Watch the full interview: https://youtu.be/5c6l_eVoIjY
Karen O’Brien is CMO of Trufan and they just redid their branding. Startup Business Branding can be tricky and in this clip Karen breaks down Trufan’s startup branding strategy.
Treat this clip as a beginner’s guide to branding and your startup branding guide. Some of the topics discussed are:
-Brand positioning
-Brand Voice
-Value Proposition
-Brand color scheme
Not only do we discuss how Karen and Trufan approached the various elements of the branding mix applied to Trufan but Trufan also recently acquired another company so we chat on how Trufan not only did startup business branding for one business but for two and how those two new brands fit in together.