branding and marketing

If you search on google about marketing and what marketing comprises, you are going to hear a lot about 4P’s. 4P’s are the fundamentals of marketing and it consists of, you guessed it, 4 P’s which are place, price, product and promotion. Let’s discuss it one by one. First comes the product. Restaurants sell foods and drinks and they are able to sustain themselves through these sales. If enough people come to the restaurant within a month and all of the expenses are covered, then the restaurant goes into profit. Then comes the place. Where you place your restaurant determines how expensive or cheap the rent is going to be. You need to do good marketing research before searching for a location. Opening a pork-styled restaurant in a neighbourhood of vegans is not going to work. We move on to the price. Price is determined by where the restaurant is located as well as various other factors. If your restaurant is opened in a high-class area, you can charge a premium price on the menu dishes. However, everything else should also live up to the potential such as excellent customer service, nice decor and ambience, ample parking space, great food quality and taste and so on. Finally, we come to promotion which basically means advertising. What are you doing to make sure that people know about your restaurant? Without advertising, your reach will be limited to your friends and families alongside people close to that area. Therefore, in order to reach more people, you need to heavily invest in marketing your brand. The other 4P’s especially in the service industry are People, Programming, Partnership and Physical Evidence. Follow me on social media:Facebook – https://www.facebook.com/hospitalityexpert101/Instagram – https://www.instagram.com/hospitalityexpert101/YouTube – https://www.youtube.com/channel/UC4_1lKKUNWebsite – https://www.hospitalityexpert101.com/

There is a difference between a famous, well-established restaurant and an independent restaurant that have just opened weeks ago. That difference is in terms of brand awareness. People do not know about the recently opened restaurant. So, the question is how do we go from a newly established restaurant to a restaurant that is filled with people who love the food, the customer service, the location and everything. There are mainly four stages of customer experience. First is the pre-consumption phase where people do not know about your restaurant. We need to communicate our value proposition through brand awareness. We let them know about the type of restaurant, the types of food we serve, the location we are in, the opening and closing hours, the ambience and everything in between. Basically, we are trying to make the potential customers aware that we are in business and you are welcome to visit us in our restaurant. Moving along to the second stage, which is the purchase phase. This is the time when the customers remember that ad that they saw of your restaurant. They decide to search more about the restaurant. How are the customer reviews? What’s the social media handle like? Is it car parking in the restaurant? What food do they serve and many more. In this stage, your restaurant should remain true to its value and showcase its value proposition in the best way possible. On the third stage, which is the consumption phase, these people actually come to your restaurant. They order food, maybe bring along some friends, have a good time and leave the restaurant. You as the restaurant owner need to make sure that their experience should be flawless from the time they enter the restaurant to the time they exit out of it. This means that the decor and the ambience must be on it, the waiting staff should behave nicely, the food should be warm and well-presented, the waiting time for the arrival of the food should not be too long and many more. The fourth stage is the post-consumption phase, where the customers have the option to either say that the restaurant was good and tag this restaurant on their social media or say that the restaurant was bad and the service was long, the waiter was rude, the music was too loud and so on. The response that you get from the customers is going to determine if the restaurant is going to stay in business for a long run or not. Follow me on social media:Facebook – https://www.facebook.com/hospitalityexpert101/Instagram – https://www.instagram.com/hospitalityexpert101/YouTube – https://www.youtube.com/channel/UC4_1lKKUNWebsite – https://www.hospitalityexpert101.com/