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Entrepreneurship

Content Marketing VS SEO // Which One Drives More Traffic? [Video]

If you had to pick SEO or content marketing, and you could only pick one, which one would you choose? Today I’m going to break down content marketing versus SEO. Which one drives more traffic?RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________00:00 – Introduction00:23 – The old SEO Vs Content Marketing debate01:16 – The Beginner’s Guide To Content Marketing01:25 – Doing Content Marketing On Different Platforms02:03 – Targeting The Right Keyword and Offering Amazing Content02:31 – Writing Great Headlines And Meta Descriptions For Your Content.02:54 – Optimizing Your Content For Readability 03:09 – Structure Data03:43 – Internal Linking03:58 – User Experience Improvements04:22 – Importance Of Optimizing And Having a Good Content on Your Bottom Line.What do you think? Is it SEO? Is it content marketing? Well, you’re about to find out. A lot of people actually say, “This is a false debate since SEO and content marketing should work together.” And that’s definitely true when it comes to generating traffic on your own website. If SEO’s about optimizing pages on your website, ultimately you’ll be optimizing the pages that at least have some content, whether it’s your title, maybe a description, it doesn’t have to be a blog post. So there is truth to it in which it’s really hard to do SEO if you don’t have content. And a lot of people who watch my channel already know SEO to some degree, but with content marketing, most people don’t. So we could say that content marketing has more potential to generate traffic than SEO if you think about it in more holistically. Beyond just visitors, you could be getting views to your YouTube videos, engagement, followers, even clicks on social media channels, people listening and subscribing to your podcast, viewers in your live event. Now most of my audience is focused pretty heavily on generating traffic to their own websites. So let’s dive in to how content marketing and SEO should work together.The bottom line is your content won’t perform well unless you do SEO as well. Sure, you make it a social boost from it in the short run but if you want long-lasting traffic, you need a focus on SEO and content marketing. And of course, content marketing can drive you traffic without SEO, like YouTube, podcasts, that are all examples of content marketing but if you combine both, you’ll do even better. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/b4-_hjLk_ck#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

The Role of Content Marketing and Branding in 2022 [Video]

A fireside chat with Daniel Francavilla Partner & Strategist at King Street Media and serial entrepreneur as he discusses the role of Content Marketing and Branding in 2022 with the Startup Coach. Join us for this fun and interactive session and bring your questions for Daniel!King Street Media – https://www.kingstmedia.ca/TorontoStarts – https://torontostarts.com/#ContentMarketing #Branding #2022 #DigitalMarketing #TorontoStarts #KingStreetMedia#EcoBranding #ecommerceBrand #Authenticity #BrandingMistakes #Growth2022

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Entrepreneurship

Content Marketing & Business Branding: 30-Days Epic Strategy – learn Content Marketing [Video]

