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Entrepreneurship

Are You Delusional About Your Business? – The Truth About Success and Marketing [Video]

Many of the world’s most successful business leaders have been described as “delusional.” Steve Jobs, for example, was known for his insistence that Apple would one day become the most valuable company in the world. While this may have seemed like an impossible dream at the time, Jobs’ passion and vision eventually made it a reality. In recent years, another business leader who has been described as delusional is Elon Musk. When Musk founded Tesla, many experts said that electric cars would never be able to compete with traditional gasoline-powered vehicles. Yet today, Tesla is one of the most successful automakers in the world. SoTellUs is another great example of a business that was born from a “delusion.” Launched in 2008, SoTellUs was created with the goal of helping businesses connect with their customers through online reviews. Today, the company is a leading provider of customer feedback solutions. While some may view delusions as a negative trait, there’s no doubt that they can also be a powerful force for good. Passionate and visionaries leaders like Steve Jobs, Elon Musk, and SoTellUs founder’s Trevor and Troy Howard are proof that sometimes, it pays to think outside the box.Learn how to grow your business with reviews:https://www.sotellus.comIf you like this video please share:https://youtu.be/XhOfmBwa3qESubscribe to our podcast and learn how to market your business:https://www.linktr.ee/sotellusCheck out our client reviews:https://sotellus.com/reviews/SoTellUs/If you like this video, you will probably find these ones valuable as well:https://youtu.be/YFoWkeHhSIQhttps://youtu.be/X5isHUSPVvAhttps://youtu.be/p-AaryWroWEhttps://youtu.be/WEbX5LKT6vY#loyalty#customers#businessmarketing#marketingtips#marketingstrategies#internetmarketingSoTellUs Time is a business marketing show providing marketing basics for business owners and entrepreneurs wanting to learn how to grow a business from the basics all the way to the advanced. Together the hosts of SoTellUs Time have over 40 years of marketing experience from a bootstrap business to $100,000,000 companies. They have started several successful 7-figure companies and advised thousands of companies in 27 countries generating hundreds of millions in revenue.Learnhow to grow a business, business basics, social media, business marketing, marketing, how to grow your business, branding, business branding, how to grow my business, what is digital marketing, marketing tips, bootstrapping my business, how to market my business, content marketing, how to start a business, marketing 101, small business marketing, business marketing, home-based business, marketing strategies, marketing strategy social media marketing 101 social media marketing basics

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Entrepreneurship

How To Start A Business l Business Ideas l Business Advice l Podcasts To Listen To [Video]

