Today on the podcast we are joined by Trufan CMO Karen O’Brien to discuss the company’s startup branding strategy. Startup business branding can be tricky so in this interview Karen gives you a beginner’s guide to branding.
Branding is more than just your brand colors and slogan – there are many moving pieces when it comes to crafting a brand. So, how does branding work? Listen to the full interview with Karen to learn how.
We start the podcast with Business Branding 101 going over the different branding elements and then we look at the various elements through Trufan, a startup that just went through a branding exercise and create a startup branding guide for you.
If you’re wondering how do you brand your business then watch this interview and get the answers!
WHAT WE TALKED ABOUT
1:11 – Coming on board to Trufan as CMO
10:33 – A Beginner’s Guide to Branding
21:24 – Trufan’s Startup Branding Strategy
40:35 – How Does Branding Work when you acquire a second company? Integrating Trufan’s latest acquisition, Playr into the branding
55:14 – Trends in the marketing industry
1:04:19 – Wrap up questions
FOLLOW KAREN
LinkedIn – Karen OBrien – https://www.linkedin.com/in/karenobrien
Twitter – @BondJaneBond – https://twitter.com/bondjanebond
FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube – Jacob Kelly – https://www.youtube.com/channel/UCEuuwecRpbpzJjZFE5V3-nQ
Instagram – @TheJacobKelly – https://www.instagram.com/thejacobkelly/
FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife
Instagram – @MySocialLifePodcast – https://www.instagram.com/mysociallifepodcast
https://mysociallifepodcast.com
FOLLOW TRUFAN
https://www.trufan.io
Instagram – @Trufan.io – https://www.instagram.com/trufan.io/
MUSIC
Song: Tough Love – Joakim Karud
https://soundcloud.com/joakimkarud
https://www.facebook.com/joakimkarudmusic
https://www.youtube.com/user/JoakimKarud
Music from Soundcloud