tiny Site With No Backlinks (video): https://youtu.be/Y772PSqmudoMy Favorite SEO Hack to Increase Website Traffic (video): https://youtu.be/WTWZQ_4_zNk____________________________________________As I mentioned earlier, if you use a SEO tool and you type in any keyword, whether it’s marketing tools or even just something like marketing, you’ll see how difficult it is to rank for a keyword. And some of these keywords are really easy to rank for. Some of them are much harder to rank for. But does that mean that you can’t rank for these keywords if you don’t have a ton of backlinks? No, that’s not the case, and the reason being is Google uses many factors. Links are just one aspect of it. Traffic without putting tones of effort through sleeper content. So let’s head over to the neilpatel.com website. As you can see here, here’s my homepage. Scroll down, a little bit about me. And then now let’s go to the blog where you can find all my content. Now I’m going to show you my content. I want you to see what’s off, okay.Some have little to no comments, like 12 or 8. But why is that? Why are some posts doing extremely well and others aren’t? Well, I’m going to share a little secret with you. The posts that tend to have a lot of comments I promote. I push on social media, like Facebook, Instagram, videos, and my live sessions. I’ll cross-link to them more. I even do email blasts, push notification blasts. I give a ton to promote them so that way people get to know that content, they want to share that content, and hopefully it ranks higher. But you can only send so many email blasts in a day. You can only send so many push notification blasts. You can only promote so many posts on Facebook on your fan page before your audience gets irritated that you’re sharing five pieces of content a day. So let me tell you a little secret on what I do. I create a ton of sleeper content. I’ll cross-link. I’ll promote it more. I’ll try to build links by manually outreaching to sites. I’ll push it on social media. I may even do the email blast. But what I’m doing is I’m creating tones of content and publishing it. But most of my content that I publish like that, this is what I call sleeper content, which if you’re publishing it, you’re not really telling too many people about it, you’re not marketing it, it doesn’t all rank. A lot of these pages that I’m writing content on aren’t ranking in the top 10 results or top 10 pages on Google. But a good portion of them are, and all I’m doing is just publishing content. The moment it gets to page two, I’ll start doing more marketing to try to get it to page one. And really what I’m looking at is not if it hits page two. I’m looking to see if it hits the top of page two or bottom of page one. I’ve been doing this strategy for years. It works really well. And you probably haven’t seen a lot of this content because I don’t push it out in email blasts or social media mentions, but it works really well, and that’s how I’ve grown my traffic to millions of visitors a month. So let me know your thoughts. Curious if you like this strategy. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/kUih7iP-YZY #SEO #ContentMarketing #DigitalMarketing