Sound is a powerful tool in Marketing. The use of sound in shaping our perception is called Sound Marketing which is also known as Audio Branding or Sonic Branding. This is another very important topic in sensory marketing.
In this video, you will see how brands are harnessing the power of sound and music to shape our perception and influence our behavior.
Chapters:
00:00 Intro
00:25 What is in this episode?
00:36 What is Sound Marketing?
00:50 How sound can change our perception
01:29 Sound is like touch at a distance
01:51 Interesting Example -1
02:20 Interesting Example -2
02:36 Silence
02:59 How people can recognize brands easily by sound
03:34 Harley Davidson’s Sound Marketing
03:44 Japanese People can recognize car brand by engine sound
03:53 Sound can demotivate also!
04:11 Distinctive tones of Talking Apps
04:25 Distinctive Mobile Ringtones
04:49 People can even hear sound by seeing image
05:00 Sound Marketing Application in Bangladesh
05:31 How you can implement Sound Branding
06:31 Conclusion
About me:
I am Shaikh Imran Aziz, a passionate brand marketer with 14 years’ experience of brand and marketing in different local and multinational companies in different industries. I would love to share my knowledge with the young brand lovers, consumers and anyone who loves and takes interest in sales, marketing and branding. Follow on:
Facebook link: www.facebook.com/mybrandbasics
Happy Branding!
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