link to this coursehttps://click.linksynergy.com/deeplink?id=Gw/ETjJoU9M&mid=39197&murl=https%3A%2F%2Fwww.udemy.com%2Fcourse%2Fcontent-marketing-and-business-branding%2FContent Marketing & Business Branding: 30-Days Epic Strategy – learn Content MarketingBest Content Marketing CourseLearn The Best Branding Design & Content Marketing Strategy, How to Build a Massive Audience & Stand Out From The CrowdHow to choose your Mission Statement and Name and define your unique personality,You will learn the most effective strategies to create great content and the quickest ways to get more leads and customers,Understand the colors meaning in psycology and how to choose the right color schemes that reflect your brand personality,How to build a solid long-term relationship with your audience and positioning you as a thought Leader within your industry,…And much much more!You need to have a Pc or Smartphone with internet connection,You need to have the willingness to put in action what you learn to get results,Finally a go-to guide to master in Content Marketing  that will make your Business Branding thrive!,,Most startups don’t fail because they can’t build a product.,Most startups fail because they can’t get traction.,,When you think of any big company, the brand is probably the first thing to come to mind.,Infact, there are very few successful businesses that don’t have a prominent brand and it’s hard to imagine how a company could get big without investing in its image and creating an identify for itself.,Despite this, many small businesses and internet businesses don’t take the necessary time to create a strong brand and a strong identity that they can use to drive their organization forward.,Why?,Often it comes down a lack of understanding.,Not only do many businesses and entrepreneurs not understand how branding works; many also don’t understand just how important branding is.,,Inside this easy-to-follow Crash Course you will be introduced to the Power of Content Marketing!,Now doubt you’ve heard the phrase ‘content is king.’,Why?,Because no matter what type of business you’re in the content you provide to your consumers will be at the core of your marketing plan because it’s what builds credibility and loyalty.,Businesses aren’t built on first-time visitors.,Companies like the Coke-a-cola don’t make most of their money from people drinking just one soda.,They make money from people who drank a Coke and then decided it was good enough that they either want to purchase again and again and again.,If the business had to get a new customer every time in order to get paid, they’d all have gone under by now.,Yet many people approach their business that way.,Instead of focusing on repeat visitors, they focus on optimizing for search engines so they get more new customers.,At the end of the day, however, the famous and successful blogs like Huffington Post or TechCrunch ultimately still get most of their traffic from repeat visitors.,Yes, search engines love them, but their businesses would be a fraction of what they are today if they didn’t have great content.,For many years, Google and other search engines have worked towards making their search results pull up better and better results. They want people who search on their engines to find the best content possible in relationship to what they’re looking for.,If you build your website around great content while having a decent understanding of basic SEO, your site will grow.,If you put all your attention on SEO and don’t pay much attention to your content, you’ll always be trying to stay one step ahead of the search engines.,Content marketing helps you meet a marketing goal for your organization.,That could be acquisition of potential customers, retention of existing ones, making more people aware of your brand or your products, or really anything else. We’ll go into many of the most popular and effective ways of doing all of these things throughout the rest of this guide.,Creating content gives your audience something to talk about.,When they’re talking about you, they’re teaching each other about your company, passing recommendations and links around in the process.,This awareness of your brand is marketing gold, and the respect and admiration of your audience will absolutely take time to build, as they require earning trust.,Once you’ve proven your knowledge and (even more importantly) your integrity, though, you can become the guiding light that people turn to when everyone else is simply contributing to confusion.,That should be you.,The authority you gain then transfers to your products or services, making customers that much more likely to choose you over the competition.,If you’re creating content that targets potential customers, you’re shortening the distance between those people and your products, making it all the more likely they’ll make a purchase later on.,,I want to give you the most extens

Categories
Entrepreneurship

EVERYTHING You’ve Been Taught About Content Promotion is WRONG [Video]

You’re promoting your content the wrong way and today we’re going to fix that. Today, I’m going to break down everything that you’ve taught about content marketing promotion is wrong.Question for you: how much time do you spend promoting your content every time you write a blog post? Let me know, is it five minutes? 30 Minutes? One hour? Two hours? 10 hours? Let me know in the comments below, I’m curious.RESOURCES & LINKS: ____________________________________________A New Way To Build Links (And Spend Less Time Finding Opportunities): https://youtu.be/KwCjzeXcWpEHow to Find Lucrative Link-Building Opportunities in Under 60 Seconds: https://youtu.be/MFLXnMh-BHoUbersuggest: https://neilpatel.com/ubersuggest/____________________________________________Look, not every content piece is worth promoting, no matter how much cold outreach you do, if your intent is self-servicing, you’re not going to get any of the free or paid promotions working well for you. I want you to focus on helping other creators’ audiences. You want to focus on their audience’s pain points, their needs, their wants, and you want to solve the problem in a way that no one else did. You want to turn a written piece of content into a data visualization piece. You want to turn a written content piece into a video. You have to figure out how to make it beneficial to the other audience. So for example, if you write more detailed content than your competition and someone’s linking to them, and there are articles on ‘how to get more Facebook to reach in 2021’ and they’re linked to it, they’re like, “Hey, this is how you’re going to improve your Facebook reach.” Well, if 2022s coming up and their algorithms change or 2023s coming up, or 2024s coming up and their algorithm change, then you can talk about their updated algorithms and each one, same with Google, and you can be like, “Look, here’s what’s working these days. Here’s the type of content pieces that are working. Here’s what’s not. Here’s the overview synopsis. Here’s even a video that gives you an overview.” And sending that to people who are linking to your competition, they’re more likely to link to you because that benefits their reader base and gives them the latest and greatest. Also, I don’t want you to use cold outreach templates. They just don’t work. Use your own voice, understand what works in your templates and adjust to your own personality, your own voice, et cetera. Promoting your own brand can be more powerful than also promoting your own content. So here’s an example of that. You’re probably like, “Neil, what are you talking about? Promoting your own brand versus your content?” Seeing content marketing, everyone’s like, “Oh, you got to promote your content.” Well, a lot of times I did self-like, I did a ‘who is Neil Patel campaign’. There was a ton of people who are popular all over the world on social media and they promoted my name.And just posting your content on social media these days, isn’t enough. You need to tease people and try to gauge their pain points. You need to lead with a teaser piece when you’re trying to post on social media and have that call to action so then that way people want to go to your website. So for example, when I post on social media, I’ll start with the hook, such as, “the way you’re promoting content is all wrong. Do you want to know how to do it the new way? Well, here’s the latest and greatest.” You see how I use the hook that causes people from social to be more likely to go to your website. And by telling people that, or even telling them to check out in-depth pieces on your website from your social channels, that can help a little bit, but it doesn’t work as well as that hook that I just mentioned. And you don’t want to waste time trying to get the wrong brands to promote your content. If there’s an audience mismatch, you’re going to be wasting time. You don’t want to focus only on the big brands, go after smaller brands that are in your space. Even niche people don’t have a big audience. Something’s better than nothing. You want to focus on external content promotion opportunities that make sense, that allow you to build your own community, that allow you to nurture your community with content that only they have access to. For example, I may do a partnership with Entrepreneur, do a webinar, tell people about all the latest and greatest on my site, have a landing page for them, tell them about it, collect their email address so that way I can foster, nurture my own community. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/#SEO #NeilPatel #DigitalMarketing

