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Entrepreneurship

Stanley 1913’s Matt Navarro on Creating a Lifestyle Brand That Lasts [Video]

More than 100 years after its founding, drinkware maker Stanley 1913 faced a challenge: transforming its heritage brand into a modern cultural phenomenon. 

In this episode of the Marketing Vanguard podcast, host Jenny Rooney sits down with Matt Navarro, president of Stanley, to explore the company’s remarkable evolution from worksite essential to viral sensation.

Learn how Stanley maintains its cultural relevance through strategic partnerships, sustainability initiatives, and lifestyle brand positioning. 

Whether you’re a marketing leader looking to revitalize a legacy brand or seeking insights on connecting with Gen Z consumers, this conversation reveals the delicate balance between honoring heritage and driving innovation. 

“Some would say we had a viral moment. I would say we’ve been building momentum for the last four years,” he says on the podcast.

Tune in to discover how authenticity, sustainability, and cultural connectivity can transform a traditional brand into a modern lifestyle icon.

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Entrepreneurship

Strathcona Tweedsmuir students shine at North American STEM Racing championship - OkotoksOnline.com [Video]

Students from Strathcona Tweedsmuir School (STS) recently in Charlotte, North Carolina, to compete in a national miniature F1 car racing tournament. STS had three teams competing in the Stem Racing National Championship: Sol de Miami Racing, Cyclone, and Peak Performance. The tournament is designed to introduce young students to STEM subjects and encourage them to apply that knowledge in an engaging, hands-on way. Teams were tasked not only with designing and building a CO cannister-powered car, but also with managing branding and sponsorship campaigns and presenting engineering and management portfolios. For Manya Arora, team manager for Sol de Miami Racing, it was an invaluable resource of feedback from industry professionals.