This is the 80th Episode of Weekly Chime. In this episode, we’re bringing back Chime’s Digital Marketing Manager, Chris Gonzales, to discuss Chime’s Social Studio and showcase the free branding and networking features that Chime offers and its best practices. PLUS, Chris is going over why you should consider leveling up your branding efforts to scale your business. He’s discussing different types of branding – from logo, color palette, slogan, consistency, print & digital, keepsakes, business cards, networking, etc. Chris will also touch base on your messaging, value, and top-of-mind strategies, from the first point of contact to consideration. Whew! This is definitely something you don’t want to miss out on.
Content:
00:00 – Intro
2:31 – Customer Lifecycle
2:50 – Awareness
3:11 – Consideration
3:59 – Conversion
4:20 – Repeat Business
5:14 – Awareness = Branding
6:39 – Consideration = Customer has seen your brand and deciding whether to use your service or not
7:16 – Conversion = Customer deciding whether purchase from you or to use your service or not
7:32 – Bullet points for branding
15:38 – Logo recognition exercise
18:12 – Samples of how people brand themselves on social media
22:01 – Bullet points for Messaging
24:44 – The Social Studio
25:54 – Social Studio demo
27:58 – Getting Social Studio separately or getting it with Chime
28:53 – How helpful the internal Social Studio is on Chime
30:16 – Engaging with your audience through Social Studio
31:43 – Improvements like content moderation
33:15 – Chime’s Facebook Ad Library
35:15 – How to add Social Studio to your Chime
37:22 – Using the built-in interest calculator on Chime
38:34 – Outro
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