Strategic Partnerships: Unlocking growth beyond internal capacity [Video]
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Entrepreneurship

Strategic Partnerships: Unlocking growth beyond internal capacity [Video]

In today’s hyper-competitive and capital-constrained business environment, strategic partnerships are no longer just nice-to-have—they are essential. For Ghanaian CEOs seeking to scale, expand markets, or accelerate innovation without overstretching internal resources, partnering with the right organizations can be the smartest path forward.

Why Strategic Partnerships Matter Now.• Access to Capabilities: You can leverage partners’ expertise, distribution channels, technology, or brand strength.• Risk Sharing: Strategic alliances allow for shared investments and reduced exposure in uncertain ventures.• Speed to Market: Collaborations often help you enter new markets or launch products faster than going it alone.

Types of Strategic Partnerships CEOs Should Explore.1. Market Access Alliances• Partner with local or international firms that already serve your target customers or regions.2. Technology Collaborations.• Work with startups, research institutions, or tech companies to co-develop innovative solutions.3. Co-Branding or Co-Marketing Deals.• Align with brands that complement yours to create mutual visibility and trust.4. Supply Chain Partnerships• …

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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]
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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac

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