This episode is part of our USA series, over the coming weeks you will get to see some incredible conversations with guests the likes of which we’ve never seen before. Bringing more value, more incredible stories, and more world-beating expertise. Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling.Topics:0:00 Intro01:29 Childhood, racism and finding your voice 15:19 What makes Nike successful?24:50 How to create a winning work culture31:07 How do you incentivize risk?34:56 Necessity sparks innovation41:34 Creating emotional connections 45:41 Finding the right story & branding to make your business succeed55:03 Attention to detail 57:51 Advice to become a successful marketer01:04:39 Finding out about your biological family01:14:21 Our last guest’s questionGreg’s book:https://www.amazon.co.uk/Emotion-Design-Creative-Leadership-Lifetime/Greg:https://www.instagram.com/ghoff70/Listen on:Apple podcast – https://podcasts.apple.com/gb/podcast/the-diary-of-a-ceo-by-steven-bartlett/id1291423644Spotify – https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlXFOLLOW Instagram: https://www.instagram.com/steven/Twitter: https://twitter.com/SteveBartlettSCLinkedin: https://www.linkedin.com/in/steven-bartlett-56986834/Sponsors:Huel – https://my.huel.com/StevenCraftd – https://bit.ly/3LLgrwVodafone – https://shorturl.at/prxJ0Location courtesy of The Nightfall Group: www.nightfallgroup.com
business advice
Lazy marketers tend to be amazing. I have over 700 people working at my ad agency NP Digital. Within the next 12 months, I’ll probably hire another 300 plus employees. Over the years, I’ve hired over 2000 people. That’s a lot of people, and I’ve learned that some of the best markers tend to be the lazy ones. Lazy markers Neil, you’re crazy, right? Let me explain. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________First off, majority of the people who work for me aren’t lazy. And when I say lazy, it doesn’t mean that they’re not willing to work 40 hours or 50 hours a week. A lot of times it just means they don’t want to do that specific task or work. But in marketing, to do well, you need creativity. Now don’t confuse lazy with dumb or lazy with people who aren’t willing to work 40, 50 hours a week. If you hire smart people who have ambition to win, but don’t like putting in the effort, they will figure out shortcuts, especially if they don’t want to put in the effort on mundane, boring tasks. It’s not that they don’t want to put in 180 hours. It’s just like, wait, there must be a better, more efficient way. And yes, some people consider that lazy, but I consider that a great quality. So for a portion of your hires, one out of 10 if you’re small or three out of 100 if you’re a larger company like ours, look for lazy smart people, ones who are ambitious, still willing to work the hours, but they don’t want to do the mundane, boring tasks or put in 180 hours, every month doing something that the competition is doing because they believe there’s a better way. You want people who are like, hey, I can get more done in less hours and get better results. And they’ll figure out how, because they want to spend their time doing other things, whether it’s playing soccer or whether it’s doing other marketing activities or whether it’s reading and learning. Now here’s the example of a lazy marker that I hired who climbed the ranks of my organization. Keep in mind he’s smart. And I got his permission to use his name in the video his name in ‘s Kyle Baleza and he started off as a link builder in Brazil. Then he helped build our operations in our S&P division. And then he started helping with global expansion. Now with Kyle, he works way more than 40, 50 hours a week, right? When I mean, he’s lazy, I’m talking about, he hated to create proposals. So he created templates for that. And then he rolled it out to the rest of the team to make their lives easier. He was tired of sales reps asking, could they close the deal at a certain price? So when clients try to negotiate, he’s just like, wait, this is too many people for me to deal with. This is inefficient. Let me build a calculator that just gives our sales reps the answer so they don’t have to ask me again. He was tired of following up with clients to get payments when credit card failed. So he started to create a process where you get their ACH information and credit card details, so that way there’s backup options. So that way, more payments go through. In other words, he figures out systems and processes to automate tasks that he doesn’t want to deal with over and over again, he puts in the hours that’s needed to get things done but he hates dealing with the same things over and over again that shouldn’t be dealt with. And that he feels there’s better solutions. That’s what I mean by lazy. Now he does love his job. And I mentioned, he’s ambitious, he’s smart. And he puts in way more than 50 hours a week working. And he’s just lazy from the aspect that he doesn’t like doing things that he believes are waste of time, that other people don’t mind doing each and every single week when he’s like, wait, I can automate this. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/usBI1Le0bRI#marketers #worksmarternotharder #marketing #NeilPatel #hacks #tips #entrepreneurship