Da Boss Experience Podcast is hosted by Michele Davis (Business Coach, Business Strategist, and Entrepreneur). If your goal is to learn how to start a business or get small business ideas, you’ll quickly learn Da Boss Experience Podcast is one of the Business Podcasts To Listen To. Tune in for entrepreneur motivation, learn a new business idea, tips on starting a business, self development strategies, entrepreneurship advice, and other startup related topics. Michele and her Da Boss Experience guests are entrepreneurs that have either established a business online or brick and mortar. They share realistic business tips and business advice for small business entrepreneurs of every age and every stage of the business start-up process. Did You Get Value From One Of My Episodes, Support the Podcast https://buymeacoffee.com/micheledavisnyc❗ Business Resources ❗ Start Your Business With My BOSS Business Launch Planner(business idea discovery, business planning, marketing, and systems all in one planner)bossbusinessplanner.comShop Inspirational Merch (t-shirts, journals, workbooks, eBooks)https://www.dabossexperience.comWork With Me – To Learn How To Start Your Online Business (Group Coaching and Accelerated Options Available)https://micheledavisnyc.com/work-with-meDevelop A Mindset for Business With My 90-Day Affirmation Planner bossladyaffirmations.comDon’t Just Get Legal Forms, Get Legal Advice From An Attorney – Low-Cost Legal Servicephenomenalboss.comBuild Your Brand With A Website and Domainhttps://bit.ly/DaDigitalDivaGet Funding To Stay Afloat, Grow, or ExpandBusiness Fundinghttps://bit.ly/businesscapital-breeze▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬❓ WHAT’S NEXT ❓🔔 Make sure to subscribe to this channel and hit the notification bell so you know when new videos are available. 🔔💻 If you’re serious about starting a business, consider applying to join CEO Blueprint Academy (my high-touch intensive business mentorship program). 90-Day Group Coaching and intensive accelerated options available. Apply at: https://micheledavisnyc.com/ceo-blueprint-academy 💻▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬🏆 My Mission 🏆Help 1,000 people create a secondary income by starting a business using the knowledge, skills, and expertise they already have. 🚀▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT WITH ME 📱Instagram https://www.instagram.com/micheledavisnyc​​Facebook https://facebook.com/micheledavisnycWebsite https://micheledavisnyc.com​▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬👇 About Me 👇Help 1,000 people create a secondary income by starting a business using the knowledge, skills, and expertise they already have. 🚀▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT WITH ME 📱Instagram https://www.instagram.com/micheledavisnyc​​Facebook https://facebook.com/micheledavisnycWebsite https://micheledavisnyc.com​▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬👇 About Me 👇My mission is to help 1,000 women leave a job they hate to transform their knowledge and expertise into a profitable, scalable business they love. My specialty is helping busy small business entrepreneurs earn more revenue using online programs and services.Before she ventured into entrepreneurship, Michele was on a slightly different career path in the nonprofit industry. Then one day in 2016, she realized she was burned out and no longer passionate about her job. She found herself working 50+ hours a week at the expense of her family. So she decided to walk away from her career to dedicate her energy to start her own business. It is Michele’s core belief that we all need to follow a path that makes us abundant and happy in what we do. That is why she created a platform through her podcast, coaching services, books, and digital products to help other professionals start a new online business or grow an existing business leveraging online programs and services. Work With Me to discuss your business goals in more detail. 🔔Subscribe! 🔔Subscribe for how to start an online business, small business ideas, and how to grow your business with scalable systems!Subscribe https://www.youtube.com/channel/UCrfaEpAR_AiHOX2gb37h39w?sub_confirmation=1Contact contactus@marketinggemsolutions.comThe information on this YouTube Channel and the resources available are for educational and informational purposes only.​ Also, this description includes affiliate links in which I receive a commission if you buy.

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Entrepreneurship

7 Secrets to Branding Your Small Business – What Every Small Business Needs to Succeed [Video]

GoDaddy’s YouTube Channel: https://www.youtube.com/c/godaddyMany of the foundations of branding have remained unchanged for decades. But certain critical aspects of branding for small businesses are unique and have changed dramatically in the last few years. In this video I discuss the 7 core foundational elements that any small business must create in order to build a successful business and a memorable brand that differentiates itself in the competitive landscape.Special thanks to GoDaddy for sponsoring this video.SUPPORT MY WORK ON YOUTUBE!https://www.philipvandusen.com/supportWEBSITE:https://www.philipvandusen.comBRAND•MUSE NEWSLETTER:https://www.philipvandusen.com/museBRAND DESIGN MASTERS Facebook Grouphttps://www.facebook.com/groups/branddesignmastersBRAND DESIGN MASTERS Podcast https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingVERHAAL BRAND DESIGN on Facebook:https://www.facebook.com/Verhaal-Brand-Design-115957185470571/TWITTER:https://twitter.com/philipvandusenINSTAGRAM:https://www.instagram.com/philipvandusen/LINKEDIN:https://www.linkedin.com/in/philipvandusen/YOUTUBE:http://www.youtube.com/c/philipvandusenPINTEREST:https://www.pinterest.com/philipvandusen/BEST ADOBE CC TRAINING VIDEO COURSESBring Your Own Laptop with Daniel Scotthttps://byol.me/philipGET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS:https://www.tubebuddy.com/philipvandusen____________________________________________________This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

