Stagwell set to acquire strategic digital communications agency Create Group [Video]
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Entrepreneurship

Stagwell set to acquire strategic digital communications agency Create Group [Video]

Stagwell has entered an agreement to acquire Dubai-based strategic digital communications agency Create Group.

The agreement between the two firms was made on December 23. 

The deal would add Create Group to Stagwell’s Code and Theory Network, the holding company’s technology-first group designed to navigate changing consumer behaviors, emerging technologies and AI, according to Stagwell.  

The network includes flagship agency Code and Theory, as well as creative and marketing shops Instrument, Kettle, Left Field Labs, TrueLogic, Rhythm and Mediacurrent. 

The addition of Create Group aligns with Stagwell’s continued expansion in the Middle East and North Africa following the recent acquisitions of government advisory consultancy Consulum and influencer agency Leaders in July. 

Create Group CEO and founder Tom Otton will continue to lead the agency, which will be integrated into Stagwell’s Code and Theory Network. The agency will retain its name and branding once the acquisition is completed, according to Stagwell.

The combined entity will comprise …

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