One of the best ways to identify your business’s strengths and weaknesses is through doing a SWOT analysis. In this video, we will be covering how to do a SWOT analysis and why it is beneficial for your small business.
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According to numbers from Facebook in December 2020, nearly one-third (31%) of small businesses in the U.S. are currently not operational.
This was in large part due to the restrictions in place that affected many small businesses.
Regardless of whether you’re operational or not, you’ve likely realized that you need to identify places…
…where you can be better prepared and can improve your positioning and readiness for new and emerging realities, trends, and customer needs.
One of the best ways to identify these positions is by doing a SWOT Analysis. Let’s get into it!
Video Outline
Intro (0:00)
What Is A SWOT Analysis (1:50)
Why Do You Need To Perform A SWOT (2:05)
Who Should Be involved In The SWOT Analysis (2:41)
How To Perform A SWOT Analysis (3:51)
Establish Your SWOT Objective (4:42)
Gather Data, Research Competitors, Ask For Input (5:42)
Strengths (9:17)
Weaknesses (10:08)
Opportunities (10:34)
Threats (11:18)
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