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Entrepreneurship

3 THINGS BEFORE YOU EVER THINK OF STARTING A BUSINESS || Business Mind [Video]

That business idea you’ve had for a while now, Stop Procrastinating it! Watch this video and learn what to do to ensure the success of your business. Script and Voice by: Bodas DjoumessiReference: Dead Aid by Dambisa Moyo⚠⚠⚠Checkout to Our NEWEST Channel Platform For Backup Safety: https://bit.ly/3Ag02dN🚨 Keys of the Kingdom Series Playlist: https://www.youtube.com/watch?v=HDEhel9cMW4&list=PLomCRHEQkOPVI7peM5fCR6pE50ZwCvLT3📖GRAB OUR BOOK ON FINDING YOUR UNIQUENESS || TO BE or TO DO Book: https://amzn.to/34n0YP5❤ Support Us on *Patreon* : https://www.patreon.com/wisdomfordominion❤ Support Us Through *PayPal* : PayPal.me/wisdomfordominion❤ Please Kindly *SUBSCRIBE and LIKE*🎙FREE AUDIOBOOK ON FINDING YOUR UNIQUENESS || TO BE or TO DO Book: https://youtu.be/wIVdItgW8jc👕🎊Exclusive Merch Store: https://dominate-0.creator-spring.com/▶ How To Discover Your Purpose FREE Video Course: http://bit.ly/2VJ8luFStart Your FREE TRIAL Of The Software We Used Here: http://bit.ly/2sXTSRoWATCH…………ENJOY…..COMMENT………SHARE…………APPLY…………📢 FOLLOW US:🌐 Facebook: https://www.facebook.com/wisdomfordominionOfficial🌐 Instagram: @WisdomforDominion 🌐 Twitter: https://www.twitter.com/Wisdom4Dominion🌐 Join Facebook Group: https://www.facebook.com/groups/wisdomfordominion✅All materials in this video are used for the purpose of inspiring, educating, spreading the gospel and fall within the guidelines of fair use. No copyright infringement is intended. If you are or represent the copyright owner of materials used in this video and have a problem with the use of said material, please contact us via our email in the “about” page of our channel.🌐 DOWNLOAD OUR E-BOOK FOR FREE NOW: “The First Secret to Success”: http://bit.ly/37TMNjx 🎥🩺 Sound Health TV: https://www.youtube.com/channel/UCwYeEYwrU3RPqX240AJ0yLA🎥🔭 Ideas & Facts TV: https://www.youtube.com/channel/UCGn1-79kkom35JcUCFXVUGw🎥🎨 Inspiring Stories TV: https://www.youtube.com/channel/UCEtS1lzvLEqT_1Oi934EaVQ🎥📖 Bible Scribe: https://www.youtube.com/channel/UC1KiCzaTVr55BgpGWqbcAcQ———————————————————————————————————————————————————#business #entrepreneurship #startingabusiness

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Entrepreneurship

1 is the Worst Number in Business [Video]

Today we are going to talk about why the number “1” is the worst number in business. One product, one employee, one store, one service. One of anything that accounts for a substantial portion of your income leaves you vulnerable to rapid failure in your business. Learn how to grow your business with reviews:https://www.sotellus.comIf you like this video please share:https://youtu.be/Bd0VZQINggkSubscribe to our podcast and learn how to market your business:https://www.linktr.ee/sotellusCheck out our client reviews:https://sotellus.com/reviews/SoTellUs/If you like this video, you will probably find these ones valuable as well:https://youtu.be/YFoWkeHhSIQhttps://youtu.be/X5isHUSPVvAhttps://youtu.be/p-AaryWroWEhttps://youtu.be/WEbX5LKT6vY#howtogrowabusiness#smallbusinessmarketing#businessmarketing#marketingtips#marketingstrategies#internetmarketingSoTellUs Time is a business marketing show providing marketing basics for business owners and entrepreneurs wanting to learn how to grow a business from the basics all the way to the advanced. Together the hosts of SoTellUs Time have over 40 years of marketing experience from a bootstrap business to $100,000,000 companies. They have started several successful 7-figure companies and advised thousands of companies in 27 countries generating hundreds of millions in revenue.Learnhow to grow a business, business basics, social media, business marketing, marketing, how to grow your business, branding, business branding, how to grow my business, what is digital marketing, marketing tips, bootstrapping my business, how to market my business, content marketing, how to start a business, marketing 101, small business marketing, business marketing, home-based business, marketing strategies, marketing strategy social media marketing 101 social media marketing basics

