![The Employee First Generation (with Edward Sullivan) [Video]](https://video.getpvd.com/wp-content/uploads/2022/08/mp_142540_0_0jpg.jpg)
Welcome to Strategy Skills episode 255, an episode with the CEO and managing partner at Velocity Group, Edward Sullivan. Get Edward’s book here: https://amzn.to/3T1cqHEIn this episode, Edward discussed the best practices that leaders and companies do to address mental health issues and the real cause of the great resignation. He spoke about the gravity of work-life balance, care, and understanding as part of an employee retention strategy. For decades, we have avoided discussing the topic of mental health around the workplace. It was considered a weakness and could greatly derail one’s career. We operated under the assumption of manifesting the “executive presence,” which covertly added up to pressure and stress on the employees. As companies have responded to the challenges brought by Covid in recent years, they are learning to consider mental health as a common issue in the workplace and taking employees’ well-being in a serious manner. The great resignation caused a stir in how companies view and treat their employees. As Edward mentioned in this episode, “employees are not leaving in the great resignation because of company benefits, they are fleeing from toxic work cultures.”Edward Sullivan holds an MBA from the Wharton School and an MPA from the Harvard Kennedy School. His 25-year career as an executive coach and political consultant has taken him around the globe coaching and advising start-up founders, Fortune 500 executives, and heads of state of foreign nations. His work has been featured in the New York Times, The Washington Post, Forbes, Fast Company, USA Today, and Nasdaq, among others.Get Edward’s book here:Leading with Heart: 5 Conversations That Unlock Creativity, Purpose, and Results, Edward Sullivan and John Baird: https://amzn.to/3T1cqHEEnjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promoBECOME A PREMIUM MEMBER TO ACCESS MATERIALS ON STRATEGYTV.COM AND GET ON A PATH TO BECOME AN FC INSIDER (STRATEGYTRAINING.COM)https://www.firmsconsulting.com/product/premium/// FC BOOKSSucceeding as a Management Consultant: https://amzn.to/3a3atTnTurquoise Eyes: https://amzn.to/3bzVa6gTurquoise Eyes Audio: https://www.audible.com/pd/B08T6JX14B/?source_code=AUDFPWS0223189MWT-BK-ACX0-232423&ref=acx_bty_BK_ACX0_232423_rh_usMarketing Saves the World: https://amzn.to/2xcJqYAThe Strategy Journal: https://amzn.to/2QGft9dMavis: https://amzn.to/3iUkSWDStrategy Insights: https://amzn.to/3pGcflhThe Private Equity Strategy Quick Guide: https://amzn.to/2ZTQi7LThe Operations Management Journal: https://amzn.to/32nMtc7The Investment Journal – https://amzn.to/3u3g8mzThe Corporate Wellness Strategy Quick Guide – https://amzn.to/3jh8RgZThe Digital & Information Technology Strategy Quick Guide: https://amzn.to/2UOlB4vThe Leadership Journal: https://amzn.to/3AQ3NXhThe Strategy Scenario Planning Workshop Flip Chart: https://amzn.to/37SxYjdDigital & Information Technology Strategy Journal: https://amzn.to/3jmDmluIf you loved and end up supporting the books with a review on Goodreads and Google Play make sure you reach out to team@firmsconsulting.com since we do have special initiatives for our most supportive and loyal readers.LOVE THIS VIDEO and CHANNEL? HERE ARE NEXT STEPS!1) SUBSCRIBE to our channel!2) SHARE THIS VIDEO WITH A FRIEND3) SIGN UP FOR YOUR FREE TRAINING on Firmsconsulting.com/promo4) LET’S CONNECT!Facebook: https://www.facebook.com/Firmsconsulting/Facebook groups: https://www.facebook.com/groups/strategyskills/ and https://www.facebook.com/groups/firmsconsulting/Instagram (company): @firmsconsultingInstagram (Kris’s personal): @kris.safarovaTwitter: @firmsconsultingKris’s bio (FIRMSconsulting CEO): https://www.firmsconsulting.com/kris/Our e-mail: team@firmsconsulting.com// G E A R & OTHER AMAZON PRODUCTS WE LOVEAll our Amazon FAVORITES: https://www.amazon.com/shop/firmsconsconsultingWe use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).
