Categories
Entrepreneurship

Create An Effective Brand Communication Plan (+ Marketing Channels) [Video]

By the end of this video, you’ll know how to create an effective branding and marketing communication strategy for you brand and how to select the best marketing channels to make the most of your budget.0:00 Create An Effective Brand Communication Plan (+ Marketing Channels)First, you’ll discover the critical role of brand communication and brand messaging and how effective communication shapes your brand image.Next, you’ll learn how neuroscience is evolving communication and why this is important for your marketing communication plan.then we’ll dive into the steps you need to take to develop a brand communication strategy and an integrated marketing communication plan.Finally, we’ll explore the marketing channels available and how to choose the right brand communication channels for your messaging. #brandstrategycommunication #brandstrategy #brandcommunication #brandcommplan—————-✅ FREE BRAND STRATEGY RESOURCES ✅——————–✅ FREE PRO BRAND STRATEGY BLUEPRINT: https://brandmasteracademy.com/brand-strategy-blueprint/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ BECOME A BRAND STRATEGISTOur flagship training “Brand Master Secrets” – Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PROLearn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.https://products.brandmasteracademy.com/products/brand-master-workshops/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bmw✅ INSIDE BRAND MASTER SECRETShttps://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ BRAND MASTER ACADEMYThe brand strategist training groundhttps://brandmasteracademy.com/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms————— ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ——————–✴️✴️ BRAND MASTER ACADEMY ON SOCIALInstagram – https://www.instagram.com/brandmasteracademy/Facebook – https://www.facebook.com/pg/brandmasteracademyLinkedin – https://www.linkedin.com/in/stephen-houraghanYoutube – https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1Twitter – https://twitter.com/BrandMasterAcad✴️✴️ JOIN THE FACEBOOK COMMUNITYhttps://www.facebook.com/groups/brandmasteracademy/Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.✴️✴️ EXCLUSIVE TIPS & TECHNIQUEShttps://brandmasteracademy.com/subscribe/Get on the list for exclusive brand strategy tips and techniques—————- 🎧 LISTEN TO THE PODCAST 🎧 ——————–🎧🎧 LISTEN TO THE BRAND MASTER PODCASThttps://brandmasteracademy.com/brand-master-podcast/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms—————-🙏 SUPPORT THE CHANNEL 🙏——————–AFFILIATE LINKSSupport Brand Master Academy by purchasing through our affiliate links.We get a small commission with no extra cost to you.🙏🙏 AMAZON | https://amzn.to/30JtFmU🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso🙏🙏 WEBFLOW | https://webflow.grsm.io/bma🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw🙏🙏 AWEBER | https://bit.ly/3rWpzDR

Categories
Entrepreneurship

The Rise Of Verbal Identity In Branding & Marketing (w/ Chris West) [Video]

Learn what verbal identity is and how to create a compelling voice for your brand with bestselling author of Strong Language Chris West.First, you’ll learn what verbal identity is and how it relates to branding, brand strategy and marketing.Next, you’ll learn why verbal identity is becoming so important and the components or elements that make up a brands verbal identity.Then we’ll discuss the role of copywriting in verbal identity and brand communication and how a verbal identity guide can keep the brand experience consistant.Finally you’ll learn about the levels of verbal identity, the role of personality in the brand voice and a professional verbal identity process for your agency.0:00 The Rise Of Verbal Identity In Branding & Marketing (w/ Chris West)1:51 What Is Verbal Identity?3:42 Why Verbal Identity Is Important?7:32 Verbal Identity As Guidepost10:45 Components Of Verbal Identity30:10 Copywriters As Strategist33:10 Verbal Identity Vs Personality36:20 Verbal Identity Client Process38:26 Verbal Identity Steps#verbalidentity #brandlanguage #chriswest #brandmasterpodcast #brandmasteracademy #brandstrategy —————-✅ FREE BRAND STRATEGY RESOURCES ✅——————–✅ FREE PRO BRAND STRATEGY BLUEPRINT: https://brandmasteracademy.com/brand-strategy-blueprint/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ BECOME A BRAND STRATEGISTOur flagship training “Brand Master Secrets” – Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PROLearn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.https://products.brandmasteracademy.com/products/brand-master-workshops/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bmw✅ INSIDE BRAND MASTER SECRETShttps://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ BRAND MASTER ACADEMYThe brand strategist training groundhttps://brandmasteracademy.com/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms————— ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ——————–✴️✴️ BRAND MASTER ACADEMY ON SOCIALInstagram – https://www.instagram.com/brandmasteracademy/Facebook – https://www.facebook.com/pg/brandmasteracademyLinkedin – https://www.linkedin.com/in/stephen-houraghanYoutube – https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1Twitter – https://twitter.com/BrandMasterAcad✴️✴️ JOIN THE FACEBOOK COMMUNITYhttps://www.facebook.com/groups/brandmasteracademy/Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.✴️✴️ EXCLUSIVE TIPS & TECHNIQUEShttps://brandmasteracademy.com/subscribe/Get on the list for exclusive brand strategy tips and techniques—————- 🎧 LISTEN TO THE PODCAST 🎧 ——————–🎧🎧 LISTEN TO THE BRAND MASTER PODCASThttps://brandmasteracademy.com/brand-master-podcast/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms—————-🙏 SUPPORT THE CHANNEL 🙏——————–AFFILIATE LINKSSupport Brand Master Academy by purchasing through our affiliate links.We get a small commission with no extra cost to you.🙏🙏 AMAZON | https://amzn.to/30JtFmU🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso🙏🙏 WEBFLOW | https://webflow.grsm.io/bma🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw🙏🙏 AWEBER | https://bit.ly/3rWpzDR