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Entrepreneurship

The First 4 Things You Need to Do to Start a Business [Video]

Starting a business is no walk in the park–it requires a lot of work, time and money. Once you’ve launched, it’s time to get the structure of your business in place.In today’s video, I’m going about the first 4 things you need to do and what you need to have in place to make sure your business doesn’t catch fire in the long run.How to Start an LLC and Get an EIN Number | AVOID THESE SCAMS!https://www.youtube.com/watch?v=JLBVc4kOXg4Fun at Work by Greg Winteregg | Chapter Series Playlist:https://www.youtube.com/playlist?list=PLPvMQqWgXiZx2UBKcsh632ReJHYvt6jFYCheck out our channel sponsor, MetaPulse, the worlds first growth management system! https://metapulse.com/r/matterhorn-business-developmentWORK WITH US: ➡️➡️➡️ If you’re a business owner looking to make more profit, have more time, and extract yourself from your business, click here to learn more about our program Adventure to Profit: http://adventuretoprofit.com/________________________Check out all of our favorite Apps, Books and Tools for business owners: https://matterhornbizdev.com/our-resources/________________________More videos from Matterhorn Business Development:How to Hire Employees for a Small Business | Tips to Make Hiring Easier: https://youtu.be/EyQX6hM-9FAA Lesson in Customer Service from Disney World | How to Ensure Employees Give Great Customer Service:https://youtu.be/_QD0PvjxXY05 Things to Cover in Weekly Team Meetings | How to Run a Staff Meeting Effectively: https://youtu.be/f3Fl2M-eCZcProfit First Book Summary | Cash Flow Management Strategy for Business:https://youtu.be/Yg7lNs6u15k________________________NOTE: This post contains affiliate links. Purchasing through these links is no additional cost to you, but helps support our channel.

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Entrepreneurship

4 Things You Have to Be Willing to Do When Starting a Business From Scratch [Video]

There are a lot of ways to set up a business–but how do you ensure that you’re setting it up for success? What do you do when you hit roadblocks?In today’s video, I’m going to walk you through four things you absolutely have to be willing to do especially when you’re starting a business from scratch.Did you have any takeaways from this video? Feel free to comment below!Check out our channel sponsor, MetaPulse, the worlds first growth management system! https://metapulse.com/r/matterhorn-business-developmentWORK WITH US: ➡️➡️➡️ If you’re a business owner looking to make more profit, have more time, and extract yourself from your business, click here to learn more about our program Adventure to Profit: http://adventuretoprofit.com/________________________Check out all of our favorite Apps, Books and Tools for business owners: https://matterhornbizdev.com/our-resources/________________________More videos from Matterhorn Business Development:How to Hire Employees for a Small Business | Tips to Make Hiring Easier: https://youtu.be/EyQX6hM-9FAA Lesson in Customer Service from Disney World | How to Ensure Employees Give Great Customer Service:https://youtu.be/_QD0PvjxXY05 Things to Cover in Weekly Team Meetings | How to Run a Staff Meeting Effectively: https://youtu.be/f3Fl2M-eCZcProfit First Book Summary | Cash Flow Management Strategy for Business:https://youtu.be/Yg7lNs6u15k________________________NOTE: This post contains affiliate links. Purchasing through these links is no additional cost to you, but helps support our channel.