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![Verse.io & Creating Their Company’s “Why” – David Tal & Avi Tal [Video]](https://video.getpvd.com/wp-content/uploads/2022/08/mp_141265_0_0jpg.jpg)
David & Avi Tal explain how their company evolved from the real estate world with Agentology into being a lead conversion powerhouse across all industries with Verse. As the company has grown, the challenges have become greater – but this comes with greater rewards. From The Alchemy of Business Show # 28 with David & Avi TalListen on Apple Podcasts: https://podcasts.apple.com/…/the-alchemy…/id1608988660Watch on YouTube: https://www.youtube.com/channel/UC9kuA-VgXccMaAIlYF-PXZwListen on Spotify: https://open.spotify.com/show/3gx4RqUQpQlSVWhw73HZH8The Alchemy Advisors: thealchemyadvisors.com
![Advice for Executive Coaches with Mary Beth O’Neill and MBS [Video]](https://video.getpvd.com/wp-content/uploads/2022/08/mp_140299_0_0jpg.jpg)
If you don’t have time for the full interview, here’s a great excerpt! Mary Beth O’Neill is an executive coach who has written one of the most powerful books on coaching, Executive Coaching with Backbone and Heart. You’re only born with one of them, but she teaches you how to develop both in order to become the best leader you can be.For more personal development, coaching, and learning content, follow Michael Bungay Stanier (MBS) on:Website 👉 https://www.mbs.works/Instagram 👉 https://www.instagram.com/mbs_works/Twitter 👉 https://twitter.com/mbs_worksYoutube 👉https://www.youtube.com/channel/UCdFUOWjr4uI6T45zN1uJZ3QLinkedin 👉 https://www.linkedin.com/in/michaelbungaystanier/Facebook 👉https://www.facebook.com/pages/category/Writer/mbs_works-113849977032317/#leadership #forceforchange #leadership #coaching #executive #backbone #heart
![Why we Acquired Answer the Public [Video]](https://video.getpvd.com/wp-content/uploads/2022/08/mp_138497_0_0jpg.jpg)
Why we acquired Answer The Public. I own an ad agency called NP Digital. We’re one of the fastest growing companies, according to Inc Magazine, at the 21st spot. And we have over 700 employees globally. But in the grand scheme of things, we’re a really, really, really really tiny company, if you compare us to Apple or Google, or even companies like ExxonMobil. We really are tiny. And a lot of those companies grow through a simple channel. Can you guess what it is? It’s acquisitions. RESOURCES & LINKS: ____________________________________________Answer The Public: https://answerthepublic.com/Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________See, Google bought Nest for home thermostats, Google bought Waymo for their self-driving car division. Apple Beats by Dre, Facebook acquired Instagram, and the list goes on and on. In essence, large corporations buy companies, as it allows them to expand faster. Now with Answer The Public, it has roughly 60% of the traffic as Ubersuggest, but it generates less than 10% of the revenue, as Ubersuggest. So right there, well we can fix that, and we should be able to 4 to 5x that number easy. Now, of course we won’t ruin the user experience, and we won’t reduce the amount of free stuff that we offer. Actually, we’re going to give you more stuff, in Answer The Public for free. In other words, you’re going to get more for free. You don’t have to pay for it and you’ll get more features. And by doing that, the product will become better and more popular over time. In addition to revenue, Ubersuggest drives roughly 30% of the customers, for my ad agency. Answer The Public never tried selling to their leads. That is additional revenue stream there too. And Answer The Public, had zero people working on the product. When you’re going from zero people to adding people, it’s not hard to make something better. In other words, we acquire the company, because we can make the product better, and give users more for free so they’re happier. And collect more revenue through other offers, like offering people, like consulting, if they raise their hand and want it. Of course we won’t bombard them, we’re not going to show popups with that stuff. It’s more so, you keep the product as is, add more free features, and by doing that, it makes it more popular, and more people will end up paying for a premium version, and we may also generate some consulting revenue, from it as well. Now, the point I’m breaking this all down in a video, because I don’t have to share this, I can just talk about how we’re giving away more stuff, for free, on Answer The Public, is because I want this to be educational. I want you to consider acquiring other companies, in your business, to grow. You don’t have to just grow through marketing. Yes, even though my ad agency does marketing, and it can hurt me to say that, it’s true. There’s other creative ways that you can grow, such as acquiring companies, and you should look at those channels as well. Now, if you enjoyed this video, please like it, share it. If you want my ad agency to help you with your marketing, check out NP Digital. I hope you have a wonderful day. And if you have any questions, on companies you’re looking to acquire, and you just want someone to answer it or check it out, leave a comment below, I’m always here to help. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/DhBeyS-C8VQ#GrowthMarketing #NeilPatel #Acquisitions #BrandBuilding
