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Story Brand—How to Craft Stories That Build Your Brand 2022 [Video]

Story Brand—How to Craft Stories That Build Your Brand 2022

What makes a story great? Why do we connect with the characters in them? Why do they remain special to us? In this clip from one of his Adobe MAX 2022 talks, Chris breaks down three elements that every story, including yours, needs to be great.

Using Marvel’s Spiderman as an example, Chris takes us on a journey to recognize why certain stories are powerful, and how to make your own story just as powerful.

1. Origin story
2. Defining moment
3. Having transformed

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