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Entrepreneurship

#18. America is a Brand…Does It Deliver on its Promise? – Marketing Muckraking Podcast with RKA [Video]

America is a brand. And if you are an American, you are an affiliate or brand ambassador. Theoretically, we’re paid in “freedom” and the benefits of living in this country. But are we being paid in full?As both consumers and ambassadors, the questions to ask ourselves are:“What is the value proposition? Does America deliver on its brand promise of freedom and justice for all? Life, liberty, and the pursuit of happiness? What are the benefits of my brand loyalty? And what are the costs of buying in?”In this episode of Marketing Muckraking, I’m exploring America the brand and the history of patriotic advertising, both for the country and its companies.Did you know that the Pledge of Allegiance was originally written by a Christian socialist copywriter for The Youth’s Companion newspaper in 1892 as a way to sell more newspapers? Readers who sold the most newspapers were awarded a free flag!The Pledge of Allegiance was advertising, first and foremost.Join me as we examine America the Brand through:Copywriting – there’s no brand with more consistent language around “freedom” and “happiness” than AmericaPain Points — the American brand appeals to our sense of scarcity and our fear of what would happen to us if we lived anywhere else.Opt-Ins — when we vote, we opt in to a sense of political efficacy that keeps us invested in what we’ll get in return. Do our politicians deliver?Accept No Substitutes — as schoolchildren, we’re taught that the USA is the greatest country on Earth and everything else falls short. Is it true?Brand Loyalty — branding is meant to justify a higher price because of our emotional connections. What price do we pay for loyalty to Brand America? Is it worth the extra cost?Branding, at the end of the day, is the engineering of a reputation.America The Brand has sold us on a reputation of life, liberty, and the pursuit of happiness.If any other brand sold us this message and failed to deliver, we would stop buying. So why do we keep buying into this one?—ABOUT THE SHOW:Welcome to Marketing Muckraking, the show that asks not simply what brand culture can do for us, but what it’s doing to us — with your host, creative director, brand strategist gone wild, and the court jester of online business, Rachael Kay Albers — making fun of business and making business fun.This is the show for rebels, revolutionaries, and renegades who run businesses that burn the rulebook. If you’re sick of business podcasts with all the answers — I’ve got nothing but questions.Where we swap B-School for FREE SCHOOL, easy for honest, and goal digging for marketing in pursuit of meaning.If you love the show and want to support more marketing muckraking, please subscribe, review, share with your enemies, and if you really want to make my day, you can go to BuyMeARobe.com and leave a little something on the nightstand. MORE ABOUT THIS EPISODE:https://rachaelkayalbers.com/america-brand-advertising-history/FOLLOW ME ON INSTAGRAM:https://instagram.com/rachael.kay.albers/https://www.instagram.com/marketingmuckraking/LEARN MORE ABOUT MARKETING MUCKRAKING:https://rachaelkayalbers.com/marketing-muckraking/SUBSCRIBE FOR EMAIL UPDATES:https://rachaelkayalbers.com/subscribe/

Categories
Entrepreneurship

From Mess To Brand Success with Scott Jeffrey Miller [Video]

Learn how to go from mess to brand success.In the 38th episode of the On Branding Podcast, Arek Dvornechuck interviews Scott Jeffrey Miller and we talk about marketing.Learn more:➡️ https://www.ebaqdesign.com/podcast/38#Branding #Marketing #Podcast—”On Branding Podcast” by Ebaqdesign​Listen on Apple Podcasts​➡️ https://podcasts.apple.com/us/podcast/from-mess-to-brand-success-with-scott-jeffrey-miller/id1257824051?i=1000549519755Listen on Google Podcasts​➡️ https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9kYmY1NjAvcG9kY2FzdC9yc3M/episode/OWI1Yzk0MTEtN2U3Ny00MmM0LTllMTItMjkxN2VlNGQ4NWQw?sa=X&ved=0CA0QkfYCahcKEwiA4-jw-9v1AhUAAAAAHQAAAAAQAQ​Listen on Spotify​➡️ https://open.spotify.com/episode/6ll9tHh3s6p4IdrflghWgF?si=8f08196c7fba4db0MY BRAND STRATEGY COURSE➡️ https://www.ebaqdesign.com/strategy-guide—OUR AFFILIATE LINKSAdobeStock: https://www.ebaqdesign.com/go/adobestockWebflow: https://ebaqdesign.com/go/webflowMyFonts: https://www.ebaqdesign.com/go/myfontsSmartMockups: https://www.ebaqdesign.com/go/smartmockups Envato: https://ebaqdesign.com/go/envatoDesignCuts: https://ebaqdesign.com/go/designcuts—Stay tuned for tips on branding, strategy, and design 🔔

