NEW YORK, June 10, 2021 /PRNewswire/ — SPECTRM, the conversational marketing automation platform brands use to engage customers on the world's most popular messaging channels, announced today it now integrates with Google's Business Messages. Business Messages connects brands with customers to chat in moments of need where they are, enabling businesses to convert discovery on Google Search and Maps into personalized messaging experiences that drive loyalty, trust and sales.
Consumer demand for messaging businesses has accelerated with ecommerce growth due to the pandemic. 9 out of 10 consumers want to message brands, and 75% prefer to engage brands in private messaging channels vs traditional channels. Google's 92% share of search and 70% share of the navigation app market worldwide makes it by far the most popular discovery tool for consumers online.
"We're thrilled to add Google's Business Messages to our growing list of messaging channels," said Max Koziolek, CEO at Spectrm. "Nearly …