![#40 | Starting A Business In A Recession | The Business Therapy Podcast [Video]](https://video.getpvd.com/wp-content/uploads/2022/07/mp_135670_0_0jpg.jpg)
Starting a business in recession. It sounds tough – and it is. But, there are ways to get it off the ground and make it successful so you can walk out the other side with a solid operation. This week for our 40th episode, we’ve got Nick King on the show asking for advice on how to keep his successful luxury wine investment business, Vint, recession proof and recession capable.Let’s talk about it.#mindfulness #business #entrepreneurship #wine ———————————————————————————————————————–Follow Us:🎥TikTok: @businesstherapy📸 Instagram: @businesstherapypod🚨 Sign up to our newsletter and receive weekly updates and more in depth info on how to run your business more efficiently at https://www.truvle.com🎤 Need some Business Therapy on the go? Take Sam and Jon with you wherever you might need them:Spotify: https://open.spotify.com/show/1kItLmQIElp7ebggmqUc3J?si=81dd43fdc5764b72Apple Podcasts: https://podcasts.apple.com/ca/podcast/business-therapy-a-podcast-by-truvle/id1589859615
![Advice To A New CEO – Patty Beach, Executive Coach; LeadershipSmarts | Riderflex [Video]](https://video.getpvd.com/wp-content/uploads/2022/07/mp_134904_0_0jpg.jpg)
Advice To A New CEO – Patty Beach, Executive Coach & Leadership Development; LeadershipSmarts | Riderflex – Recruiting & SourcingPatty is an inclusive leadership evangelist who combines leadership best practices and adult learning principles to make the hard work of inclusive leadership easy to master. She founded LeadershipSmarts to further a more conscious form of leadership that balances business acumen with socio-emotional intelligence, what Patty calls Versatile Leadership. Patty is an ICF Master Certified Coach and holds two master’s degrees, one in Organizational Development from Pepperdine and a second in Geology from the University of Tulsa. She is also author of the book: The Art Of AlignmentThe Art of Alignment: A Practical Guide to Inclusive Leadership – https://amzn.to/3AYsLX3LeadershipSmarts – https://www.leadershipsmarts.com/Watch the Full Interview: https://youtu.be/1KHGWEqZzjcOn the Riderflex podcast, CEO Steve Urban interviews some of the most successful entrepreneurs, CEO’s, and business leaders. Hear them tell the “REAL” stories of what it’s like to start and lead businesses. Riderflex is a national, Colorado based, premier headhunter, RPO and employment agency; recruiting and searching the top talent for staffing your teams.Top Executive Recruiting Firm – https://riderflex.com/Podcast sponsor: Marketing 360 is the #1 platform for small business and it’s everything you need to grow your business. marketing360.com/riderflex#PattyBeach #LeadershipSmarts #executivecoaching
![Patty Beach, Executive Coach & Leadership Development; LeadershipSmarts | Riderflex [Video]](https://video.getpvd.com/wp-content/uploads/2022/07/mp_134764_0_0jpg.jpg)
Advice To A New CEO – Patty Beach, Executive Coach & Leadership Development; LeadershipSmarts | Riderflex – Recruiting & SourcingPatty is an inclusive leadership evangelist who combines leadership best practices and adult learning principles to make the hard work of inclusive leadership easy to master. She founded LeadershipSmarts to further a more conscious form of leadership that balances business acumen with socio-emotional intelligence, what Patty calls Versatile Leadership. Patty is an ICF Master Certified Coach and holds two master’s degrees, one in Organizational Development from Pepperdine and a second in Geology from the University of Tulsa. She is also author of the book: The Art Of AlignmentThe Art of Alignment: A Practical Guide to Inclusive Leadership – https://amzn.to/3AYsLX3LeadershipSmarts – https://www.leadershipsmarts.com/Watch the Full Interview: https://youtu.be/1KHGWEqZzjcOn the Riderflex podcast, CEO Steve Urban interviews some of the most successful entrepreneurs, CEO’s, and business leaders. Hear them tell the “REAL” stories of what it’s like to start and lead businesses. Riderflex is a national, Colorado based, premier headhunter, RPO and employment agency; recruiting and searching the top talent for staffing your teams.Top Executive Recruiting Firm – https://riderflex.com/Podcast sponsor: Marketing 360 is the #1 platform for small business and it’s everything you need to grow your business. marketing360.com/riderflex#PattyBeach #LeadershipSmarts #executivecoaching
