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Entrepreneurship

St. Louis Blues Alumni Association COVID-19 relief fund [Video]

Businesses interested in seeking funding can apply for the aid starting on Monday

ST. LOUIS — The St. Louis Blues Alumni Association has teamed up with a local community foundation to launch a new fund assisting businesses impacted by the Covid-19 pandemic.

The Blues Alumni Association and YouthBridge Community Foundation, in partnership with law firm Doster, Ullom and Boyle LLC, have established the Blues Alumni Assistance Fund. The fund will target St. Louis-area small businesses “severely affected” by the pandemic and provide one-time grants of up to $15,000.

Blues Alumni Association President Bruce Affleck, who played with the Blues for five seasons in the 1970s, said the group’s assistance fund was inspired by a similar project initiated by digital media company Barstool Sports. Barstool has created the Barstool Fund, which has raised more than $37 million to aid small businesses during the pandemic.

“We stole (the idea) from them, to be honest with you,” Affleck …

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Entrepreneurship

How a Simple Coffee Sleeve Redesign Increased Customer Returns [Video]

The success of any business often hinges on small, thoughtful changes that leave a lasting impression. For coffee shops, this can include enhancing the customer experience with clever tweaks to packaging or branding. But how could something as simple as a coffee sleeve make a measurable impact on customer loyalty? Surprisingly, the humble, often overlooked