Categories
Entrepreneurship

How To Use Color Psychology In Marketing And Branding [Video]

Learn how to use color psychology to pick the best colors for your brand personality, strategy and marketingFirst, we’ll break down what color psychology is with an overview and how it applies to marketing, branding and consumer behaviour.Next, we’ll break down each color, their psychological meanings, the attributes and personality they communicate and how they’re used in the world of branding and marketing. For each color you’ll discover color psychology examples in branding and how the world’s biggest brands communicate through colorThen, you’ll learn how to use color psychology to pick the best color for your brand personality and strategy with step-by-step processes. 0:00 How To Use Color Psychology In Marketing And Branding1:28 Brand Color Psychology: An Overview2:32 Red3:43 Blue6:21 Yellow7:49 Green9:32 Orange11:14 Black12:32 White13:39 Purple14:48 Magenta16:11 How To Use Color Pyschology In Your Brand Strategy16:56 #1: Understand The Audience18:30 #2: Define The Brand’s Position19:41 #3: Craft The Brand’s Personality & Attributes21:04 #4: Match Attributes To Colors21:49 #5: Create A Color Palette25:21 #6: Apply Your Brand Colors Consistently#colorpsychology #colorpsychologyinmarketing #colorpsychologyinbranding #marketingcolorpsychology #brandingcolorpsychology #colorpalettes #colorpallette #colorharmony #colormeanings—————-✅ FREE BRAND STRATEGY RESOURCES ✅——————–✅ FREE PRO BRAND STRATEGY BLUEPRINT: https://brandmasteracademy.com/brand-strategy-blueprint/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ BECOME A BRAND STRATEGISTOur flagship training “Brand Master Secrets” – Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PROLearn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.https://products.brandmasteracademy.com/products/brand-master-workshops/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bmw✅ INSIDE BRAND MASTER SECRETShttps://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ BRAND MASTER ACADEMYThe brand strategist training groundhttps://brandmasteracademy.com/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms————— ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ——————–✴️✴️ BRAND MASTER ACADEMY ON SOCIALInstagram – https://www.instagram.com/brandmasteracademy/Facebook – https://www.facebook.com/pg/brandmasteracademyLinkedin – https://www.linkedin.com/in/stephen-houraghanYoutube – https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1Twitter – https://twitter.com/BrandMasterAcad✴️✴️ JOIN THE FACEBOOK COMMUNITYhttps://www.facebook.com/groups/brandmasteracademy/Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.✴️✴️ EXCLUSIVE TIPS & TECHNIQUEShttps://brandmasteracademy.com/subscribe/Get on the list for exclusive brand strategy tips and techniques—————- 🎧 LISTEN TO THE PODCAST 🎧 ——————–🎧🎧 LISTEN TO THE BRAND MASTER PODCASThttps://brandmasteracademy.com/brand-master-podcast/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms—————-🙏 SUPPORT THE CHANNEL 🙏——————–AFFILIATE LINKSSupport Brand Master Academy by purchasing through our affiliate links.We get a small commission with no extra cost to you.🙏🙏 AMAZON | https://amzn.to/30JtFmU🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso🙏🙏 WEBFLOW | https://webflow.grsm.io/bma🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw🙏🙏 AWEBER | https://bit.ly/3rWpzDR business questions

