audio branding

Sound is a powerful tool in Marketing. The use of sound in shaping our perception is called Sound Marketing which is also known as Audio Branding or Sonic Branding. This is another very important topic in sensory marketing. In this video, you will see how brands are harnessing the power of sound and music to shape our perception and influence our behavior. Chapters:00:00 Intro00:25 What is in this episode?00:36 What is Sound Marketing?00:50 How sound can change our perception01:29 Sound is like touch at a distance01:51 Interesting Example -102:20 Interesting Example -202:36 Silence02:59 How people can recognize brands easily by sound03:34 Harley Davidson’s Sound Marketing 03:44 Japanese People can recognize car brand by engine sound03:53 Sound can demotivate also!04:11 Distinctive tones of Talking Apps04:25 Distinctive Mobile Ringtones04:49 People can even hear sound by seeing image05:00 Sound Marketing Application in Bangladesh05:31 How you can implement Sound Branding06:31 ConclusionAbout me:I am Shaikh Imran Aziz, a passionate brand marketer with 14 years’ experience of brand and marketing in different local and multinational companies in different industries. I would love to share my knowledge with the young brand lovers, consumers and anyone who loves and takes interest in sales, marketing and branding. Follow on:Facebook link: www.facebook.com/mybrandbasics Happy Branding!#soundmarketing#brandbasics #shaikhimranaziz