Da Boss Experience Podcast is hosted by Michele Davis who is a Business Coach, Business Strategist, and Entrepreneur. This episode is about profitable business ideas. I detail 5 profitable services you can launch in your business today. If your goal is to learn how to start a business or get small business ideas, you’ll quickly learn Da Boss Experience Podcast is one of the Business Podcasts To Listen To. Tune in for entrepreneur motivation, learn a new business idea, tips on starting a business, self development strategies, entrepreneurship advice, and other startup related topics. Michele and her Da Boss Experience guests are entrepreneurs that have either established a business online or brick and mortar. They share realistic business tips and business advice for small business entrepreneurs of every age and every stage of the business start-up process. Did You Get Value From One Of My Episodes, Support the Podcast https://buymeacoffee.com/micheledavisnyc❗ Business Resources ❗ Start Your Business With My BOSS Business Launch Planner(business idea discovery, business planning, marketing, and systems all in one planner)bossbusinessplanner.comShop Inspirational Merch (t-shirts, journals, workbooks, eBooks)https://www.dabossexperience.comWork With Me – To Learn How To Start Your Online Business (Group Coaching and Accelerated Options Available)https://micheledavisnyc.com/work-with-meDevelop A Mindset for Business With My 90-Day Affirmation Planner bossladyaffirmations.comDon’t Just Get Legal Forms, Get Legal Advice From An Attorney – Low-Cost Legal Servicephenomenalboss.comBuild Your Brand With A Website and Domainhttps://bit.ly/DaDigitalDivaGet Funding To Stay Afloat, Grow, or ExpandBusiness Fundinghttps://bit.ly/businesscapital-breeze▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬❓ WHAT’S NEXT ❓🔔 Make sure to subscribe to this channel and hit the notification bell so you know when new videos are available. 🔔💻 If you’re serious about starting a business, consider applying to join CEO Blueprint Academy (my high-touch intensive business mentorship program). 90-Day Group Coaching and intensive accelerated options available. Apply at: https://micheledavisnyc.com/ceo-blueprint-academy 💻▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬🏆 My Mission 🏆Help 1,000 people create a secondary income by starting a business using the knowledge, skills, and expertise they already have. 🚀▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT WITH ME 📱Instagram https://www.instagram.com/micheledavisnycFacebook https://facebook.com/micheledavisnycWebsite https://micheledavisnyc.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬👇 About Me 👇Help 1,000 people create a secondary income by starting a business using the knowledge, skills, and expertise they already have. 🚀▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT WITH ME 📱Instagram https://www.instagram.com/micheledavisnycFacebook https://facebook.com/micheledavisnycWebsite https://micheledavisnyc.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬👇 About Me 👇My mission is to help 1,000 women leave a job they hate to transform their knowledge and expertise into a profitable, scalable business they love. My specialty is helping busy small business entrepreneurs earn more revenue using online programs and services.Before she ventured into entrepreneurship, Michele was on a slightly different career path in the nonprofit industry. Then one day in 2016, she realized she was burned out and no longer passionate about her job. She found herself working 50+ hours a week at the expense of her family. So she decided to walk away from her career to dedicate her energy to start her own business. It is Michele’s core belief that we all need to follow a path that makes us abundant and happy in what we do. That is why she created a platform through her podcast, coaching services, books, and digital products to help other professionals start a new online business or grow an existing business leveraging online programs and services. Work With Me to discuss your business goals in more detail. 🔔Subscribe! 🔔Subscribe for how to start an online business, small business ideas, and how to grow your business with scalable systems!Subscribe https://www.youtube.com/channel/UCrfaEpAR_AiHOX2gb37h39w?sub_confirmation=1Contact contactus@marketinggemsolutions.comThe information on this YouTube Channel and the resources available are for educational and informational purposes only. Also, this description includes affiliate links in which I receive a commission if you buy.