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Entrepreneurship

What Is Lead Nurturing? [Video]

You may have heard of lead generation strategies or methods for faster lead conversion, but what is lead nurturing? Find out how this missing piece fits the marketing puzzle for increasing sales by watching this video!Watch and Enjoy!Marley JaxxKey Moments in this Episode========================00:00 Intro & Summary00:42 What Is Lead Nurturing?01:50 How To Increase Conversion With Lead Nurturing04:05 How To Automate Lead Nurturing05:29 How To Create Content For Lead NurturingWhat To Watch Next:========================How To Create A Lead Nurturing Campaignhttps://youtu.be/MiHORyL0ovYACCESS OUR CONTENT MACHINE + CASHFLOW SYSTEM RESOURCES========================INFINITE CASHFLOW BLUEPRINTThe most proven, guru-hidden, cashflow system built on effortless high ticket customer ascensionhttps://www.infinitecashflowblueprint.com/HOW TO BUILD A PREDICTABLE CASHFLOW SYSTEM THAT EFFORTLESSLY ASCENDS LEADS FROM HELLO TO HIGH TICKEThttps://hellotohighticket.com/BUILD AN EVERGREEN LEAD GENERATION MACHINE – TRAININGhttps://www.60daysofcontent.com/6 MONTHS OF CASHFLOWING CONTENT IN 3 DAYS – TRAINING The exact roadmap that my 6, 7, and 8 figure clients use to maximize their cashflow through online contenthttps://www.vipvideocode.com/cashflow-trainingJAXX SALES FUNNELS Profitable Plug And Play Templates – Explode Your Conversionshttps://www.jaxxfunnels.com/21 DAY INFINITE VIDEO IMPACT CHALLENGEWarning: completion of this challenge may result in predictable, reliable revenue month after month.Monetize your videos by turning them into evergreen lead generation machines:https://www.infiniteimpactchallenge.comABOUT MARLEY JAXX========================Marley Jaxx: CEO of Jaxx Productions, and business acceleration coach. We work with our clients to create an evergreen content machine and predictable cashflow system inside their business. AKA: The most PROVEN, guru-hidden, cashflow system, built on EFFORTLESS high-ticket customer ascension.Our expansive marketing services act as a catalyst for business growth, allowing entrepreneurs who embrace the content machine and cashflow systems to reach 6, 7, 8 figures of revenue.Jaxx Productionshttps://www.marleyjaxx.com/TOOLS I RECOMMEND:========================Customize your graphic designs with Canva:https://canva.7eqqol.net/j9PMZ​ Get your free trial of Active Campaign Email Marketing:https://bit.ly/2YeadA2​Optimize your videos with TubeBuddy:https://www.TubeBuddy.com/MarleyJaxx​Ecamm Live – Live Streaming Broadcast Studiohttps://bit.ly/2QMGqvdRestream – LiveStream to Multiple Platforms!https://bit.ly/3sGJeY3Write copy using Funnel Scripts:https://bit.ly/2SR3vd8​Get your free Funnel Hacker’s Cookbook by Russell Brunson:https://bit.ly/31dWnuz​ClickFunnels 14 Day Free Trial:http://bit.ly/2qOePtB​$10 Off Rev Coupon: http://bit.ly/2LPpW1F========================#LeadNurturing#HighTicketSales#MarketingStrategy