Categories
Entrepreneurship

What Is Brand Recognition (14 Ways To Boost Brand Awareness) [Video]

Learn what brand recognition is and 14 strategies to boost brand awareness for your business.You’ll know what brand recognition is and how to grow it with brand awareness techniques. First, you’ll discover the 4 levels of brand memorability including brand awareness, brand recognition, brand recall, and brand salience. Then we’ll dive into 14 effective strategi3es you can use to grow your brand awareness and ultimately make your brand more visible. You also understand the difference between brand recognition vs brand recall, and brand awareness vs brand salience. 0:00 What Is Brand Recognition (14 Ways To Boost Brand Awareness)1:27 4 Levels Of Brand Memorability1:57 Memory Level 1: Brand Awareness2:15 Memory Level 2: Brand Recognition2:32 Memory Level 3: Brand Recall3:04 Memory Level 4: Brand Salience3:34 14 Strategies To Boost Brand Memorability3:39 #1: Know Your Audience4:25 #2: Define Clear Brand Awareness Goals5:27 #3: Share Your Differences5:51 #4: Use Content Marketing To Provide Valuable Resources6:58 #5: Partner With Other Brands7:34 #6: Show A Human Face8:25 #7: Use Brand Storytelling9:01 #8: Invest In Digital Marketing9:35 #9: Use Paid Media10:11 #10: Launch A Referral Program11:08 #11: Encourage Sharing & Brand Advocacy12:09 #12: Promote A Tagline12:47 #13: Align With Industry Experts13:27 #14: Establish A Cohesive Brand Presence#brandrecognition #brandstrategy #brandmemorability #brandpositioning #brandvoice #brandmessaging—————-✅ FREE BRAND STRATEGY RESOURCES ✅——————–✅ FREE PRO BRAND STRATEGY BLUEPRINT: https://brandmasteracademy.com/brand-strategy-blueprint/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ BECOME A BRAND STRATEGISTOur flagship training “Brand Master Secrets” – Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PROLearn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.https://products.brandmasteracademy.com/products/brand-master-workshops/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bmw✅ INSIDE BRAND MASTER SECRETShttps://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms✅ BRAND MASTER ACADEMYThe brand strategist training groundhttps://brandmasteracademy.com/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms————— ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ——————–✴️✴️ BRAND MASTER ACADEMY ON SOCIALInstagram – https://www.instagram.com/brandmasteracademy/Facebook – https://www.facebook.com/pg/brandmasteracademyLinkedin – https://www.linkedin.com/in/stephen-houraghanYoutube – https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1Twitter – https://twitter.com/BrandMasterAcad✴️✴️ JOIN THE FACEBOOK COMMUNITYhttps://www.facebook.com/groups/brandmasteracademy/Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.✴️✴️ EXCLUSIVE TIPS & TECHNIQUEShttps://brandmasteracademy.com/subscribe/Get on the list for exclusive brand strategy tips and techniques—————- 🎧 LISTEN TO THE PODCAST 🎧 ——————–🎧🎧 LISTEN TO THE BRAND MASTER PODCASThttps://brandmasteracademy.com/brand-master-podcast/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms—————-🙏 SUPPORT THE CHANNEL 🙏——————–AFFILIATE LINKSSupport Brand Master Academy by purchasing through our affiliate links.We get a small commission with no extra cost to you.🙏🙏 AMAZON | https://amzn.to/30JtFmU🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso🙏🙏 WEBFLOW | https://webflow.grsm.io/bma🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw🙏🙏 AWEBER | https://bit.ly/3rWpzDR

Categories
Entrepreneurship

Business Branding & Personal Branding Advice [Video]