Jan Bednar tells his startup story and shares three tips that have helped him succeed in business.Subscribe if you liked the video and want more motivational videos like this:https://www.youtube.com/channel/UC0Cyf-sOPE0AGY41I6andkQThis video was created based on one of the Ted Talks. If you want to watch the original video, please click the link below:https://www.youtube.com/watch?v=63tVsJI31TkDon’t forget to follow us on Instagram – @financian_https://www.instagram.com/financian_/#inspiration #motivation #motivationalvideo
How To Start A Business And The Mindset You Need To HaveDon’t forget to subscribe, like and comment for more 🔥 content❗️Join this channel to get access to perks:https://www.youtube.com/channel/UCzTr…My Camera: https://amzn.to/3AJjfoIBusiness Inquiries Only: gregunltd@gmail.comDisclaimer: All Amazon links in my description is an Affiliate link where I make a commission on every sale at no extra cost to you. The Affiliate links support my channel in a major way. Thank you to everyone that support my channel and much love!#gregunlimited #business #mindset #entrepreneur #howtostartabusiness #mentalhealth
Opportunities are out there. You just need the right tools to start a business from scratch. Here are the 8 keys that can help you set up your own company and take that first step toward building your dream business.Get More Deals, Grow Faster, Join our Team: https://careers.markeradvantage.com/bookcall/SUBSCRIBE TO MY CHANNEL:https://bit.ly/Free-RealEstateCoachingVISIT MY WEBSITE:http://markertrainings.com/ FOLLOW ME ON SOCIAL:Facebook: https://www.facebook.com/KevinMarkarian.MarkerRealEstateInstagram: https://www.instagram.com/kevinmarkarian_sf/ TikTok: https://www.tiktok.com/@kevin_markarian Thanks for watching!! Don’t forget to like, subscribe and comment down below!
In this episode, I discuss how to connect with your target audience online. Da Boss Experience Podcast is hosted by Michele Davis. Michele Davis is a Business Coach, Business Strategist, and Entrepreneur. If your goal is to learn how to start a business or get small business ideas, you’ll quickly learn Da Boss Experience Podcast is one of the Business Podcasts To Listen To. Tune in for entrepreneur motivation, learn a new business idea, tips on starting a business, self development strategies, entrepreneurship advice, and other startup related topics. Michele and her Da Boss Experience guests are entrepreneurs that have either established a business online or brick and mortar. They share realistic business tips and business advice for career changers and late blooming entrepreneurs of every age and every stage of the business start-up process. Listen to Da Boss Experience Podcasthttps://bit.ly/DaBossExperiencePodcastSupport the Podcast https://buymeacoffee.com/micheledavisnycShop Da Boss Experience Podcast Storehttps://www.dabossexperience.com❗ Business Launch Resources ❗ Get My 30 Positive Daily Affirmations FREEBIEhttp://bossladyaffirmations.comLearn How To Start A Coaching Business Step-By-StepFree Training and Business Launch Checklisthttps://marketinggemsolutions.gr8.comLaunch Your Business Step-By-Stephttps://bit.ly/business-workbook-plannerWork With Me – To Learn How To Start Your Online Business (Group Coaching and Accelerated Options Available)Apply At: https://micheledavisnyc.com/work-with-meCreate Your Business Plan Business Plan eBook and Template BundleDownload: https://bit.ly/BusinessPlanTemplateBundleLearn How To Set Up An LLC Correctlyhttps://bit.ly/business-launch-resourceBuild Your Brand With A Website and Domainhttps://bit.ly/DaDigitalDivaGet Funding To Stay Afloat, Grow, or ExpandBusiness Fundinghttps://bit.ly/businesscapital-breeze▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬❓ WHAT’S NEXT ❓🔔 Make sure to subscribe to this channel and hit the notification bell so you know when new videos are available. 🔔💻 If you’re serious about starting a business, consider applying to join CEO Blueprint Academy (my high-touch intensive business mentorship program). 90-Day Group Coaching and intensive accelerated options available. Apply at: https://micheledavisnyc.com/ceo-blueprint-academy 💻▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬🏆 My Mission 🏆Help 1,000 people create a secondary income by starting a business using the knowledge, skills, and expertise they already have. 