The key to successful social media marketing is consistency. Your business may appear on several platforms, such as LinkedIn, Facebook, and YouTube videos, and it needs to stay on-message and on-brand across the platforms as well as over time. Our Starfish SEO & Marketing team specializes in social media marketing. We follow and create brand guidelines; we help you identify and use the keywords that bring customers/clients to your business, and we curate a schedule for posting materials across the different platforms that work best for your business.
Call Starfish SEO & Marketing at 615-278-6600 or reach out at info@starfishseo.com.
Starfish SEO & Marketing…making a difference one business at a time.
Consistency includes:
Branding
Messaging
Frequency
Branding
Your business needs a recognizable logo, color palette, and fonts. There are design tools that allow you to create a brand, but they don’t come with the knowledge and experience that characterize our designers at Starfish SEO & Marketing. If you have already created a brand, we can tweak it to ensure that it is readable and that it reflects your company. We can create a brand guide if none exists. If your brand is set, or you are part of a larger franchise, our team members will follow existing guidelines.
Messaging
Your message includes mission statements, brand values, and information as to what makes your goods or services unique. These messages allow your audience to identify your brand from the competition.
At Starfish SEO & Marketing, we use your messages as part of the content that we post on social media.
Frequency
While you don’t need to update your website’s main page every month, you do need to post other content frequently enough that customers know you are still in business.
If you are on Facebook or LinkedIn, for example, customers/clients expect to see new content regularly. They will not follow you for insights if you don’t post something for six months. Content may include:
Blogs
Videos
Brief posts about your business
Brief posts that connect to readers in different ways (for example, letting readers know that November is “National Aviation History Month” as well as “Adopt a Senior Pet Month.”)
Customer testimonials
Awards
Employee profiles
Community notes
Starfish SEO & Marketing writers, videographers, and other content creators provide these and more for you. Blogs and other long content may be posted weekly, while briefer posts may require new content several times a week, often every working day.
Starfish SEO & Marketing is ready and raring to go! Call us at 615-278-6600 or reach out online at info@starfishseo.com.
Starfish SEO & Marketing
615-278-6600
info@starfishseo.com
https://www.starfishseo.com/
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