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Entrepreneurship

Content Marketing & Business Branding: 30-Days Epic Strategy – learn Content Marketing [Video]

link to this coursehttps://click.linksynergy.com/deeplink?id=Gw/ETjJoU9M&mid=39197&murl=https%3A%2F%2Fwww.udemy.com%2Fcourse%2Fcontent-marketing-and-business-branding%2FContent Marketing & Business Branding: 30-Days Epic Strategy – learn Content MarketingBest Content Marketing CourseLearn The Best Branding Design & Content Marketing Strategy, How to Build a Massive Audience & Stand Out From The CrowdHow to choose your Mission Statement and Name and define your unique personality,You will learn the most effective strategies to create great content and the quickest ways to get more leads and customers,Understand the colors meaning in psycology and how to choose the right color schemes that reflect your brand personality,How to build a solid long-term relationship with your audience and positioning you as a thought Leader within your industry,…And much much more!You need to have a Pc or Smartphone with internet connection,You need to have the willingness to put in action what you learn to get results,Finally a go-to guide to master in Content Marketing  that will make your Business Branding thrive!,,Most startups don’t fail because they can’t build a product.,Most startups fail because they can’t get traction.,,When you think of any big company, the brand is probably the first thing to come to mind.,Infact, there are very few successful businesses that don’t have a prominent brand and it’s hard to imagine how a company could get big without investing in its image and creating an identify for itself.,Despite this, many small businesses and internet businesses don’t take the necessary time to create a strong brand and a strong identity that they can use to drive their organization forward.,Why?,Often it comes down a lack of understanding.,Not only do many businesses and entrepreneurs not understand how branding works; many also don’t understand just how important branding is.,,Inside this easy-to-follow Crash Course you will be introduced to the Power of Content Marketing!,Now doubt you’ve heard the phrase ‘content is king.’,Why?,Because no matter what type of business you’re in the content you provide to your consumers will be at the core of your marketing plan because it’s what builds credibility and loyalty.,Businesses aren’t built on first-time visitors.,Companies like the Coke-a-cola don’t make most of their money from people drinking just one soda.,They make money from people who drank a Coke and then decided it was good enough that they either want to purchase again and again and again.,If the business had to get a new customer every time in order to get paid, they’d all have gone under by now.,Yet many people approach their business that way.,Instead of focusing on repeat visitors, they focus on optimizing for search engines so they get more new customers.,At the end of the day, however, the famous and successful blogs like Huffington Post or TechCrunch ultimately still get most of their traffic from repeat visitors.,Yes, search engines love them, but their businesses would be a fraction of what they are today if they didn’t have great content.,For many years, Google and other search engines have worked towards making their search results pull up better and better results. They want people who search on their engines to find the best content possible in relationship to what they’re looking for.,If you build your website around great content while having a decent understanding of basic SEO, your site will grow.,If you put all your attention on SEO and don’t pay much attention to your content, you’ll always be trying to stay one step ahead of the search engines.,Content marketing helps you meet a marketing goal for your organization.,That could be acquisition of potential customers, retention of existing ones, making more people aware of your brand or your products, or really anything else. We’ll go into many of the most popular and effective ways of doing all of these things throughout the rest of this guide.,Creating content gives your audience something to talk about.,When they’re talking about you, they’re teaching each other about your company, passing recommendations and links around in the process.,This awareness of your brand is marketing gold, and the respect and admiration of your audience will absolutely take time to build, as they require earning trust.,Once you’ve proven your knowledge and (even more importantly) your integrity, though, you can become the guiding light that people turn to when everyone else is simply contributing to confusion.,That should be you.,The authority you gain then transfers to your products or services, making customers that much more likely to choose you over the competition.,If you’re creating content that targets potential customers, you’re shortening the distance between those people and your products, making it all the more likely they’ll make a purchase later on.,,I want to give you the most extens