🚀▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬📱 CONNECT WITH ME 📱Instagram https://www.instagram.com/micheledavisnycFacebook https://facebook.com/micheledavisnycWebsite https://micheledavisnyc.com▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬👇 About Me 👇My name is Michele Davis and I am the host of Da Boss Experience. My mission is to help 1,000 women leave a job they hate to transform their knowledge and expertise into a profitable, scalable business they love. My specialty is helping people learn how to leverage the skills and expertise they already have to start a business. Creating programs and services that help people achieve a transformation is my specialty. Prior to launching a coaching and consulting business, I spent 16-years creating programs as a nonprofit manager. The programs I developed (from idea to operation) ranged from specialized services helping hundreds of clients at once to smaller therapeutic programs that supported people using group and individual coaching and counseling. Regardless of the type of program I developed, all of these programs had one thing in common…people achieved a result by solving a BIG problem or experiencing a major transformation. In other words, my clients went from a place they did not want to be in (emotionally, mentally, or physically) to get a resolution that changed their life. So my ability to help my clients develop coaching programs and other service oriented businesses comes from experience, not newly found coaching talents. I’ve spent over a decade creating, developing, and managing programs designed to solve difficult problems and create huge transformations for my clients in my previous career. These are exactly the type of programs your clients want to pay thousands to enroll in, you just have to create the version that reflects your skills and expertise.🔔Subscribe! 🔔Subscribe for how to start an online business, small business ideas, and how to grow your business with scalable systems!Subscribe https://www.youtube.com/channel/UCrfaEpAR_AiHOX2gb37h39w?sub_confirmation=1Contact contactus@marketinggemsolutions.comThe information on this YouTube Channel and the resources available are for educational and informational purposes only. Also, this description includes affiliate links in which I receive a commission if you buy.
No ifs or butts. How to start a business. Not telling fairy tales, showing you what I do instead.
The Best Way to Put Money Into Your Startup BusinessYou are starting a business and you need to put some money in the business – call it “seed money” if you want. What is the best way to account for that money?Here you are with check in hand and your bookkeeper says, “How do you want to book this? Is it a loan? Or an investment?” There are tax consequences and risks to each course.With over 25 years of combined experience in the financial industry, our team can provide you with the resources and the education you need to grow your business. Will you use the capital to purchase additional inventory? Do you need cash to cover payroll? Do you want to expand into a new space? We have a solution that fits all of your needs. We will find a funding solution customized for YOUR small business and give you the freedom to take whatever steps are necessary to keep your business healthy and successful.For more info about us and what we offer, visit our website: www.TrustAFi.com╔═╦╗╔╦╗╔═╦═╦╦╦╦╗╔═╗║╚╣║║║╚╣╚╣╔╣╔╣║╚╣═╣ ╠╗║╚╝║║╠╗║╚╣║║║║║═╣╚═╩══╩═╩═╩═╩╝╚╩═╩═╝Never Miss A Video! https://www.youtube.com/channel/UCzUbxsrq9Uxt_OxLJJdI_vg?sub_confirmation=1TrustAFI is the one-stop lending source that can help your small business, especially when banks will not. We work closely with top-tier underwriters to create flexible and fast funding programs to help you and your business thrive. We can assist clients in all types of industries and throughout the United States and even Canada!FOLLOW US ON: Facebook – https://www.facebook.com/profile.php?id=100075423113614Instagram – https://www.instagram.com/trustafi/𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬…? ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬👍 Like the video (it helps a ton!)💬 Comment below to share your opinion!🔗 Share the video with anyone you think might enjoy :)▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬#TrustAFI #Startup
Being an entrepreneur is a crazy important financial decision to make. If you do it right, running a business can set your family up for generations to come, but if you mess it up, you can actually send your family into a debt spiral that can leave you feeling like bankruptcy is your only way out. So I’m breaking down 5 common financial mistakes that entrepreneurs make when starting their business and how you can avoid them.