In this video I explain:1- What is meant by a Brand?2- What is the process of Branding?3- What is hierarchy of brands?4- Keller’s Brand Equity Model (also known as the Customer-Based Brand Equity (CBBE) Model)5- Steps in Brand Building.
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@Al Golzari Ingredient branding is a cool part of marketing. NOT to be confused with co-branding, which I’ll tackle in a separate video. Ingredient branding is when a product has an important component that customers seek, and hence why it’s branded. It’s also nuanced advertising, but not an advertising topic; it’s a branding topic that intersects with advertising. Check out this quick video with a few examples!