branding 101

Do you want to grow your customer base and revenue? If your answer is a resounding “yes”, better branding could be your solution—and entrepreneur Mike Andes has some must-hear advice on branding your business that he’s sharing in this interview. This video is sponsored by Trademark Factory. Get your trademark approved—or get a full refund! Visit: https://trademarkfactory.com/advisors/upflipMike Andes is the founder of Augusta Lawn Care, a landscaping business he’s grown to multi-million dollar revenue and more than 60 locations in the United States and Canada. Most impressive, he’s done all of this by the age of 24. Today, Mike shares the branding strategy he employed to build a lawn care empire. We’ll also hear his thoughts on just what is branding, how it’s different from your brand identity, and why you need both to grow and scale a business. Branding isn’t only something that’s used by businesses. For influencers, thought leaders, and entrepreneurs, personal branding is a crucial ingredient for success. Luckily, Mike’s advice is as useful on the personal as on the business level, including the steps to discover and build a brand, just what’s involved in an effective brand, and the best practices and platforms for sharing it with customers.While it’s ideal to create a consistent brand identity from the start, you’re not out of luck if your business is already up and running. We’ll get Mike’s advice on how to refine or change an existing brand, along with tips on scaling to reach a larger market as you grow. Branding is a key piece of any business growth strategy, and Mike’s advice can help you do it the right way. You can learn more about Mike and Augusta Lawn Care online at https://www.augustalawncareservices.com/.Mike was also a guest recently on the UpFlip podcast, where we talked about his scaling strategies and franchising advice. You can listen to the episodes at https://www.upflip.com/podcast.Or check out some of our past interviews with Mike Andes:How to Write a Business Plan (You’ll Actually Use)https://www.youtube.com/watch?v=Seac5PbUZXkHow to Start a Business in 2021 (A Step-by-Step Guide)https://www.youtube.com/watch?v=xJ71lGDtSt4Timestamps:0:00 Intro1:37 Meeting Mike Andes3:25 Branding Your Business4:46 How You Can Make Content For Free6:10 Your Business Relies on One Thing7:54 Keeping Thieves Away9:13 Business’ Personality9:50 Tips for Choosing a Business Name11:40 What Works and What Doesn’t on Social Media13:00 Branding in a Nutshell13:49 Create The Perfect Face for Your Business15:07 Don’t Make These Mistakes16:42 You Need These Type of Employees18:18 Branding Mistakes To Avoid20:15 This is How You Scale Your Brand21:20 Does Your Name Fit Your Brand?22:29 This is How To Prevent Your Brand From Dying24:04 Blitz Time with Mike!26:06 This is Crucial…27:38 Adapting to Change30:12 Fixing Those Flaws#branding #brandingyourbusiness #whatisbranding