, /PRNewswire/ — South by Southwest® (SXSW®), a leading global event for creatives in tech, film, television, and music, is expanding into book publishing with the launch of SXSW Books, a new imprint in partnership with publishing powerhouse Advantage – The Authority Company. This collaboration aims to redefine how ideamakers connect with their audiences and amplify their ideas across diverse fields.
The partnership stems from a shared belief that experts and innovators who share their stories and ideas can make a significant impact in their field as changemakers.
“At SXSW, our purpose is to help creative people achieve their goals,” said Hugh Forrest, President of SXSW. “Working with Advantage gives us the opportunity to shine a spotlight on authors who are trailblazers in their fields. A content partnership of this kind is a first for us and it’s a significant and exciting way for us to expand our presence throughout the year.”
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