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Alinka Rutkowska is the CEO of Leaders Press, a USA Today and Wall Street Journal best-selling press, where she creates books for entrepreneurs from scratch and launches them into best-seller with a 100% success rate. She runs a hybrid publishing house with traditional distribution (via Simon & Schuster) through which more than 500 entrepreneurs have been able to share their stories with the world. Alinka has been featured by Forbes, Entrepreneur Magazine, Entrepreneurs on Fire, and numerous other outlets. Her mission is to help 10,000 entrepreneurs share their wisdom with the world by 2030.Here’s a glimpse of what you’ll learn:• The success of Alinka’s primary school newspaper venture• The influence and support Alinka’s scholarly family imparted• What the impetus for leaving the corporate world was for Alinka• How self-publishing worked for her first book• Why you should decide to tell your own story• The process Leaders Press takes a book idea through• Insights into bestseller list selections• The difference between lead generation and lead conversion• How explosive growth was a challenge for Alinka at the start of this yearIn this episode…Alinka Rutkowska, a five times USA Today bestselling author, is originally from Poland and she recalls her first entrepreneurial venture in primary school there: putting together a school newspaper to compete with the existing paper she didn’t like. That likely signaled her ultimate future in books and authorship. Though Alinka went through business school and worked in multinational corporations to great success, she ultimately returned to her founding passion of books and publishing. Today she is the CEO of Leaders Press which has 198 authors on the USA Today bestseller list. Alinka aligns her passion for entrepreneurship with her publishing savvy by largely launching and promoting books on business and publishing. In this episode of What CEOs Talk About, host Martin Hunter and Alinka Rutkowska discuss how Alinka came to self-publish her first book and how its success allowed her to step away from the corporate world to start her business. She details exactly how her company, Leaders Press, assists entrepreneurs in taking their books from idea to bookstore success, why it’s important to tell your own story, how books are chosen to be on bestseller lists, and how lead generation from books works. You will want to hear Alinka’s story and the insights she has on how you could be an author.Sponsor for this podcast…This podcast is brought to you by URGEO.https://www.urgeo.com/URGEO is the Latin for urge: A strong desire to drive change, stimulate thought, incite feeling, and encourage action. Martin Hunter and his team provide liberation for the CEO and Board of a company through their fractional COO services.URGEO’s fractional COO services help to move you through growing pains so that your company can flourish and improve its profits.They have worked with a multitude of companies in SaaS, CPG, mining, and transportation, from start-ups to large multinational corporations. They specialize in helping companies avoid roadblocks and stay on the right strategic and operational track for growth.If you are a visionary and want an integrator to get everything done for you, then you need to get in touch with URGEO today.To learn more about their services, visit https://www.URGEO.com or email them directly at info@urgeo.com