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Justin Harmon is the Marketing Director for Eide Chrysler based in Bismarck, North Dakota. He oversees the marketing of four stores and works with multiple vendors, holding them accountable for top performance. One of Justin’s specialties is leveraging video for monthly offers, community participation, and showcasing the dealership’s culture. Justin was born and raised in North Dakota and enjoys the outdoors. He trains for long-distance endurance sports including Ironman triathlons. He also works part-time as a spin instructor.Here’s a glimpse of what you’ll learn: • How Justin Harmon got started in the automotive space• The importance of being creative and a good listener• Justin talks about some of the marketing videos he’s made• What Eide Chrysler has been doing to adapt to changing consumer trends caused by COVID-19• The digital marketing and retailing strategies Justin has been using for Eide Chrysler• Justin talks about his participation in Ironman triathlonsIn this episode…The current economic times have made it necessary for dealerships to embrace digital marketing and detail retailing to promote their businesses and products. To do this, marketers have to be creative in their outreach messages for attracting potential customers. They also have to pay attention and listen to their audience if they want to provide the best products and services to them.For Justin Harmon, effective digital retailing can compare to preparing for a triathlon. You have to prepare well in advance and know what your goal is. You also need to evaluate and measure your performance to become better and achieve greater success. In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Justin Harmon, the Marketing Director for Eide Chrysler, about his dealership digital retailing strategies during the current COVID-19 pandemic. He also talks about the importance of being a good listener, his video marketing strategies, and his love for Ironman triathlons.Sponsor for this episode…https://www.autoleadstar.com/This episode is brought to you by AutoLeadStar, a company that helps car dealerships engage quality customers on the web and convert them into car buyers.Co-founded by Aharon Horwitz, Yishai Goldstein, and Eliav Moshe, AutoLeadStar’s state-of-the-art software automates a dealership’s entire marketing funnel and provides around-the-clock service for dealers.AutoLeadStar’s innovative technology helps dealerships automate ads, connect with customers, and discover ROI and performance metrics. Visit their website at www.autoleadstar.com to learn more about their around-the-clock marketing service.