Categories
Entrepreneurship

How To Elevate Your Brand with Ueber-Brands [Video]

Learn how to elevate your brand. In the 37th episode of the On Branding Podcast, Arek Dvornechuck interviews Wolfgang Schaefer and JP Kuehlwein and we talk about brand elevation.Learn more:➡️ https://www.ebaqdesign.com/podcast/37Check out Wolfgang and JP’s book! 👉 “Brand Elevation: Lessons in Ueber-Branding” (https://amzn.to/3Inf5WF)#Branding #Marketing #Podcast—”On Branding Podcast” by Ebaqdesign​Listen on Apple Podcasts​➡️ https://podcasts.apple.com/us/podcast/how-to-elevate-your-brand-with-ueber-brands/id1257824051?i=1000548811808Listen on Google Podcasts​➡️ https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9kYmY1NjAvcG9kY2FzdC9yc3M/episode/MjQxMjRjMTktOGUyYi00ZTg3LThmMGYtODk3NDQwOGRlMmNh?sa=X&ved=0CAUQkfYCahcKEwiQwqbOrMr1AhUAAAAAHQAAAAAQRA​Listen on Spotify​➡️ https://open.spotify.com/episode/18yAxKORUmwFAVGrQwCnwu?si=dda699d743024da5MY BRAND STRATEGY COURSE➡️ https://www.ebaqdesign.com/strategy-guide—OUR AFFILIATE LINKSAdobeStock: https://www.ebaqdesign.com/go/adobestockWebflow: https://ebaqdesign.com/go/webflowMyFonts: https://www.ebaqdesign.com/go/myfontsSmartMockups: https://www.ebaqdesign.com/go/smartmockups Envato: https://ebaqdesign.com/go/envatoDesignCuts: https://ebaqdesign.com/go/designcuts—Stay tuned for tips on branding, strategy, and design 🔔

Categories
Entrepreneurship

Making Brands Future Ready with Clarkmcdowall [Video]

Learn how to make brands future-ready. In the 36th episode of the On Branding Podcast, Arek Dvornechuck interviews Paul McDowall and Catherine Clark and we talk about branding.Learn more:➡️ https://www.ebaqdesign.com/podcast/36#Branding #Marketing #Podcast—”On Branding Podcast” by Ebaqdesign​Listen on Apple Podcasts​➡️ https://podcasts.apple.com/us/podcast/making-brands-future-ready/id1257824051?i=1000548110611Listen on Google Podcasts​➡️ https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9kYmY1NjAvcG9kY2FzdC9yc3M/episode/YzM3MGUxYTYtNzk0Zi00YzUzLTlmYzctOTYzMjAzNDQzZTY2?sa=X&ved=0CAUQkfYCahcKEwiA0r6E4rj1AhUAAAAAHQAAAAAQAQ​Listen on Spotify​➡️ https://open.spotify.com/episode/5OtvskkLOeIbSUixJ4XJg9?si=f929e136ce0d4ff6MY BRAND STRATEGY COURSE➡️ https://www.ebaqdesign.com/strategy-guide—OUR AFFILIATE LINKSAdobeStock: https://www.ebaqdesign.com/go/adobestockWebflow: https://ebaqdesign.com/go/webflowMyFonts: https://www.ebaqdesign.com/go/myfontsSmartMockups: https://www.ebaqdesign.com/go/smartmockups Envato: https://ebaqdesign.com/go/envatoDesignCuts: https://ebaqdesign.com/go/designcuts—Stay tuned for tips on branding, strategy, and design 🔔