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Entrepreneurship

6 Secrets that can Transform your Business (starting a business) [Video]

One of the best ways to set your business for success is to build an identity. In this video, we share 6 tips on how you can build a successful brand identity for your business. Enjoy. Like, Comment ,and Subscribe for more business tips.video resources from pexels.comVideo by Kelly LVideo by Monsteravideo by George Morinavideo by Max Fischervideo by Norma Mortensonvideo by Cottonbrovideo by Mikhail Nilovvideo by Nazim Zafravideo by Cityxcapevideo by Pavel Danilyukvideo by Chris Munnikvideo by Ketut Subiyantovideo by Rodnae Productionsmusic by Madirfan from pixabay.#brandidentity #successfulbusiness #startbusinessDISCLAIMER: These videos are for educational purposes only. Please always check with a professional before making any investments or financial decisions. These videos share my own Opinions with no guarantee of gain or loss.

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Entrepreneurship

Starting a Business, Real talk about Preparing and Managing your Expectations for a first business. [Video]

Starting a business is perhaps the coolest and most important thing you can do. Your First business. I am sharing my personal experiences that helped me create over 50 million dollars, decades of fun, piles of awards, an 100’s thousands of satisfied customers. Starting a Business was a dream for me. Now I want to make sure young business owners understand that business is competitive and they will need to learn the skills of competition in business as they come to the marketplace ready to share their skills and products.CHECK OUT the NO APOLOGIES PODCAST that will motivate you in business and help bring your business skills to the next level here https://noapologiespeteranthony.libsyn.com/ Check out Peter Anthony’s many mind-blowing online courses here: Sales, Marketing, Speaking everything that you need to succeed in businesshttps://www.youwillchangetheworld.com/Direct Text marketing & free Digital Business Cards for life: https://www.wynn.epype.io and use promo code “payoutube” and you will save the entire 297.00 set up fee and receive a digital business card FREE for life. This allows you to have an immediate digital presence and is designed specifically to SHARE your information, social media, location, and even connect to your appointment calendar with a VIDEO BIO. All hosted for life for free.Learn how to make amazing online courses that sell:http://www.mindsetmarketing.comPlease visit You Will Change The Worlds YouTube channel here:https://www.youtube.com/channel/UC87zHEilapwGuj907A_gHiwPeter Anthony’s Facebook Page:https://www.facebook.com/officialpeteranthony/

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Entrepreneurship

The Happily Ever After In Business [Video]

Last week we talked about Just Getting Started and a lot of our listeners needed to hear that to motivate them to take that first step in their business. Today we are going to take the opposite approach and focus on the last step. In our society, we tend to look at everything in a linear way and we start with point A and work our way to point Z. However, sometimes we need to start with point Z or the End Goal and work our way backward.Learn how to grow your business with reviews:https://www.sotellus.comIf you like this video please share:https://youtu.be/Bd0VZQINggkSubscribe to our podcast and learn how to market your business:https://www.linktr.ee/sotellusCheck out our client reviews:https://sotellus.com/reviews/SoTellUs/If you like this video, you will probably find these ones valuable as well:https://youtu.be/YFoWkeHhSIQhttps://youtu.be/X5isHUSPVvAhttps://youtu.be/p-AaryWroWEhttps://youtu.be/WEbX5LKT6vY#howtogrowabusiness#smallbusinessmarketing#businessmarketing#marketingtips#marketingstrategies#internetmarketingSoTellUs Time is a business marketing show providing marketing basics for business owners and entrepreneurs wanting to learn how to grow a business from the basics all the way to the advanced. Together the hosts of SoTellUs Time have over 40 years of marketing experience from a bootstrap business to $100,000,000 companies. They have started several successful 7 figure companies and advised thousands of companies in 27 countries generating hundreds of millions in revenue.Learnhow to grow a business, business basics, social media, business marketing, marketing, how to grow your business, branding, business branding, how to grow my business, what is digital marketing, marketing tips, bootstrapping my business, how to market my business, content marketing, how to start a business, marketing 101, small business marketing, business marketing, home-based business, marketing strategies, marketing strategy social media marketing 101 social media marketing basics

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Entrepreneurship

How to start a business with little or no cash by thinking out of the box. [Video]

