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Entrepreneurship

Social video ads student recruitment

University marketing teams face huge challenges when attracting new students. With fierce market competition and growing pressure to demonstrate the value of a degree, how can universities cut through to attract Gen Z and raise brand awareness?

Read on to find out how we achieved extended reach for Middlesex University with a bold social ad campaign.

Social video advertising for Middlesex University

Middlesex University asked us to create social video ads to raise awareness about their offering amongst prospective undergraduate students. Which social channels would work most effectively? Our team created three 10-second social videos for YouTube, Instagram and Snapchat as well as Facebook. Importantly, although Gen Z may use fewer social channels, they spend longer on them and turn to them for entertainment, not just to interact with friends (Think Google).

The creative treatment, both disrupted and harnessed the strongest visuals in the university’s branding. The ads led with bold and clear messaging to grab …

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Entrepreneurship

12 Incredible Benefits of Being an Entrepreneur in 2022 [Video]

There are so many incredible benefits of being an entrepreneur. Yet some people still want to know, "is being an entrepreneur really worth it?" So, I've compiled a list of my favorite 12 benefits of being an entrepreneur in 2022. Tax Help: http://lyfetaxes.com/Subscribe: https://bit.ly/2HJlq46So, before you find reasons to not become a business owner, please take some time to watch this entire video where I go over: - 12 incredible advantages of being an entrepreneur - Sharing my personal journey and experience- Why 2022 is a Great Time to StartTimestampsIntro (0:00)Benefit #1 (1:05)Benefit #2 (3:25) Benefit #3 (5:27) Benefit #4 (7:04) Benefit #5 (8:23) Benefit #6 (9:45) Benefit #7 (10:52) Benefit #8 (11:48) Benefit #9 (12:32) Benefit #10 & 11 (13:11) Benefit #12 (14:14) IMPORTANT NOTE (14:38)Helpful tools I use: - Quickbooks (for Bookkeeping): https://bit.ly/3ATx1F3- ZenLedger (Crypto capital gains tax tool): https://bit.ly/3LgabwfMore Popular Uploads: Single Member LLC, What You Must Know: https://youtu.be/iHy1xLYqS6QHow to Start a Business: https://youtu.be/gb5IrYLqtSYHow to Write Off Lifestyle Expenses: https://youtu.be/xFzWkh4URywHow to File Your Taxes as an LLC: https://youtu.be/vqsghJV1AbU5 Startup Grants: https://youtu.be/FweABu-XPNMPlease be sure to give this video a like and subscribe to our channel so you don't miss out on future videos!///Disclaimer: The information provided in this video is for informational purposes only and is not meant to take the place of professional legal, accounting, or financial advice. If you have any legal questions about this video or the subjects discussed, or any other legal matter, you should consult with an attorney or tax professional in your jurisdiction (i.e. where you live).