Startup branding is important for all new businesses. As a startup, you’ll face intense competition from other brands in your space. Hence the need to develop an impeccable branding strategy that makes you stand out.
Building a strong brand identity can be tricky, yet extremely valuable. It helps set your company apart from others and creates an instant link between your product and a set of values or emotions. However, the tricky part is that, unlike large corporations that invest thousands of dollars in branding, startups rarely have that luxury.
Now the question isn’t whether you should invest in branding. The real question is, how do you build a memorable startup brand that attracts the right audience and builds an emotional connection with customers without breaking the bank? That’s what this video is about.
In this video, we’ll discuss the basic elements of developing your brand, the costs associated with it and the steps you should take to start your business off on the right foot.
You don’t have to be a designer to create something great. With a template and an easy-to-use design tool like Visme, you can easily develop branding and marketing materials regardless of your level of design skills. Get started with Visme now: https://www.visme.co/templates/
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In this video, we’ll cover:
00:51 Basic elements to launch your brand identity
01:26 Your logo
02:30 Color palette
03:31 Tone of voice
04:05 Tagline
04:52 Font and Typography
05:40 Imagery
06:21 Sounds
07:00 How much does this cost?
To read the blog post version of this video, head over to: https://visme.co/blog/startup-branding/