Today is a very special episode of The Branding Teacher. I recently joined TiiTok as a way to reach more small business owners & teach more them about branding. My good friend Sam has grown his personal brand on TikTok from 0 followers to almost 38K followers in a year and a half. He focuses on really cool dynamic videos, showcasing his middle eastern cultures but fusing them with the 21st century. All while flipping the switch on tradition. I join him live on TikTok to discuss branding, business branding, personal branding, & social media marketing.To follow Sam he is @azra_david on TikTok or visit https://www.tiktok.com/@azra_davidTo follow The Branding Teacher on TikTok @thebrandingteacher or visit https://www.tiktok.com/@thebrandingteacher——————————————————————————————————————–Need help branding your business or developing your personal brand? Or need help reinventing your business? Check out my branding services. https://www.thebrandingteacher.com/hireme——————————————————————————————————————–Interested in learning how to brand your business on your own? Enroll in Do it Yourself Branding for Entrepreneurs. The perfect online course for small business owners or one-person-shots to learn all the branding skills you need to brand your business from start to finish.https://www.thebrandingteacher.com/brandingcourse——————————————————————————————————————–Not sure what you need for your branding? Schedule a free consultation, where we will discuss your business’s branding needs and tailor-make a branding plan, just for you. https://app.squarespacescheduling.com/schedule.php?appointmentType=28960424&owner=24358863

Categories
Entrepreneurship

What Is A Branding Coach? (Personal And Business) [Video]

Learn what a personal branding coach and business branding coach is and how they develop effective brand leaders. #brandingcoach #brandcoach #brandstrategy—————-✅ FREE BRAND STRATEGY RESOURCES ✅——————–✅ FREE PRO BRAND STRATEGY BLUEPRINT: https://brandmasteracademy.com/brand-strategy-blueprint/✅ BECOME A BRAND STRATEGISTOur flagship training “Brand Master Secrets” – Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.https://brandmasteracademy.com/brand-master-secrets/✅ INSIDE BRAND MASTER SECRETShttps://brandmastersecrets.thinkific.com/bundles/brand-master-secrets✅ BRAND MASTER ACADEMYThe brand strategist training groundhttps://brandmasteracademy.com/————— ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ——————–✴️✴️ BRAND MASTER ACADEMY ON SOCIALInstagram – https://www.instagram.com/brandmasteracademy/Facebook – https://www.facebook.com/pg/brandmasteracademyLinkedin – https://www.linkedin.com/in/stephen-houraghanYoutube – https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1Twitter – https://twitter.com/BrandMasterAcad✴️✴️ JOIN THE FACEBOOK COMMUNITYhttps://www.facebook.com/groups/brandmasteracademy/Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.✴️✴️ EXCLUSIVE TIPS & TECHNIQUEShttps://brandmasteracademy.com/subscribe/Get on the list for exclusive brand strategy tips and techniques—————- 🎧 LISTEN TO THE PODCAST 🎧 ——————–🎧🎧 LISTEN TO THE BRAND MASTER PODCASThttps://brandmasteracademy.com/brand-master-podcast/—————-🙏 SUPPORT THE CHANNEL 🙏——————–AFFILIATE LINKSSupport Brand Master Academy by purchasing through our affiliate links.We get a small commission with no extra cost to you.🙏🙏 AMAZON | https://amzn.to/30JtFmU🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso🙏🙏 WEBFLOW | https://webflow.grsm.io/bma🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw🙏🙏 AWEBER | https://bit.ly/3rWpzDRAbout This Video: By the end of this video you’ll know what a branding coach is, what they do and why they’re growing in demand. First, we’ll answer the question “What is a branding coach” before we explore how and why they have emerged through a growing demand from savvy entrepreneurs and brand leaders. Next, you’ll discover why this new wave of entrepreneurs and solopreneurs want more control over the brands they’re building and exactly what they’re looking for. Next, you’ll learn what a branding coach does and how they train and prepare brand leaders to achieve competitive results with their brands. Then, we’ll looks at the difference between a brand strategist vs branding coach, and the significant nature of this difference before looking at the future of this evolving branding coach role. 0:00 What Is A Branding Coach? (Personal And Business)1:20 What Is A Branding Coach?1:58 Why Branding Coaches & Personal Branding Coaches Are In-Demand?2:33 Branding Coaches Emerged For Small Business3:23 What Does A Branding Coach Do?4:09 Branding Coach Vs Brand Strategist4:40 The Future Of Branding Coaches