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Last week I was asked: “What is branding? What’s the difference between branding and marketing?” 👀Great question. Branding is weird and can be confusing – even to branding experts! It’s one of the most common questions I encounter, and basic brand strategy is not widely taught in college or considered in standard marketing guides. In this edition of Branding Tips Tuesday, I break down the difference between marketing and branding in simple, memorable terms. Just remember: branding is not just a company’s logo!