How to start a business is one of the coolest things you can do. Raising money, creative marketing, old school sales. It is never about having the money to start a business it is about starting a business with the understanding that you are more powerful than failure. In business commitment is everything. Creativity in business ill come from your level of commitment. The more committed you are in business the more creatively you will do business.CHECK OUT the NO APOLOGIES PODCAST and see what other business owners did when they started their businesses. Check it out here https://noapologiespeteranthony.libsyn.com/ Check out Peter Anthony’s many mind blowing online courses on subjects like selling and sales, marketing and business, copy and pr are all here:https://www.youwillchangetheworld.com/Direct Text marketing & free Digital Business Cards for life: If you are starting business this is perfect, if you sell anything this is perfect, if you ever share your number perfect … https://www.wynn.epype.io and use promo code “payoutube” and you will save the entire 297.00 set up fee and receive a digital business card FREE for life. This allows you to have an immediate digital presence and is designed specifically to SHARE your information, social media, location, and even connect to your appointment calendar with a VIDEO BIO. All hosted for life for free.Learn how to make amazing online courses that sell:http://www.mindsetmarketing.comPlease visit You Will Change The Worlds YouTube channel here:https://www.youtube.com/channel/UC87zHEilapwGuj907A_gHiwPeter Anthony’s Facebook Page:https://www.facebook.com/officialpeteranthony/

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Entrepreneurship

Jill Sinclair Business And Personal Growth Executive Coach [Video]

Get in touch with Jill SinclairContact: LinkedIn: linkedin.com/in/jillsinclairWebsite: jillsinclair.comThe CPI Capital Academy YouTube show is amongst an array of non-monetized educational content created by the CPI Capital team in the pursuit of educating investors to learn wealth building strategies by investing in real estate.Ava Benesocky and August Biniaz the hosts of the CPI Capital Academy YouTube show are the principals of CPI Capital. 𝗖𝗣𝗜 𝗖𝗮𝗽𝗶𝘁𝗮𝗹 is an investment firm focused on acquiring, upgrading, and managing 🇺🇸US Multifamily Value-add projects. CPI Capital funds the equity needed for its projects from its investor partners. CPI’s investors are passive and have limited liability as limited partners in CPI’s 🇨🇦Canadian and 🇺🇸US deal specific Funds. 🌐 Visit our website to learn more:https://www.cpicapital.ca🕊️✌️☮️ Democratizing Real Estate InvestingWith an extensive focus on 🇺🇸US Multifamily Real Estate.📲 Book a free 15 minute consulting call with our leadership team:https://meetings.hubspot.com/ava10🤝 Investor Sign Up💰💥💰💥💰💥http://cpicapital.cpicapital.ca/investor📰 Newsletter Sign Up:http://cpicapital.cpicapital.ca/newsletter🏦 FREE DOWNLOAD – Five Great Tips To Be A Successful Passive Real Estate Investorhttp://cpicapital.cpicapital.ca/newsletterJoin our 🤝 MeetUp 🤝 groups across Canada: ✅ Vancouver:https://www.meetup.com/canadian-passive-investing-academy/✅ Toronto:https://www.meetup.com/canadian-passive-investing-academy-toronto/✅ Edmonton: https://www.meetup.com/canadian-passive-investing-academy-edmonton/💬 Connect with us on:👩🏻‍💼Ava Benesocky, CEO CPI Capital linkedin.com/in/avabenesocky-cpi-capital📧 Ava@cpicapital.ca📞+1(604)828-8302🧔🏻‍♂️August Biniaz, COO, CSO CPI Capital linkedin.com/in/august-biniaz-23291460📧 August@cpicapital.ca📞 +1(604) 363-4797Are you an active operator in the US looking for an equity partner ? Get in touch with me. 100+ doors MF only please.Would you like to be a guest on our show? Please send us an email. 💰CPI Capital has developed a reliable system for investing in multi-family properties in strategic markets across the United States. Our offer to our valued Investment Partners is an opportunity to invest in income generating properties with considerable value-add prospects. With decades of real estate experience and over $170M in real estate transactions, our team understands the time and effort required to create generational wealth through real estate.https://cpicapital.cpicapital.ca/disclaimer