**Affiliate Disclaimer:** Note this description contains affiliate links that allow you to find items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!APP + AFFILIATE LINKS:Kartrahttps://selahmoney.krtra.com/t/efiD24XSTvdTQuickBookshttps://www.referquickbooks.com/s/Tiana2——————————————00:00 Introduction01:00 Budgeting for Expenses04:06 Business Goals06:12 Undercharging08:21 Forgetting Customer Experience10:42 Not Tracking Numbers13:10 Final Thoughts——————————————Let’s connect on social media:TikTok: https://www.tiktok.com/@tianabclewis Facebook: https://www.facebook.com/tianabclewis Instagram: https://www.instagram.com/tianabclewisTwitter: https://twitter.com/TianaBClewis LinkedIn: https://www.linkedin.com/in/tianabclewis Want to support what’s happening on the channel and with Selah Money Ministries? https://www.tianabclewis.com/support ——————————————EQUIPMENTCamera: j5 Create USB™ 4K ULTRA HD Webcam with 5x Digital Zoom Remote ControlLighting: Andoer Softbox Lighting Kit 45W Bi-Color Dimmable LED Photography Studio KitMicrophone: Rode Microphones Wireless GO II Dual Channel Wireless Microphone SystemRecording Software: Ecamm LiveEditing Software: Adobe Premiere Pro——————————————CREDITS: Subscribe Button by MrNumber112 https://youtu.be/Fps5vWgKdl0 Licensed under the Envato Elements License (https://elements.envato.com/license-terms)- “Daydream Lo-Fi Hip-Hop” by lucafrancini ——————————————Video hashtags: #smalllbusiness #businessmistakestoavoid #tianabclewis
How to outsource your marketing to the right ad agency. See, if you hire a company, even those that work with Fortune 100 companies, and they put junior people on your account that have never done marketing before, it doesn’t matter if you hire me or someone else, you need to look at the people who are actually working on your account and doing the work. What are their qualifications? RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________Step #1 is, make sure you’re not just hiring an ad agency, you’re hiring specific people within that ad agency who are working on your account. So make sure you have really good people on your account, and make sure their credentials aren’t just great, and their track record is not just great, but they also have experience within your industry, which means they’ll be able to produce results quicker. Two, you need to make sure that company has industry experience. So when they’re pitching you, let’s say if you’re a FinTech company, they need to show you other examples of FinTech companies that they produce results for. And they need to provide references for this, because when they do that, there’s a higher chance that they’ll be able to provide results for you as well.The third thing that you need to do is, before you even work with that company, they need to analyze your business and tell you everything that’s wrong. They need to tell you everything that’s wrong in such a detailed overview, you’re going to be like. And if they’re not willing to break it all down for you and break down how they can drive the results, what you’re doing wrong, what needs to be fixed, in what order, to get the results you’re looking for, then you’re wasting your time. So make sure they do that. The next thing you need to do is have Goal Alignment. What are the goals that you’re trying to achieve? And can they achieve it? Sometimes, people come to us and they say, “Hey we’re a venture funded startup, “we raised a hundred million dollars. “We have no revenue, “and we want you to help us get to 20 million in revenue “in the next six months.” Literally, I’ve had someone call me and ask for that.But that doesn’t logically make sense for you to take them on as a client if you’re an agency, because if you can’t produce the results, they’re going to be upset at you in turn anyways. So make sure that the goals are aligned both from the agency end and from you as the business owner or the marketer or the CMO, or whoever’s hiring that agency. If you guys can’t align on the goals, it’s not going to work out. The last thing I have for you is, make sure time zones are similar. With marketers these days, they can be working from anywhere, especially with people going remote. Just because someone is from the United States, doesn’t mean they live in the United States. They can be working from one of those islands. And you know, Thailand, that’s, looks amazing, at least from the pictures, but you don’t want to do calls in the middle of the night, your time, it would just be super inconvenient for you. So you need to make sure that they’re on your time zone. It doesn’t matter if they came from the same city. If they’re not on your time zone, it’s going to be a pain. That’s how you find a agency that produces results. Now, there’s a lot of other things that you may want to look out for as well, but those are the main pitfalls that I see companies making when they’re hiring agencies. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/9Gb8XCjNh-I#SEO #NeilPatel #DigitalMarketing
Develop Your Own Content Strategy and Grab More Attention now with our FREE Guide: https://clickhubspot.com/x14In this video, GaryVee dives into how business can grab more attention from their audiences at INBOUND 2016. He highlights influencer marketing, Facebook ads, and Instagram advertising. What are your thoughts? Let us know down below in the comment section!About HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot