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STRONG Pilates has launched its new brand campaign ‘More Than Pilates’, developed with creative production agency House of Groms with STRONG Pilates’ marketing team.
The Australian-born fitness franchise blends Pilates with cardio and strength training aims to disrupt the traditional Pilates format.
The new branding encapsulates STRONG’s rebellious energy, determined mindset and focus on community. It will roll out globally through a tiered, social-led campaign, accompanied by community activities to drive in-studio engagement.
More Than Pilates, the campaign’s tagline, emphasises STRONG’s unique blend of Pilates, cardio and strength training via the exclusive “Rowformer” and “Bikeformer” machines (a reformer bed with a rower or bike on the end). Four content pieces will roll out across META channels and YouTube to showcase and educate on the brand’s equipment innovations, programming, longevity and community through dynamic video and imagery.
Co-founder of STRONG Pilates, Michael Ramseysaid that it was timely to elevate …