astara boosts lead conversion and customer loyalty by 30% with Salesforce Customer 360.
When it comes to driving, consumers’ preferences change fast. One minute, they crave the luxury of a self-driving vehicle, the next, they’re content to rideshare in a practical Fiat 500. Global open mobility company astara recognized that the market was crowded with various companies offering different services to consumers, but none that catered to what they really wanted. However, with so many companies in the industry, it was difficult and costly to compete as a business centered on car distribution, vehicle subscriptions, and connected vehicle software. The solution? Not competitive intelligence, but customer intelligence.
“We needed to transform our entire business model to get closer to our customers. And Salesforce Customer 360 helped make it happen,” said Jorge Navea, astara’s CEO.
Using Salesforce Customer 360, astara can bring together data that includes dealership interactions and website visits to create a single view of its customer. Now, astara can predict …