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Entrepreneurship

Starting A Home-Based Franchise – Thryv [Video]

The word franchise usually conjures up images of brick and mortar stores with large, recognizable signs and logos positioned in strip malls or on Main Streets. However, today’s franchise businesses are using a home-based distribution model to cut back on operating costs, making home-based franchises more popular than ever. In fact, home-based franchises now account for over half of the small businesses in the US, according to the Small Business Administration.

It’s not hard to see why home-based franchises are the most popular businesses in the franchise sector: operating a franchise from the comfort of your home provides the flexibility and affordability of operating a home-based business with the ease of entry that franchise business ownership can often bring.

If you are thinking about running your own business from home, consider a home-based franchise. Here are some points to consider to help you determine if you are ready to start a …

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Entrepreneurship

Mastering Marketing Automation & AI in Customer Engagement [Video]

Thursday, January 30, 2025 at 1:00 PM Central Standard Time. In this session, discover the secrets to leveraging AI-powered solutions to engage with customers, advance leads along the sales funnel and personalize follow-up strategies. Discover the power of AI in nurturing leads, providing online customer engagement, and fostering meaningful interactions. Learn how to integrate a concierge approach into your lead management process, ensuring no missed opportunities. Well also discuss customer engagement, offering insight into best practices for implementation. Prepare for a fun and insightful take on AI as we investigate its role in modern marketing strategies and its potential to shake up OEM and dealer-focused selling. Three Learning Outcomes1. Effective Utilization of Marketing Automation2. Maximizing AI Capabilities3. Innovative Approaches to Customer Engagement