Categories
Entrepreneurship

How To Write Better Instagram Content To Get Engagement [Video]

How do you build a larger, more engaged audience? Maybe you post regularly, but you’re not getting the kind of interaction you want? In this short video, Chris shares the simple method that he uses to create better, more engaging social media posts that keep the conversation going. This clip was pulled from a Clubhouse conversation. Follow Chris on Clubhouse @thechrisdoWant a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:https://thefutur.com/shop===👉Subscribe: https://goo.gl/F2AEbk👉See our Academy Channel: https://goo.gl/vB9zoP🎙 Futur Podcast: https://thefutur.com/podcast/✍️ Futur Blog: https://thefutur.com/blog/—Love the content? Become a sustaining member for $5/mo today.https://goo.gl/nwekfLBOOKLIST – Essential Reading for Creative Professionals: https://bit.ly/biz-booklistEssential Design Books: https://bit.ly/futur-design-booksKits & Proposals:https://goo.gl/mSjuWQVisit our website: https://www.thefutur.comFREE resources: https://goo.gl/Qh6gHr—We love getting your letters. Send it here:The Futurc/o Chris Do1702 Olympic Blvd.Santa Monica, CA 90404USA—AFFILIATE LINKS*🙏 Support The Futur by purchasing through our affiliate links:Amazon: http://bit.ly/thefuturishereWebflow: http://bit.ly/2EbET9lRetro Supply Co.: http://bit.ly/2GW8gzRCreative Market: https://goo.gl/g4jlTEDesign Cuts: http://bit.ly/2GSsAR3✍️ Sharpen your skills by taking a course, using our affiliate links:Skillshare: https://goo.gl/YCo2uTSchool of Motion: http://bit.ly/futur-somBring Your Own Laptop Tutorials: https://byol.me/thefuturSkillshare: https://skl.sh/34z8qVj🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:Epidemic Sound: http://share.epidemicsound.com/thefuturMusicbed: http://bit.ly/futurmbArtlist: http://bit.ly/2uWdna7*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.—Host: Chris DoProducer: Mark ContrerasCinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona GarciaSocial Team: Elle Money, Alex BurluiFutur Theme Music: Adam Sanborne http://www.adamsanborne.comTypefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

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Entrepreneurship

How To Create Attention-Grabbing Digital Marketing Graphics [Video]

One way to capture the attention of your followers is through great digital marketing graphics. That’s why in this video, we’re giving you 7 graphic design tips for optimizing your marketing graphics. Watch now to learn tricks for doing graphic design for business!Subscribe: https://bit.ly/36gszTLMarketing graphics, specifically digital marketing graphics, have one goal.And that is to catch the attention of potential customers, which is an average of 5-6 seconds.In those 5-6 seconds you have to reel your audience in long enough that they want to seek out your product.What’s great about digital marketing is that you have a wider variety of media features at your disposal.So in today’s video, we’re going to talk about how to optimize your digital marketing graphics so you can catch the attention of your clients.Video Outline Intro (0:00)Keep Your Message Clear & Visible (0:34)Use Great Typography (1:02)Incorporate Your Branding (1:17)Use Color Psychology (1:38)Incorporate High Quality Images (2:01)Use Moving Graphics (2:33)Use Music (2:52)Videos Mentioned: ➡ High Quality Product Shots: https://www.youtube.com/watch?v=hPX1epneTBY&list=PL-DAplYj3NS-HCcqQrCl-5p-huZGSyUJD&index=2// LYFE Marketing ➡ Check out our blog: https://bit.ly/2TyzJyx➡ Learn more about our graphic design services: https://www.lyfemarketing.com/digital-marketing-services/graphic-design-services/➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website: http://lyfemarketing.com/contact-us