University marketing teams face huge challenges when attracting new students. With fierce market competition and growing pressure to demonstrate the value of a degree, how can universities cut through to attract Gen Z and raise brand awareness?
Read on to find out how we achieved extended reach for Middlesex University with a bold social ad campaign.
Social video advertising for Middlesex University
Middlesex University asked us to create social video ads to raise awareness about their offering amongst prospective undergraduate students. Which social channels would work most effectively? Our team created three 10-second social videos for YouTube, Instagram and Snapchat as well as Facebook. Importantly, although Gen Z may use fewer social channels, they spend longer on them and turn to them for entertainment, not just to interact with friends (Think Google).
The creative treatment, both disrupted and harnessed the strongest visuals in the university’s branding. The ads led with bold and clear messaging to grab …