![The Benefits of Using HubSpot for Marketing Automation [Video]](https://video.getpvd.com/wp-content/uploads/2022/07/mp_130792_0_0jpg.jpg)
Patty Davis explains the benefits of using HubSpot as your marketing automation platform.Check out our website: www.rivergatemarketing.comFollow our socials:LinkedIn: https://www.linkedin.com/company/rivergate-marketingTwitter: https://mobile.twitter.com/rivergatemktgFacebook: https://www.facebook.com/RivergateMarketing/About Rivergate MarketingFounded in 2009, Rivergate Marketing is a full-service digital marketing agency serving small- to mid-size B2B companies trying to reach technical and engineering buyers. We are passionate about building strategic, data-driven marketing and PR programs to help our clients compete and be found in a crowded digital space against much larger companies with seemingly endless marketing dollars. We are a trusted partner to control system integration companies, industrial automation and robotic suppliers and Original Equipment Manufacturers (OEMs). We have a consistent track record of success in gaining industry recognition for clients, driving website traffic, increasing sales opportunities, and strengthening brand awareness. Whether you’re new to marketing or have a robust digital footprint, we work with clients to develop a customized strategy to meet individual needs and goals. Our team has developed a high level of expertise in the industries we serve and we have grown a strong network of key industry influencers and media contacts. This has proven valuable to our clients in driving high visibility for news announcements, website overhauls, social media campaigns and ongoing maintenance of marketing and PR efforts.#digitalmarketing #marketingautomation #marketing #hubspot #emailmarketing
![How to Restore a Connection (with Steven Van Cohen) #Shorts [Video]](https://video.getpvd.com/wp-content/uploads/2022/06/mp_128839_0_0jpg.jpg)
Here is a #shorts video with a global leadership consultant, author, and executive coach, Steven Van Cohen.Watch the full video: https://www.youtube.com/watch?v=3G-olPVANoEEnjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promoBECOME A PREMIUM MEMBER TO ACCESS MATERIALS ON STRATEGYTV.COM AND GET ON A PATH TO BECOME AN FC INSIDER (STRATEGYTRAINING.COM)https://www.firmsconsulting.com/product/premium/// FC BOOKSSucceeding as a Management Consultant: https://amzn.to/3a3atTnTurquoise Eyes: https://amzn.to/3bzVa6gTurquoise Eyes Audio: https://www.audible.com/pd/B08T6JX14B/?source_code=AUDFPWS0223189MWT-BK-ACX0-232423&ref=acx_bty_BK_ACX0_232423_rh_usMarketing Saves the World: https://amzn.to/2xcJqYAThe Strategy Journal: https://amzn.to/2QGft9dMavis: https://amzn.to/3iUkSWDStrategy Insights: https://amzn.to/3pGcflhThe Private Equity Strategy Quick Guide: https://amzn.to/2ZTQi7LThe Operations Management Journal: https://amzn.to/32nMtc7The Investment Journal – https://amzn.to/3u3g8mzThe Corporate Wellness Strategy Quick Guide – https://amzn.to/3jh8RgZThe Digital & Information Technology Strategy Quick Guide: https://amzn.to/2UOlB4vThe Leadership Journal: https://amzn.to/3AQ3NXhThe Strategy Scenario Planning Workshop Flip Chart: https://amzn.to/37SxYjdDigital & Information Technology Strategy Journal: https://amzn.to/3jmDmluIf you loved and end up supporting the books with a review on Goodreads and Google Play make sure you reach out to team@firmsconsulting.com since we do have special initiatives for our most supportive and loyal readers.LOVE THIS VIDEO and CHANNEL? HERE ARE NEXT STEPS!1) SUBSCRIBE to our channel!2) SHARE THIS VIDEO WITH A FRIEND3) SIGN UP FOR YOUR FREE TRAINING on Firmsconsulting.com/promo4) LET’S CONNECT!Facebook: https://www.facebook.com/Firmsconsulting/Facebook groups: https://www.facebook.com/groups/strategyskills/ and https://www.facebook.com/groups/firmsconsulting/Instagram (company): @firmsconsultingInstagram (Kris’s personal): @kris.safarovaTwitter: @firmsconsultingKris’s bio (FIRMSconsulting CEO): https://www.firmsconsulting.com/kris/Our e-mail: team@firmsconsulting.com// G E A R & OTHER AMAZON PRODUCTS WE LOVEAll our Amazon FAVORITES: https://www.amazon.com/shop/firmsconsconsultingWe use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).
