Everyone loves a good story. Your customers are no exception. And that means, in the crowded world of B2B content, every business has an ace to play – whether or not they realize it.
But what if your business is super technical, highly niche, or dare we say "boring”?
Well here’s what’s REALLY boring: a brand that’s totally void of human emotion, personality or lasting impact. And that’s where storytelling marketing can really help you shine. Here’s a look at why you should make stories part of your marketing strategy, plus some simple ideas to get started.
What Is Storytelling Marketing?
Storytelling marketing, also referred to as brand storytelling, uses a narrative to communicate a message. A sub-form of content marketing, it is a powerful way to humanize your brand and help your customers understand why they should care about something.
Done right, storytelling can breathe life and much-needed emotion into an otherwise "blah" brand message. And emotion is a powerful persuader in any marketer's toolbox.
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