NEW YORK, USA — Award-winning designer Juan Carlos Pagan, co-founder and partner at creative studio Sunday Afternoon in New York, has developed the first brand identity for the Young Ones Student Awards, one of the world’s most acclaimed competitive showcases for advertising, digital communication and design students.
Young Ones branding presented a challenge, as the program encompasses four separate competitions. Three of the competitions – Young Ones ADC, Young Ones One Show Brief competition, and Young Ones TDC – have origins in other awards from The One Club for Creativity, each with their own well-known icons.
Pagan chose to leverage these existing icons — the historic Art Directors Club ADC Cube, The One Show Pencil, and Type Directors Club circular seal — to develop a simple and dynamic new icon that incorporates all three shapes around the central “Y” representing Young Ones.
The identity extends to each of the individual competitions, where the flat, singular design allows them to stand on their …