Summit Health today announced the launch of its first consumer advertising campaign to illustrate its capabilities as a connected health care network. Created by the 2019 merger of Summit Medical Group and CityMD, Summit Health is bringing deep clinical integration, an enhanced digital experience for patients, and growth in providers and locations to the greater New York metropolitan area.
Produced by Summit Health’s branding and marketing partner, Elmwood, the campaign’s tagline, ‘Care at Every Connection,’ is an extension of Summit Health’s new brand platform, emphasising a more compassionate, responsive, and connected kind of care. Through a series of films and integrated creative executions, the advertising comes to life with patient stories that highlight connected care between providers and patients, providers and providers, and from moment to moment.
“Putting the patient at the heart of our ad campaign is representative of what we do as an organisation. We believe these moments will resonate …