Exactly one year ago, marketing technology firm Snappy Kraken announced the acquisition of industry website builder Advisor Websites in an effort to make planners’ web pages better.
On Tuesday, the Florida-based firm announced that move and a series of others made over the past year have come together in a new unified product offering for advisors looking to make more meaningful connections with clients.
“Our goal is to reduce the amount of time financial advisors have to spend on marketing, while simultaneously helping them forge meaningful connections with their clients and ideal prospects.” Snappy Kraken CEO Robert Sofia said in a statement. “Snappy Kraken’s comprehensive, research-based campaigns are industry outliers in that they deliver verifiable results. We’re proud to continue leveling up our end-to-end digital marketing strategies and delivering tangible value-add for the advisors we serve.”
The company’s revamped digital marketing strategy includes personalized websites and branding tailored to advisors’ ideal clients; marketing automation featuring unique original content; text message marketing via the Snappy Kraken’s Convos …