![Key Resources For Entrepreneurs Starting A Business | Riderflex [Video]](https://video.getpvd.com/wp-content/uploads/2022/06/mp_127976_0_0jpg.jpg)
Key Resources For Entrepreneurs Starting A Business | Riderflex – Recruiting & SourcingStarting and growing a business can be one of the best experiences ever.It can also be one of the scariest experiences if you don’t have the right team in place. Some of the most important people on your team don’t have to be full time employees, but fractional functions that can guide you in the most important aspects of business. 1. Tax Accountant 2. Bookkeeper 3. Attorney 4. Insurance Agent https://youtu.be/8qO6h1Nph4MCEO, Steve Urban, highlights the 4 most important partners you need to have when starting your business. Riderflex is a national, Colorado based, premier headhunter, RPO and employment agency; recruiting and searching the top talent for staffing your teams.Top Executive Recruiting Firm – https://riderflex.com/#taxaccountant #bookkeeper #attorney #insuranceagent #business #podcast #careeradvice #ColoradoRecruitingFirm #TopExecutiveRecruitingFirm #staffingagency #employmentagency #headhunter #recruitingfirm #staffing #staffingfirm #Denver #Colorado #National #Riderflex
![Video Interview for Branding with Friends Elizabeth Ruffin with Annie Franceschi [Video]](https://video.getpvd.com/wp-content/uploads/2022/05/mp_120012_0_0jpg.jpg)
In this episode of “Branding with Friends,” branding expert and former Disney storyteller, Annie Franceschi of Greatest Story Creative™ interviews Beth Ruffin, CEO of The Everyday Inclusionist.Watch now to learn Beth’s top 3 inclusivity tips for service businesses.(Episode 29)———To learn more about inclusive decision making or seek Beth help with your service business:• Connect with Beth on Instagram: https://www.instagram.com/thebethruffin/• Connect with Beth’s Twitter: https://twitter.com/TheBethRuffin• Connect with Beth’s LinkedIn: https://www.linkedin.com/in/elizabeth-ruffin-mba/• Contact Beth Here: https://bethruffin.com/contact/• Access the Implicit Bias Harvard Resource mentioned here: https://implicit.harvard.edu/implicit/takeatest.html———To discover more tips on branding from Annie Franceschi and watch new episodes of “Branding with Friends:”• Subscribe to our YouTube Channel • Find past episodes at BrandingwithFriends.com• Connect with Annie and her small business branding agency for consultations, resources, and more at greateststorycreative.com• Follow Annie & Greatest Story online:— Facebook – facebook.com/greateststorycreative— LinkedIn – linkedin.com/in/anniefranceschi— Instagram – @annie.franceschi
![Mastering Branding & Marketing with Eric Berman: The Alchemy of Business Show – EP 17 [Video]](https://video.getpvd.com/wp-content/uploads/2022/05/mp_118410_0_0jpg.jpg)
Branding is as important as the business itself – without it, you might as well close your business as you won’t get customers. Branding is not just about getting your target market to select you over the competition. It’s also about getting your prospects to see you as the sole provider of a solution to their problem or need. In its essence, branding is about being a problem-solver.Eric Berman, co-founder of Brandetize is an expert on branding. He shares his valuable knowledge in marketing and building a brand that will represent the values your business stands for. In this episode of The Alchemy of Business. He and our host, Steve Rodgers talk about their experiences and shared tips on how to deal with the challenges in the world of marketing. Listen or watch this week’s episode and gain more knowledge in marketing, life, and business.TIMESTAMPS:[5:34] The upside of Covid-19[11:49] Picking yourself up[23:41] Business is like marriage[33:29] Adaptability in business is what makes it successful[44:55] Why culture is vital in any business[53:22] We are all connectedFrom The Alchemy of Business ShowListen on Apple Podcasts: https://podcasts.apple.com/…/the-alchemy…/id1608988660Watch on YouTube: https://www.youtube.com/channel/UC9kuA-VgXccMaAIlYF-PXZwListen on Spotify: https://open.spotify.com/show/3gx4RqUQpQlSVWhw73HZH8The Alchemy Advisors: thealchemyadvisors.comGUEST BIO:Eric Berman is the founder and CEO of Brandetize, a full-service, performance-based digital marketing agency in San Diego, CA. He was one of the co-founders of CollegeClub.com, the largest and most visited college site on the internet in 2000. At CollegeClub.com he raised $75 million, oversaw several acquisitions, and helped manage employee growth from 3 to 400.In 2001, Eric built the online business for world-renowned speaker, author, and thought-leader, Brian Tracy. After a lot of success in a short amount of time, other brands started reaching out to have Eric help their businesses grow in the same way. This is when Eric decided to form Brandetize with his partners.Eric has now been growing businesses for over 25 years and has a passion for helping others scale their companies and grow the bottom line through high-value digital marketing.