Stagwell set to acquire strategic digital communications agency Create Group [Video]
Categories
Entrepreneurship

Stagwell set to acquire strategic digital communications agency Create Group [Video]

Stagwell has entered an agreement to acquire Dubai-based strategic digital communications agency Create Group.

The agreement between the two firms was made on December 23. 

The deal would add Create Group to Stagwell’s Code and Theory Network, the holding company’s technology-first group designed to navigate changing consumer behaviors, emerging technologies and AI, according to Stagwell.  

The network includes flagship agency Code and Theory, as well as creative and marketing shops Instrument, Kettle, Left Field Labs, TrueLogic, Rhythm and Mediacurrent. 

The addition of Create Group aligns with Stagwell’s continued expansion in the Middle East and North Africa following the recent acquisitions of government advisory consultancy Consulum and influencer agency Leaders in July. 

Create Group CEO and founder Tom Otton will continue to lead the agency, which will be integrated into Stagwell’s Code and Theory Network. The agency will retain its name and branding once the acquisition is completed, according to Stagwell.

The combined entity will comprise …

Watch/Read More

Most Popular Posts Today

Most Popular This Week

How a Simple Coffee Sleeve Redesign Increased Customer Returns [Video]
►
Categories
Entrepreneurship

How a Simple Coffee Sleeve Redesign Increased Customer Returns [Video]

The success of any business often hinges on small, thoughtful changes that leave a lasting impression. For coffee shops, this can include enhancing the customer experience with clever tweaks to packaging or branding. But how could something as simple as a coffee sleeve make a measurable impact on customer loyalty? Surprisingly, the humble, often overlooked

Branding and Marketing: What’s The Difference? With Vince Warnock [Video]
►
Categories
Entrepreneurship

Branding and Marketing: What's The Difference? With Vince Warnock [Video]

Welcome back to the Leadership Stack Podcast! Today we have Mr. Vince Warnock, a marketer, speaker, and author of the book “Chasing the Insights.” For our premiere episode with Mr. Warnock, he will be answering a few questions from Mr. CEO at 22, Sean Si, about digital marketing. How essential marketing is for businesses? What are the differences between branding and marketing? And how do marketing and branding work together in making your business successful? Hop into this valuable episode of the Leadership Stack Podcast!Vince Warnock on Social Media:LinkedIn: https://www.linkedin.com/in/vdub01Website: https://vincewarnock.com/Book: https://chasingtheinsights.com/___Part 1 - Branding and Marketing: What's The Difference? https://youtu.be/v2ZoCtZVlUcPart 2 - Should You Really Go for Paid Ads? https://youtu.be/ERD6ZIp3I94Part 3 - Is Word of Mouth Marketing More Effective? https://youtu.be/xpzzPhc0VGA___To learn more about entrepreneurship, leadership & management, you can follow us on:Facebook: https://www.facebook.com/leadershipstack/TikTok: https://www.tiktok.com/@leadershipstack?lang=enListen on Spotify: https://leadershipstack.com/spotifyJoin our community and ask questions here: https://from.sean.si/discordleadme.ph/facebookSean Si on Social Media:LinkedIn: https://www.linkedin.com/in/seansiFacebook: https://www.facebook.com/seansi.speaks/Websites:SEO Hacker: https://seo-hacker.comSEO Services: https://seohacker.services/Sean Si: https://sean.si/Check out Sean's new project: Aquascape Philippines: https://aquascape.phEnroll now in Sean Si’s Masterclass:https://sean.si/masterclass/Support Sean Si’s work by becoming a patron:https://www.patreon.com/seansiWhere Sean Si invests and make his money work for him:https://leadme.ph/growinvest

  • Tags

This vlog contains an auto-curated collection of videos which may not always reflect our opinions and/or practices.