dmg media Irelandhas selected 40 brilliant young minds in the PR industry as part of the40 Under 40series.
business startup
Little Black Book, Kelsey Westbrook brings a rich background in consumer-packaged goods, having most recently served as a senior writer at Congo Brands
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New Job Opportunity at Ideas Printhouse Ltd POSITION: Accounts Officer Company Overview Ideas Printhouse Ltd is a top provider
Once recognised for its boldness and vitality, Sumo had lost its spark, struggling to stand out in a competitive Australian energy market. Over time, fragmented branding and inconsistent expressions had eroded consumer recognition and internal alignment, leaving their marketing ecosystem disjointed and ineffective. Faced with increasing competition and a lack of strategic direction, Sumo reached a pivotal moment of introspection under renewed board and executive leadership. This prompted fundamental questions: Who are we? What do we stand for? Why does it matter to our customers?
The city of Tipton has its first brand identity, and it leans into the potential of the small town. The city announced Monday its new tagline or branding called Rooted in Opportunities. Its based on research from last year including focus groups with residents, students and business owners. A new strategic vision, called Tipton Thrives also came out of the conversations. Tipton is a …
Another project video outlined the restoration of the historic Funderburg House in Belvidere, Illinois, a private mansion-turned-museum that provides visitors with a glimpse into the citys colorful past. This spotlight combined video footage and still photography for a more diverse look at the museum work.
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Presented by Josh DudychJosh shares his experiences working with an internationally-recognized brand that has become synonymous with an entire city and re…